Novig

New York, United States Founded: 2021 • Age: 5 yrs
Provider of a P2P sports betting platform
Annual revenue - Latest available
Total funding $105.5M 8 rounds
Employees - Tracked headcount
Investors 27 Known backers
Products 1 Services tracked
Competitors 10 Brand Intelligence

About Novig

Novig is a company based in New York (United States) founded in 2021 by Kelechi Ukah and Jacob Fortinsky. Novig has raised $105.53 million across 8 funding rounds from investors including Dropbox, Lux Capital and Innospark. Novig offers products and services including Novig App. Novig operates in a competitive market with competitors including Lucra Sports, Smarkets, Prophet Exchange, Who Knows Wins and Splash Sports, among others.

  • Headquarter New York, United States
  • Founders Kelechi Ukah, Jacob Fortinsky
  • Sectors
    Media & Entertainment
    Consumer
  • Email
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  • Phone
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  • Website
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  • Social
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Operational Areas
Media & Entertainment → Sports, Events & Attractions Unlock Sub-Sector Unlock Segment
Consumer → Sports, Leisure & Outdoor Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $105.53 M (USD)

    in 8 rounds

  • Latest Funding Round
    $75 M (USD), Series B

    Feb 18, 2026

  • Investors
    Dropbox

    & 26 more

  • Employee Count
    Not available
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Products & Services of Novig

Novig offers a comprehensive portfolio of products and services, including Novig App.

Product name locked
Category locked
Primary

App for peer-to-peer sports betting with fair odds and no fees.

Funding Insights of Novig

Novig has successfully raised a total of $105.53M across 8 strategic funding rounds. The most recent funding activity was a Series B round of $75 million completed in February 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Novig

Novig has secured backing from 27 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Dropbox, Lux Capital and Innospark.

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Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Seed and early-stage technology companies are funded by Lux Capital.
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Venture capital firm focused on AI, healthcare, life science, B2B enterprise, and technology sectors
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Investor details for Novig

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  • Investor domains
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  • Participation history

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Investments & Acquisitions by Novig

Investments
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Investment portfolio details for Novig

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  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

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Financial Statements - Novig

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Detailed financials for Novig

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Novig Comparisons

Novig Primary company
Description
Provider of a P2P sports betting platform
Location
New York, United States
Founded Year
2021
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Novig

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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  • Headcount comparison
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Competitors of Novig

Novig operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Lucra Sports, Smarkets, Prophet Exchange, Who Knows Wins and Splash Sports, among others.

Company Name Domain Founded year HQ Location Description
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Provider of P2P sports betting platform
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Sports betting exchange platform facilitated for user-to-user wagers.
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Betting exchange platform for multiple sports is provided.
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Sports prediction games with cash prizes are offered online.
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Provider of a social sports betting platform
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Detailed competitors of Novig

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Latest news on Novig

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Complete news archive for Novig

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  • Source and publication date
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  • Brand-specific news history

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Frequently Asked Questions about Novig

Novig was founded in 2021 and raised its 1st funding round 1 year after it was founded.

Novig is headquartered in New York, United States. It is registered at New York, New York, United States.

Jacob Fortinsky is the current CEO of Novig. They have also founded this company.

Novig is a funded company, having raised a total of $105.53M across 8 funding rounds to date.

Novig was founded in 2021 in New York, United States, as a provider of a peer-to-peer sports betting platform. Commission-free betting services and exchanges are offered, enabling users to bet and trade on various sporting events. Features include pre-game and in-game trading, betting odds, and social betting functionalities. Mobile applications are available for Android and iOS devices.

Novig's top competitors include Lucra Sports, Splash Sports and Players Lounge.

Novig offers Novig App.

Novig has 27 investors. Key investors include Dropbox, Lux Capital, Innospark, True Culture Fund, and Soma Capital.

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