About GOAT Group
GOAT Group is a Retail company based in Culver City (United States) founded in 2009 by Daishin Sugano and Eddy Lu. An online marketplace for footwear and sneakers is operated. GOAT Group has raised $486.6 million across 8 funding rounds from investors including Accela, Park West Asset Management and Groupe Artemis. The company has 941 employees. GOAT Group has completed 1 acquisition, including Grailed. GOAT Group was last valued at $3.7 billion in November 2021. Its chief executive, as recorded, is Eddy Lu. Its website goatgroup.com draws about 23 thousand monthly visits. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Footwear. Its legal entity is GRUBWITHUS, INC.
Company details
GOAT Group was founded in 2009 and is headquartered in Culver City, United States. The company functions as an online marketplace in the retail sector, where footwear such as shoes and sneakers for men, women, and kids from various brands is bought and sold. Operations focus on e-commerce transactions, with a catalog emphasizing authenticated products in the sneaker and apparel niche.
- Headquarters Culver City, United States
- Employees 941
- Founders Daishin Sugano, Eddy Lu
- Stage Unicorn
- SectorsRetail
- Website goatgroup.com
- Social LinkedIn
- Legal Name Grubwithus, Inc.
Funding Insights of GOAT Group
GOAT Group has successfully raised a total of $486.6M across 8 strategic funding rounds. The most recent funding activity was a Series F round of $195 million completed in June 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $486.6M
- Total Rounds 8
- Last Round Series F — $195M
- First Round $1.6M
(May 2011)
- Investors Count 22
All 8 funding rounds of GOAT Group with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2021 | $195M | Series F | $3.7B | Park West Asset Management | – |
| Jan 2021 | Series E | – | Groupe Artemis | – | |
| Sep 2020 | $100M | Series E | – | – | – |
| Feb 2019 | $100M | Series D | – | Foot Locker | – |
| Feb 2018 | $60M | Series C | – | Danny Rimer | |
| Feb 2017 | $25M | Series B | – | Accela | |
| Aug 2016 | $5M | Series A | – | Matrix | |
| May 2011 | $1.6M | Seed | – | a16z, First Round Capital |
| Date | Valuation | Stage |
|---|---|---|
| Jun 2021 | $3.7B | •••••••• |
Last known valuation $3.7B (Nov 2021). 22 investors in total: 12 institutional and 10 angel.
Investors in GOAT Group
GOAT Group has secured backing from 22 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Accela, Park West Asset Management and Groupe Artemis.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Asset management services are provided in Larkspur, United States. | parkwestllc.com | Larkspur, United States | ||
Private equity firm focused on multiple sectors | groupeartemis.com | Paris, France | ||
Early-stage ventures are funded by the investment firm. | matrix.vc | San Francisco, United States | ||
Venture capital funding is provided to early-stage companies. | upfront.com | Los Angeles, United States | ||
VC firm investing in the US | winfunding.com | San Francisco, United States | ||
Venture capital investments in technology sectors are handled by Andreessen Horowitz. | a16z.com | |||
US focused seed and early-stage VC firm | firstround.com | San Francisco, United States | ||
Early-stage investments are provided to transformative technology companies. | svangel.com | San Francisco, United States | ||
Venture capital investments are offered to startups by NEA. | nea.com | Menlo Park, United States | ||
Early-stage startups are accelerated via funding and educational programs. | ycombinator.com | Mountain View, United States |
Investor details for GOAT Group
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of GOAT Group
137 people are tracked at GOAT Group (44 in leadership, 93 in team); the tracked headcount is 941.
| Name | Role | Group |
|---|---|---|
Daishin Sugano | Co-Founder | Leadership |
Eddy Lu | Co-Founder & CEO | Leadership |
Kenneth Boremi Lpc | Vice President, Global Operations | Leadership |
Dylan Smith | Vice President Of Communications | Leadership |
Christopher Diaz-Mihell | Associate Director, Brand Design | Leadership |
Samuel Guillopé-Weissler | Senior Brand Director | Leadership |
Sayan Basu | Senior Director - Revenue, International | Leadership |
David Lewington | Sr. Director Global Logistics | Leadership |
Jin Lee | VP / General Manager - Flight Club | Leadership |
Angela Naso | Senior Director Of Operations | Leadership |
Patricia Kwan | Associate Director, Operations | Leadership |
Aaron O. | Director Of Engineering | Leadership |
Evan Gunning | Associate Director Of Engineering | Leadership |
Sen Sugano | Chief Brand Officer | Leadership |
Matt Cohen | Chief Revenue Officer | Leadership |
Yunah Lee | COO | Leadership |
Eric Lesh | Director Of Infrastructure Engineering | Leadership |
Andrew Breen | VP, Customer Trust & Experience | Leadership |
Bill Cao | VP, Engineering | Leadership |
Kevin Shah | Chief of Staff, Office of the CEO | Leadership |
117 more people are available in the full profile.
Complete people profiles for GOAT Group
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by GOAT Group
GOAT Group has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Grailed.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
A peer-to-peer marketplace for men's clothing is operated. | grailed.com | San Francisco, United States | 2013 | Oct 2022 | •••• |
Complete acquisition details for GOAT Group
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of GOAT Group
5 dated milestones of GOAT Group across 13 years, from founding to its latest funding, stage changes and deals.
- Founded GOAT Group is founded.
- Funding First funding round of $1.6M.
- Funding Latest funding round, Series F, of $195.0M.
- Milestone Reaches Unicorn status.
- Acquisition Acquires Grailed.
Web traffic of GOAT Group
The website of GOAT Group (goatgroup.com) receives about 22.6K visits a month.
- Monthly visits22.6K
▲ 14.3% vs previous month
Websites whose visitors overlap most with GOAT Group. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| virtualvocations.com | 100% | #79,061 | View details |
Top companies in Fashion & Lifestyle E-Commerce
2 companies that operate in the same segment as GOAT Group (Fashion & Lifestyle E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | |||
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Goat Group
Complete news archive for GOAT Group
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about GOAT Group
GOAT Group was founded in 2009 and raised its 1st funding round 2 years after it was founded.
GOAT Group is headquartered in Culver City, United States. It is registered at Culver City, California, United States.
Eddy Lu is the CEO of GOAT Group, as recorded in our data. They have also founded this company.
GOAT Group is a funded company, having raised a total of $486.6M across 8 funding rounds to date. The company's 1st funding round was a Seed of $1.6M, raised on May 2011.
GOAT Group has 941 employees.
GOAT Group was founded in 2009 and is headquartered in Culver City, United States. The company functions as an online marketplace in the retail sector, where footwear such as shoes and sneakers for men, women, and kids from various brands is bought and sold. Operations focus on e-commerce transactions, with a catalog emphasizing authenticated products in the sneaker and apparel niche.
GOAT Group has made 1 acquisition, including Grailed.
GOAT Group has 22 investors. Key investors include Accela, Park West Asset Management, Groupe Artemis, Foot Locker, and Danny Rimer.
The valuation of GOAT Group is $3.7B as of Nov 2021.
GOAT Group operates through Grubwithus, Inc..