About Novelship
Novelship is a Retail company based in Singapore (Singapore) founded in 2017 by Yuyu Xue, Richard Xia, and Chris Xue. Multi-category fashion products are offered via an online marketplace platform. Novelship has raised $21.55 million across 4 funding rounds from investors including IGlobe Partners, GSR Ventures and East Ventures. Its chief executive, as recorded, is Richard Xia. Its website novelship.com draws about 1.5 million monthly visits. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Multi Category. Its legal entity is Novelship Pte Ltd. Its competitors include Lazada, ZALORA and SHEIN; 3 of its 3 listed competitors have raised funding.
Company details
Novelship was founded in 2017 in Singapore as an online marketplace platform focused on fashion items. A diverse product catalog is maintained, encompassing footwear, clothing, handbags, caps, gloves, jewelry, belts, and additional accessories. Operations are supported by a mobile application available on both Android and iOS platforms, facilitating user access to these categories from the Singapore base.
- Total Equity Funding$21.55M (USD)
in 4 rounds
- Latest Funding Round$9.5M (USD), Series B
Sep 2023
- InvestorsIGlobe Partners
& 5 more
Apps and channels of Novelship
Novelship publishes 2 mobile apps with over 100K+ downloads; its YouTube channel Novelship has 630 subscribers and 22 videos.
Videos from Novelship
The most watched videos on Novelship's YouTube channel, Novelship (630 subscribers). Click a video to play it here.
More on Novelship.
Funding Insights of Novelship
Novelship has successfully raised a total of $21.55M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $9.5 million completed in September 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $21.55M
- Total Rounds 4
- Last Round Series B — $9.5M
- First Round $2.05M
(Aug 2019)
- Investors Count 6
All 4 funding rounds of Novelship with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2023 | $9.5M | Series B | – | East Ventures | |
| May 2022 | $10M | Series A | – | East Ventures, GSR Ventures | |
| Apr 2020 | Seed | – | – | – | |
| Aug 2019 | $2.05M | Seed | – | Global Founders Capital | – |
6 investors in total: 6 institutional.
Investors in Novelship
Novelship has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include IGlobe Partners, GSR Ventures and East Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech and life Science focused early stage VC firm investing in the US | iglobepartners.com | Singapore, Singapore | ||
Venture capital firm investing in Southeast Asian startups and publishing reports on technology and sustainability. | east.vc | |||
Early-stage tech startups are invested in by GSR Ventures. | gsrventuresglobal.com | Beijing, China | ||
Investments are made by K3 Ventures in early-stage technology startups. | k3ventures.com | Singapore, Singapore | ||
Venture capital firm focused on early-stage startups | globalfounderscapital.com | Berlin, Germany | ||
Investments in early-stage technology companies are made by GSR Ventures. | gsrventures.com | Beijing, China |
Investor details for Novelship
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Novelship
11 people are tracked at Novelship (5 in leadership, 6 in team).
| Name | Role | Group |
|---|---|---|
Yuyu Xue | Co-Founder | Leadership |
Richard Xia | Co-Founder & CEO | Leadership |
Chris Xue | Co-Founder & COO | Leadership |
翔昊 李 | Head of Product | Leadership |
Vignesh M | Chief Technology Officer | Leadership |
Nirikshith A | Data Lead | Team |
Tanisha Negi | Product Engineer | Team |
GRACE CHEN XIN WEN | customer service | Team |
Weikang Feng | Finance and Admin Manager | Team |
Wei bin Leng | Financial Controller | Team |
Ajay Jangir | Product Engineer | Team |
Complete people profiles for Novelship
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Novelship
3 dated milestones of Novelship across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Novelship is founded.
- Funding First funding round of $2.0M.
- Funding Latest funding round, Series B, of $9.5M.
Competitors of Novelship
Novelship has 3 listed competitors in our database, 3 of them funded. They include Lazada, ZALORA and SHEIN.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| lazada.com | 2012 | Singapore | $689.63M | Multi-category products are sold via an online marketplace platform. | ||
| zalora.com | 2012 | Singapore | $238M | Multi-category fashion products are retailed online by ZALORA. | ||
| sheingroup.com | 2012 | Singapore | $3.19B | Fashion products for men and women are retailed online. |
Detailed competitors of Novelship
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Novelship
The website of Novelship (novelship.com) receives about 1.5M visits a month and ranks #42,153 among all websites worldwide, #2,050 in Fashion and Apparel.
- Monthly visits1.5M
▲ 21% vs previous month
- Unique visitors660.7K
per month
- Global rank#42,153
among all websites
- Category rank#2,050
Lifestyle · Fashion and Apparel
- Bounce rate56%
- Pages per visit3.1
- Average visit1 min 14 sec
- DevicesDesktop 18% · Mobile 82%
Websites whose visitors overlap most with Novelship. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| kickscrew.com | 100% | 3.4M | #15,613 | View details | |
| goat.com | 85% | 12.4M | #2,878 | View details | |
| sneakers123.com | 83% | 83.5K | #449,871 | View details | |
| reversible.com | 82% | 680.7K | #50,065 | View details | |
| stockx.com | 81% | 30.2M | #1,431 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Novelship
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Novelship
Complete news archive for Novelship
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Novelship
Novelship was founded in 2017 and raised its 1st funding round 2 years after it was founded.
Novelship is headquartered in Singapore, Singapore.
Richard Xia is the CEO of Novelship, as recorded in our data. They have also founded this company.
Novelship is a funded company, having raised a total of $21.55M across 4 funding rounds to date. The company's 1st funding round was a Seed of $2.05M, raised on Aug 2019.
Novelship was founded in 2017 in Singapore as an online marketplace platform focused on fashion items. A diverse product catalog is maintained, encompassing footwear, clothing, handbags, caps, gloves, jewelry, belts, and additional accessories. Operations are supported by a mobile application available on both Android and iOS platforms, facilitating user access to these categories from the Singapore base.
Novelship has 6 investors. Key investors include IGlobe Partners, GSR Ventures, East Ventures, GSR Ventures, and K3 Ventures.
Novelship operates through Novelship Pte Ltd.
Yes. Novelship publishes Novelship - Authentic Sneakers and 1 more app, with over 100,000 downloads.
The website of Novelship receives about 1.5 million visits a month and ranks #42,153 among all websites worldwide.