About Northstar
Northstar is a company based in San Francisco (United States) founded in 2017 was acquired by Nayya in September 2025. It operates as a Subscription Services. Northstar has raised $31.7 million across 3 funding rounds from investors including Workday, PayPal and Nayya. The company has 9 employees as of December 31, 2020. Northstar offers products and services including Financial Wellness Program. Northstar operates in a competitive market with competitors including LearnLux, Your Money Line, Questis, Ayco and LifeCents, among others.
- Headquarter San Francisco, United States
- Employees 9 as on 31 Dec, 2020
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Sectors
Technology
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Email
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Phone
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Website
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Social
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- Legal Name Northstar Investment Advisors, Llc
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Products & Services of Northstar
Northstar offers a comprehensive portfolio of products and services, including Financial Wellness Program. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
A program designed to support employee financial health.
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Funding Insights of Northstar
Northstar has successfully raised a total of $31.7M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $24.4 million completed in October 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series B — $24.4M
- First Round First Round
- Investors Count 14
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2022 | Amount | Series B - Northstar | Valuation | GGV Capital | |
| Nov, 2020 | Amount | Series A - Northstar | Valuation | M13 Company | |
| Jun, 2018 | Amount | Seed - Northstar | Valuation | RRE Ventures |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Northstar
Northstar has secured backing from 15 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Workday, PayPal and Nayya. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Multiple sectors are invested in by M13 venture capital fund.
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Founded Year | Domain | Location | |
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Venture capital firm focused on early-stage fintech, enterprise, web 3, consumer, and multiple sectors
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Founded Year | Domain | Location | |
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Early to growth-stage firms are invested in by Workday Ventures.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Northstar
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Northstar
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Northstar Comparisons
Competitors of Northstar
Northstar operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as LearnLux, Your Money Line, Questis, Ayco and LifeCents, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Personal finance skills are taught via online interactive tools.
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| domain | founded_year | HQ Location |
Personal finance advice is provided to employees through employer services.
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| domain | founded_year | HQ Location |
Financial service solutions are provided to enterprises using AI technology.
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| domain | founded_year | HQ Location |
Financial planning and wealth management services are provided by Ayco.
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| domain | founded_year | HQ Location |
Financial management training is delivered to employees via AI platform.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Northstar
When was Northstar founded?
Northstar was founded in 2017 and raised its 1st funding round 1 year after it was founded.
Where is Northstar located?
Northstar is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Is Northstar a funded company?
Northstar is a funded company, having raised a total of $31.7M across 3 funding rounds to date.
How many employees does Northstar have?
As of Dec 31, 2020, the latest employee count at Northstar is 9.
What does Northstar do?
A financial wellness program is provided by Northstar to support employees in managing their finances. Focus is placed on improving financial health within organizations. Solutions are tailored for employee benefits in various sectors.
Who are the top competitors of Northstar?
Northstar's top competitors include Addition Wealth, Ayco and Alice.
What products or services does Northstar offer?
Northstar offers Financial Wellness Program.
Who are Northstar's investors?
Northstar has 15 investors. Key investors include Workday, PayPal, Nayya, Canvas Ventures, and Foundation Capital.
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