About Novig
Novig is a Media & Entertainment company based in New York (United States) founded in 2021 by Kelechi Ukah and Jacob Fortinsky. It operates as a provider of a P2P sports betting platform. It operates in the Media & Entertainment and Consumer sectors. Novig has raised $75 million across 8 funding rounds from investors including Dropbox, Lux Capital and Innospark. The company has 94 employees. Novig was last valued at $2 billion in September 2026. Its chief executive is Jacob Fortinsky. Its website novig.us draws about 201 thousand monthly visits. Novig offers products and services including Novig App. Its focus areas include Gambling Tech, Online Gambling Platforms, Betting and Sports. Its competitors include Lucra Sports, Smarkets, Prophet Exchange, Who Knows Wins and Splash Sports and 4 more; 7 of its 9 listed competitors have raised funding.
Company details
Novig was founded in 2021 in New York, United States, as a provider of a peer-to-peer sports betting platform. Commission-free betting services and exchanges are offered, enabling users to bet and trade on various sporting events. Features include pre-game and in-game trading, betting odds, and social betting functionalities. Mobile applications are available for Android and iOS devices.
- Total Equity Funding$75M (USD)
in 8 rounds
- Latest Funding Round$75M (USD), Series B
Feb 2026
- InvestorsDropbox
& 26 more
- Employee Count94
Products & Services of Novig
Novig offers a comprehensive portfolio of products and services, including Novig App.
App for peer-to-peer sports betting with fair odds and no fees.
Apps and channels of Novig
Novig publishes 1 mobile app with over 10K+ downloads.
Funding Insights of Novig
Novig has successfully raised a total of $75M across 8 strategic funding rounds. The most recent funding activity was a Series B round of $75 million completed in February 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $75M
- Total Rounds 8
- Last Round Series B — $75M
- Investors Count 27
All 8 funding rounds of Novig with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2026 | $75M | Series B | – | Pantera Capital | |
| Aug 2025 | $18M | Series A | – | Forerunner Ventures | |
| Aug 2023 | $6.4M | Seed | – | Lux Capital | |
| Sep 2022 | $6M | Seed | – | – | |
| Jun 2022 | $125,000 | Seed | – | Y Combinator | – |
| Jun 2022 | – | Series B | – | – | |
| Mar 2022 | – | Seed | – | – | |
| Feb 2022 | – | Seed | – | Lux Capital, Innospark |
| Date | Valuation | Stage |
|---|---|---|
| Sep 2026 | $2B | •••••••• |
Last known valuation $2B (Sep 2026). 27 investors in total: 20 institutional and 7 angel.
Investors in Novig
Novig has secured backing from 27 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Dropbox, Lux Capital and Innospark.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Seed and early-stage technology companies are funded by Lux Capital. | – | luxcapital.com | Menlo Park, United States | |
Venture capital firm focused on AI, healthcare, life science, B2B enterprise, and technology sectors | – | innospark.vc | Boston, United States | |
- | – | trueculturefund.tcc.mode | - | |
Early-stage investments are provided by Soma Capital to startups. | – | somacap.com | San Francisco, United States | |
Venture capital fund focused on tech startups | – | rebelfund.vc | San Francisco, United States | |
Venture capital firm focused on early-stage companies | – | bayhousecapital.tcc.mode | Saint Peter Port, Guernsey | |
Venture capital investment firm | – | palmdrive.vc | New York, United States | |
Real estate, fintech & healthcare sector focused PE firm | – | archon.capital | Chicago, United States | |
Investments are made by TRAC in early-stage technology startups. | – | trac.vc | Sonoma, United States | |
Early-stage startups are accelerated via funding and educational programs. | – | ycombinator.com | Mountain View, United States |
Investor details for Novig
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
People of Novig
3 people are tracked at Novig (3 in leadership); the tracked headcount is 94.
| Name | Role | Group |
|---|---|---|
Kelechi Ukah | Co-Founder & CTO | Leadership |
Jacob Fortinsky | Co-Founder & CEO | Leadership |
Tyler Jackson | Head of Operations | Leadership |
Complete people profiles for Novig
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Novig
4 dated milestones of Novig across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Novig is founded.
- Funding First funding round.
- Funding Latest funding round, Series B, of $75.0M.
- Milestone Reaches Unicorn status.
Competitors of Novig
Novig has 9 listed competitors in our database, 7 of them funded. They include Lucra Sports, Smarkets, Prophet Exchange, Who Knows Wins and Splash Sports, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| lucrasports.com | 2019 | Palo Alto, United States | $21.6M | 6 | Provider of P2P sports betting platform | |
| smarkets.com | 2008 | London, United Kingdom | $5.3M | 109 | Sports betting exchange platform facilitated for user-to-user wagers. | |
| prophetbettingexchange.com | 2018 | Hoboken, United States | – | – | Betting exchange platform for multiple sports is provided. | |
| whoknowswins.com | 2015 | Cardiff, United Kingdom | – | 9 | Sports prediction games with cash prizes are offered online. | |
| splashsports.com | 2021 | Sacramento, United States | $28.6M | – | Provider of a social sports betting platform | |
| wagr.us | 2019 | San Francisco, United States | $16M | – | Multi-category sports betting is facilitated via an online platform. | |
| betmate.app | 2020 | Liverpool, United Kingdom | $2M | 6 | Fantasy football betting platform provided for peer wagers on games. | |
| pickguru.app | 2021 | London, United Kingdom | $3.46M | 6 | Provider of P2P sports betting platform | |
| playerslounge.com | 2014 | New Castle, United States | $31.27M | – | Provider of a P2P betting platform for playing sports gaming activities |
Detailed competitors of Novig
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Web traffic of Novig
The website of Novig (novig.us) receives about 201.4K visits a month and ranks #192,795 among all websites worldwide, #3,985 in Sports Betting.
- Monthly visits201.4K
▲ 10.8% vs previous month
- Unique visitors28.7K
per month
- Global rank#192,795
among all websites
- Category rank#3,985
Gambling · Sports Betting
- Bounce rate29%
- Pages per visit6.3
- Average visit12 min 19 sec
- DevicesDesktop 74% · Mobile 26%
Websites whose visitors overlap most with Novig. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
prophetx.co | prophetx.co | 100% | – | #157,487 | – |
| oddsjam.com | 100% | 1M | #45,654 | View details | |
| props.com | 88% | 24.5K | #1,169,649 | View details | |
| bookmaker.eu | 86% | – | #26,578 | View details | |
onyxodds.com | onyxodds.com | 84% | – | #45,592 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 31 similar websites and full traffic analytics for Novig
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 31 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Sports Technology Platforms
10 companies that operate in the same segment as Novig (Sports Technology Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Operator of a platform providing skill-based games and interactive entertainment | 2018 | Delhi, Delhi, India | USD 92 M | USD 83.05 M | 1 | |
Subscription-based platform for streaming soccer content is offered. | 2015 | New York, New York, United States | USD 154.63 M | USD 1.62 B | 590 | |
Developer of a fantasy platform for multiple sports | 2009 | New York, New York, United States | USD 416.2 M | – | 4,115 | |
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 180 M | – | 999 | |
Online fantasy sports platforms are provided for multiple sports. | 2012 | Boston, Massachusetts, United States | USD 718.6 M | USD 6.05 B | 5,802 | |
Operator of a multifaceted platform for sports content and experiences | 2008 | Mumbai, Maharashtra, India | USD 942.17 M | USD 509.95 K | 1,310 | |
Skill-based online games are provided through a technology-driven platform. | 2006 | Mumbai, Maharashtra, India | USD 98.07 M | USD 264.51 M | 777 | |
Real money skill-based gaming is facilitated through an online platform. | 2018 | Bengaluru, Karnataka, India | USD 401.22 M | USD 100.11 M | 435 | |
Cloud-based software is provided for managing outdoor events and activities. | 1999 | Dallas, Texas, United States | USD 313.84 M | – | 2,458 | |
News media platform for soccer | 2008 | Berlin, Berlin, Germany | USD 320.1 M | USD 30.07 M | 298 |
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Related news about Novig
Complete news archive for Novig
Full article history, source details, and older brand coverage require an active premium plan.
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Frequently Asked Questions about Novig
Novig was founded in 2021 and raised its 1st funding round 1 year after it was founded.
Novig is headquartered in New York, United States. It is registered at New York, New York, United States.
Jacob Fortinsky is the current CEO of Novig. They have also founded this company.
Novig is a funded company, having raised a total of $75M across 8 funding rounds to date.
Novig has 94 employees.
Novig was founded in 2021 in New York, United States, as a provider of a peer-to-peer sports betting platform. Commission-free betting services and exchanges are offered, enabling users to bet and trade on various sporting events. Features include pre-game and in-game trading, betting odds, and social betting functionalities. Mobile applications are available for Android and iOS devices.
Novig's top competitors include Lucra Sports, Splash Sports and Players Lounge.
Novig offers Novig App.
Novig has 27 investors. Key investors include Dropbox, Lux Capital, Innospark, True Culture Fund, and Soma Capital.
The valuation of Novig is $2B as of Sep 2026.
Yes. Novig publishes Novig, with over 10,000 downloads.
The website of Novig receives about 201 thousand visits a month and ranks #192,795 among all websites worldwide.