About Northstar
Northstar is a Technology company based in San Francisco (United States) founded in 2017, and was acquired by Nayya in September 2025. Financial wellness and management tools are provided to employees. It operates on a Subscription Services model. Northstar has raised $31.7 million across 3 funding rounds from investors including Workday, PayPal and Nayya. The company has 9 employees. Its website northstarmoney.com draws about 19 thousand monthly visits. Northstar offers products and services including Financial Wellness Program. Its focus areas include Financial Services, Employee Benefits and Wellness Programs. Its legal entity is NORTHSTAR INVESTMENT ADVISORS, LLC. Its competitors include LearnLux, Your Money Line and Questis; 3 of its 3 listed competitors have raised funding.
Company details
A financial wellness program is provided by Northstar to support employees in managing their finances. Focus is placed on improving financial health within organizations. Solutions are tailored for employee benefits in various sectors.
- Headquarters San Francisco, United States
- Employees 9
- Stage Acquired
- SectorsTechnology
- Email••••••••
- Website northstarmoney.com
- Social LinkedIn
- Acquired by Nayya (Sep 2025)
- Legal Name Northstar Investment Advisors, Llc
Products & Services of Northstar
Northstar offers a comprehensive portfolio of products and services, including Financial Wellness Program.
A program designed to support employee financial health.
Funding Insights of Northstar
Northstar has successfully raised a total of $31.7M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $24.4 million completed in October 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $31.7M
- Total Rounds 3
- Last Round Series B — $24.4M
- Investors Count 14
All 3 funding rounds of Northstar with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2022 | $24.4M | Series B | – | GGV Capital | |
| Nov 2020 | $7.3M | Series A | – | M13 Company | |
| Jun 2018 | Seed | – | RRE Ventures | – |
15 investors in total: 13 institutional and 2 angel.
Investors in Northstar
Northstar has secured backing from 15 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Workday, PayPal and Nayya.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multiple sectors are invested in by M13 venture capital fund. | m13.co | Los Angeles, United States | ||
Venture capital firm focused on early-stage fintech, enterprise, web 3, consumer, and multiple sectors | 1995 | foundationcapital.com | Palo Alto, United States | |
Early to growth-stage firms are invested in by Workday Ventures. | ventures.workday.com | San Francisco, United States | ||
VC firm investing in seed and early stage companies in the US | rre.com | New York, United States | ||
Venture capital is invested in cybersecurity, fintech, and AI startups. | ggvc.com | Menlo Park, United States | ||
VC firm making early stage investment in tech companies in the US | 2013 | canvas.vc | Portola Valley, United States | |
Venture capital firm focused on seed stage startups | parade.vc | Menlo Park, United States | ||
Seed-stage US tech companies receive investments from Designer Fund. | designerfund.com | San Francisco, United States | ||
Early-stage enterprise technology companies are targeted for investment. | trventures.com | Toronto, Canada | ||
Venture capital funding is offered to startups by Burst Capital. | burst.llc |
Investor details for Northstar
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Northstar
19 people are tracked at Northstar (7 in leadership, 1 in board & advisors, 11 in team); the tracked headcount is 9.
| Name | Role | Group |
|---|---|---|
Sarah Quirk | Vice President, Marketing | Leadership |
Amanda Peppers | Director, Consultant Relations | Leadership |
Matt Matteson | CTO & Co-Founder | Leadership |
Will Peng | Co-founder & CEO | Leadership |
Emmie Hotwagner | Director Of Marketing & Events | Leadership |
Gadi Ben-Zvi | VP of Product | Leadership |
Blakey Larsen | Head of Biz Ops / Global General Manager | Leadership |
Rachel Zabronsky | Investor & Board Observer | Board & advisors |
Christy Matzen | Senior Manager, Global Planning | Team |
Julia Feuersanger | Customer Success Manager | Team |
Stephen Vais | Strategic Account Executive | Team |
Swati Sehgal | Product Lead | Team |
Kristy Seeger | Client Success Manager | Team |
Allie Maher | Senior Manager, Operations | Team |
Jaisy Prem | Planning Operations Manager | Team |
Angus Hunter-Smith | Consultant | Team |
Julia Nix | Senior Client Success Manager | Team |
Corey McCosh | Security Compliance Lead | Team |
Stephanie Friedland | Event Marketing Coordinator | Team |
Complete people profiles for Northstar
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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Timeline of Northstar
4 dated milestones of Northstar across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Northstar is founded.
- Funding First funding round.
- Funding Latest funding round, Series B, of $24.4M.
- Exit Acquired by Nayya.
Competitors of Northstar
Northstar has 3 listed competitors in our database, 3 of them funded. They include LearnLux, Your Money Line and Questis.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| learnlux.com | 2014 | Boston, United States | $24.5M | 16 | Personal finance skills are taught via online interactive tools. | |
| yourmoneyline.com | 2017 | Indianapolis, United States | $7.33M | 12 | Personal finance advice is provided to employees through employer services. | |
| questis.co | 2004 | Charleston, United States | $7.4M | 19 | Financial service solutions are provided to enterprises using AI technology. |
Detailed competitors of Northstar
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- Full competitor set
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Web traffic of Northstar
The website of Northstar (northstarmoney.com) receives about 19.4K visits a month.
- Monthly visits19.4K
▲ 30.7% vs previous month
Websites whose visitors overlap most with Northstar. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| google.com | 100% | 85.8B | #1 | View details | |
| facebook.com | 92% | 12.1B | #3 | View details | |
| x.com | 84% | 4.5B | #5 | View details | |
icloud.com | icloud.com | 82% | #235 | – | |
| linkedin.com | 80% | 1.9B | #18 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for Northstar
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 6 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Investment & Financial Technology
3 companies that operate in the same segment as Northstar (Investment & Financial Technology) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Commission-free trading and investment services are provided by Robinhood. | 2013 | Menlo Park, California, United States | USD 5.58 B | USD 2.98 B | 4,841 | |
Financial data and investment advisory tools are offered online. | 1984 | Chicago, Illinois, United States | USD 91 M | USD 351.25 K | 6 | |
App-based platform for spare change investment | 2012 | Irvine, California, United States | USD 587.84 M | 602 |
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Related news about Northstar
Complete news archive for Northstar
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Frequently Asked Questions about Northstar
Northstar was founded in 2017 and raised its 1st funding round 1 year after it was founded.
Northstar is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Northstar is a funded company, having raised a total of $31.7M across 3 funding rounds to date.
Northstar has 9 employees.
A financial wellness program is provided by Northstar to support employees in managing their finances. Focus is placed on improving financial health within organizations. Solutions are tailored for employee benefits in various sectors.
Northstar's top competitors include LearnLux, Questis and Your Money Line.
Northstar offers Financial Wellness Program.
Northstar has 15 investors. Key investors include Workday, PayPal, Nayya, Canvas Ventures, and Foundation Capital.
Northstar operates through Northstar Investment Advisors, Llc.
Yes. Northstar was acquired by Nayya in September 2025.