About Grailed
Grailed is a company based in San Francisco (United States) founded in 2013 was acquired by GOAT Group in October 2022. It operates as a Two-Sided Marketplace. Grailed has raised $76.59 million across 3 funding rounds from investors including GOAT Group, Flight Club and Groupe Artemis. Grailed offers products and services including Online Fashion Marketplace. Grailed operates in a competitive market with competitors including The RealReal, Tradesy, Vestiaire Collective, Stadium Goods and Fashion Project, among others.
- Headquarter San Francisco, United States
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Website grailed.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by GOAT Group (Oct 2022)
- Total Equity Funding$76.59M (USD)
in 3 rounds
- Latest Funding Round$60M (USD), Series B
Sep 2021
- InvestorsGOAT Group
& 6 more
- Acquired byGOAT Group
(Oct 2022)
Products & Services of Grailed
Grailed offers a comprehensive portfolio of products and services, including Online Fashion Marketplace.
An online platform for buying fashion items is provided.
Apps and channels of Grailed
its YouTube channel Grailed has 2.58K subscribers and 15 videos.
Videos from Grailed
The most watched videos on Grailed's YouTube channel, Grailed (2.58K subscribers). Click a video to play it here.
More on Grailed.
Funding Insights of Grailed
Grailed has successfully raised a total of $76.59M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $60 million completed in September 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $76.59M
- Total Rounds 3
- Last Round Series B β $60M
- First Round $1.59M
(Jun 2015)
- Investors Count 7
All 3 funding rounds of Grailed with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2021 | $60M | Series B | β | GOAT Group | |
| Jun 2018 | $15M | Series A | β | Index Ventures | |
| Jun 2015 | $1.59M | Seed | β | β | β |
7 investors in total: 6 institutional and 1 angel.
Investors in Grailed
Grailed has secured backing from 7 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include GOAT Group, Flight Club and Groupe Artemis.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity firm focused on multiple sectors | – | groupeartemis.com | Paris, France | |
Early-stage technology startups are invested in by Thrive Capital. | – | thrivecap.com | New York, United States | |
Venture capital investments in technology startups and entrepreneurs. | – | indexventures.com | - | |
Corporate-backed venture investments are directed toward energy and multiple sectors. | – | simonventures.co | New York, United States | |
An online marketplace for footwear and sneakers is operated. | 2009 | goatgroup.com | Culver City, United States | |
Retailer of footwear | 2005 | flightclub.com | New York, United States | |
MB Marco Bizzari | - | – | unknown_9cb317629f2e4ed49 | - |
Investor details for Grailed
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Grailed
49 people are tracked at Grailed (7 in leadership, 42 in team).
| Name | Role | Group |
|---|---|---|
Lexi Tollefsen | Global Brand Director | Leadership |
Sarah T. | Associate Director, Business Development and Supply Acquisition | Leadership |
Asaf Rotman | Managing Editor and Marketing Associate | Leadership |
Julian Connor | Cofounder & CTO | Leadership |
Jordan Fallon | Senior Director Of Engineering | Leadership |
Zachary Flanagan-Frankl | Senior Director of Data | Leadership |
Thanh Truc Trinh | Art Director | Leadership |
Parth P | Grailed Intern & Curator, E-commerce Specialist | Team |
Ashton White | Client Relationship Manager | Team |
Nathaniel Showers | Seller | Team |
Brett Rosen | Staff Ios Engineer | Team |
Clifford Tham | Data Engineer | Team |
Caroline K. | Analytics Lead | Team |
Daniel Park | Business Owner | Team |
Gabriel Berrios | Sr. Product Designer | Team |
Josh Loeffler | Group Product Manager | Team |
Justin Poston | Senior Product Designer | Team |
Brandon Huntley | Online Business Manager | Team |
Phil Levens | Brand Marketing Manager | Team |
linda yang | talent operations | Team |
29 more people are available in the full profile.
Complete people profiles for Grailed
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Grailed
4 dated milestones of Grailed across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Grailed is founded.
- Funding First funding round of $1.6M.
- Funding Latest funding round, Series B, of $60.0M.
- Exit Acquired by GOAT Group.
Competitors of Grailed
Grailed operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as The RealReal, Tradesy, Vestiaire Collective, Stadium Goods and Fashion Project, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| therealreal.com | 2011 | Tiburon, United States | $287.97M | 3,211 | Luxury fashion is resold via an online consignment platform. | |
| tradesy.com | 2012 | Santa Monica, United States | $146.71M | – | Designer clothing is bought and sold through peer-to-peer online marketplace. | |
| vestiairecollective.com | 2009 | Paris, France | $450.96M | – | Pre-loved luxury fashion is traded via an online consignment marketplace. | |
| stadiumgoods.com | 2015 | New York, United States | $4.6M | 232 | Pre-owned premium sneakers and apparel are consigned and sold. | |
| fashionproject.com | 2011 | Boston, United States | $9M | – | A B2B e-commerce company offering second-hand luxury goods | |
| leprix.com | 2010 | Arlington, United States | $2.47M | – | Multi-category fashion products are offered via an online consignment platform. | |
| shop-hers.com | 2012 | Santa Monica, United States | $3.97M | – | Pre-owned luxury women's fashion is traded on an online marketplace. | |
| materialworld.co | 2012 | Brooklyn, United States | $25.01M | – | Pre-owned fashion items are provided through stylist-guided subscriptions. | |
| mygemma.com | 2018 | New York, United States | $2.7M | – | Multi-category luxury fashion products are resold via an online marketplace. |
Detailed competitors of Grailed
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Grailed
The website of Grailed (grailed.com) receives about 10.4M visits a month and ranks #4,073 among all websites worldwide, #162 in Fashion and Apparel.
- Monthly visits10.4M
▼ 3.3% vs previous month
- Unique visitors3.4M
per month
- Global rank#4,073
among all websites
- Category rank#162
Lifestyle · Fashion and Apparel
- Bounce rate35%
- Pages per visit6.2
- Average visit3 min 27 sec
- DevicesDesktop 36% Β· Mobile 64%
Websites whose visitors overlap most with Grailed. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
gem.app | gem.app | 100% | – | #21,141 | β |
| depop.com | 100% | 28.7M | #1,280 | View details | |
| stockx.com | 96% | 30.2M | #1,431 | View details | |
| reversible.com | 94% | 680.7K | #50,065 | View details | |
| goat.com | 92% | 12.4M | #2,878 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Grailed
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Grailed
Complete news archive for Grailed
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Grailed
10 companies that operate in the same segment as Grailed (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
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Frequently Asked Questions about Grailed
Grailed was founded in 2013 and raised its 1st funding round 2 years after it was founded.
Grailed is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Grailed is a funded company, having raised a total of $76.59M across 3 funding rounds to date. The company's 1st funding round was a Seed of $1.59M, raised on Jun 2015.
An online marketplace for buying fashion items is operated by Grailed. The platform connects buyers and sellers of menswear, womenswear, sneakers, and accessories. Various categories including tops, bottoms, outerwear, and footwear are covered. Designer brands and vintage pieces are featured across multiple segments. A wide range of fashion products is facilitated for trade within the community.
Grailed's top competitors include The RealReal, Vestiaire Collective and Stadium Goods.
Grailed offers Online Fashion Marketplace.
Grailed has 7 investors. Key investors include GOAT Group, Flight Club, Groupe Artemis, Marco Bizzari, and Thrive Capital.
Yes. Grailed was acquired by GOAT Group in October 2022.
The website of Grailed receives about 10.4 million visits a month and ranks #4,073 among all websites worldwide.

