About Goat
Goat is a company based in Los Angeles (United States) founded in 2010 by Daishin Sugano. Goat has raised $494.36 million across 9 funding rounds from investors including Accel, T. Rowe Price and Franklin Templeton. Goat has completed 1 acquisition, including Flight Club. Goat operates in a competitive market with competitors including StockX, GOAT Group, Hongbulin, Paidapai and HULA, among others.
- Total Equity Funding$494.36M (USD)
in 9 rounds
- Latest Funding Round$195M (USD), Series F
Jun 2021
- InvestorsAccel
& 21 more
- Investments & Acquisitions
Apps and channels of Goat
Goat publishes 2 mobile apps with over 10M+ downloads.
Funding Insights of Goat
Goat has successfully raised a total of $494.36M across 9 strategic funding rounds. The most recent funding activity was a Series F round of $195 million completed in June 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $494.36M
- Total Rounds 9
- Last Round Series F — $195M
- First Round $1.6M
(May 2011)
- Investors Count 22
All 9 funding rounds of Goat with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2021 | $195M | Series F | $3.7B | – | |
| Jan 2021 | – | Series E | – | Groupe Artemis | – |
| Sep 2020 | $100M | Series E | $1.75B | D1 Capital Partners | |
| Feb 2019 | $100M | Series D | – | Foot Locker | – |
| Feb 2018 | $60M | Series C | – | Index Ventures | |
| Feb 2017 | $25M | Series B | – | Accel | |
| Jun 2016 | $5M | Series A | – | Matrix | |
| May 2012 | $7.76M | Series A | – | Upfront Ventures | |
| May 2011 | $1.6M | Seed | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Jun 2021 | $3.7B | •••••••• |
| Sep 2020 | $1.75B | •••••••• |
Last known valuation $3.7B (Jun 2021). 22 investors in total: 19 institutional and 3 angel.
Investors in Goat
Goat has secured backing from 22 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Accel, T. Rowe Price and Franklin Templeton.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Asset management services are provided in Larkspur, United States. | – | parkwestllc.com | Larkspur, United States | |
A diversified investment firm managing over $1 billion in capital. | – | ulyssesmgmt.com | New York, United States | |
Private equity firm focused on multiple sectors | – | groupeartemis.com | Paris, France | |
Private equity and hedge fund focused on consumer, business services, financial, healthcare, and multiple sectors | – | d1capital.com | New York, United States | |
Accel is recognized as a leading venture capital firm. | 1983 | accel.com | Palo Alto, United States | |
Venture capital investments in technology startups and entrepreneurs. | – | indexventures.com | - | |
Venture capital funding is provided to early-stage companies. | – | upfront.com | Los Angeles, United States | |
VC firm investing in the US | – | winfunding.com | San Francisco, United States | |
Early-stage ventures are funded by the investment firm. | – | matrix.vc | San Francisco, United States | |
Venture capital investments in technology sectors are handled by Andreessen Horowitz. | – | a16z.com | - |
Investor details for Goat
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Goat
137 people are tracked at Goat (44 in leadership, 93 in team).
| Name | Role | Group |
|---|---|---|
Daishin Sugano | Co-Founder | Leadership |
Kenneth Boremi Lpc | Vice President, Global Operations | Leadership |
Dylan Smith | Vice President Of Communications | Leadership |
Christopher Diaz-Mihell | Associate Director, Brand Design | Leadership |
Samuel Guillopé-Weissler | Senior Brand Director | Leadership |
Sayan Basu | Senior Director - Revenue, International | Leadership |
David Lewington | Sr. Director Global Logistics | Leadership |
Jin Lee | VP / General Manager - Flight Club | Leadership |
Angela Naso | Senior Director Of Operations | Leadership |
Patricia Kwan | Associate Director, Operations | Leadership |
Aaron O. | Director Of Engineering | Leadership |
Evan Gunning | Associate Director Of Engineering | Leadership |
Sen Sugano | Chief Brand Officer | Leadership |
Matt Cohen | Chief Revenue Officer | Leadership |
Yunah Lee | COO | Leadership |
Eddy Lu | Co-Founder & CEO | Leadership |
Eric Lesh | Director Of Infrastructure Engineering | Leadership |
Andrew Breen | VP, Customer Trust & Experience | Leadership |
Bill Cao | VP, Engineering | Leadership |
Kevin Shah | Chief of Staff, Office of the CEO | Leadership |
117 more people are available in the full profile.
Complete people profiles for Goat
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by Goat
Goat has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Flight Club.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Retailer of footwear | flightclub.com | New York, United States | 2005 | Feb 2018 | •••• |
Complete acquisition details for Goat
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Goat
5 dated milestones of Goat across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Goat is founded.
- Funding First funding round of $1.6M.
- Acquisition Acquires Flight Club.
- Milestone Reaches Unicorn status.
- Funding Latest funding round, Series F, of $195.0M.
Competitors of Goat
Goat operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as StockX, GOAT Group, Hongbulin, Paidapai and HULA, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| stockx.com | 2016 | Detroit, United States | $495M | 948 | Online marketplace offering multi-category second-hand products | |
| goatgroup.com | 2009 | Culver, United States | $486.6M | 998 | An online marketplace for footwear and sneakers is operated. | |
| hongbulin.com | 2015 | Beijing, China | – | – | Second-hand fashion items are traded through an online platform. | |
| paidapai.cn | 2015 | Chengdu, China | $1M | – | Operates a mobile app for trading secondhand luxury fashion items. | |
| thehula.com | 2016 | Hong Kong, China | – | – | Pre-owned designer womenswear is offered via an online marketplace. | |
| sheyigou.com | 2014 | Beijing, China | – | – | An online platform for trading second-hand luxury goods. | |
| uuyichu.com | 2014 | Beijing, China | – | – | Operates a digital hub for buying and selling second-hand goods. |
Detailed competitors of Goat
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Goat
The website of Goat (goat.com) receives about 12.4M visits a month and ranks #2,878 among all websites worldwide, #98 in Fashion and Apparel.
- Monthly visits12.4M
▼ 18.9% vs previous month
- Unique visitors8.1M
per month
- Global rank#2,878
among all websites
- Category rank#98
Lifestyle · Fashion and Apparel
- Bounce rate47%
- Pages per visit4.6
- Average visit1 min 44 sec
- DevicesDesktop 17% · Mobile 83%
Websites whose visitors overlap most with Goat. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| stockx.com | 100% | 30.2M | #1,431 | View details | |
| flightclub.com | 93% | 3.7M | #11,331 | View details | |
| kickscrew.com | 87% | 3.4M | #15,613 | View details | |
| nike.com | 86% | 114M | #247 | View details | |
| farfetch.com | 83% | 27.8M | #1,639 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Goat
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Goat
Complete news archive for Goat
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Goat
10 companies that operate in the same segment as Goat (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
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Frequently Asked Questions about Goat
Goat was founded in 2010 and raised its 1st funding round 1 year after it was founded.
Goat is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Goat is a funded company, having raised a total of $494.36M across 9 funding rounds to date. The company's 1st funding round was a Seed of $1.6M, raised on May 2011.
Goat was established in 2010 in Los Angeles, United States, as an e-commerce platform in the fashion sector. Operations focus on a peer-to-peer marketplace where sneakers, apparel, and accessories from multiple brands are bought and sold. Varieties and colors tailored for men and women are available through the domain goat.com, supporting transactions in the sneaker resale industry.
Goat's top competitors include StockX, GOAT Group and Hongbulin.
Goat has made 1 acquisition, including Flight Club.
Goat has 22 investors. Key investors include Accel, T. Rowe Price, Franklin Templeton, Foot Locker, and Park West Asset Management.
The valuation of Goat is $3.7B as of Jun 2021.
Yes. Goat publishes GOAT – Sneakers & Apparel and 1 more app, with over 10 million downloads.
The website of Goat receives about 12.4 million visits a month and ranks #2,878 among all websites worldwide.