About Novig
Novig is a company based in New York (United States) founded in 2021 by Kelechi Ukah and Jacob Fortinsky.. Novig has raised $30.53 million across 7 funding rounds from investors including Dropbox, Lux Capital and Innospark. Novig offers products and services including Novig App. Novig operates in a competitive market with competitors including Lucra Sports, Smarkets, Prophet Exchange, Who Knows Wins and Splash Sports, among others.
- Headquarter New York, United States
- Founders Kelechi Ukah, Jacob Fortinsky
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Sectors
Media & EntertainmentConsumer
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Email
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Phone
*********
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$30.53 M (USD)
in 7 rounds
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Latest Funding Round
$18 M (USD), Series A
Aug 11, 2025
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Investors
Dropbox
& 22 more
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Employee Count
Employee Count
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Products & Services of Novig
Novig offers a comprehensive portfolio of products and services, including Novig App. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
App for peer-to-peer sports betting with fair odds and no fees.
Funding Insights of Novig
Novig has successfully raised a total of $30.53M across 7 strategic funding rounds. The most recent funding activity was a Series A round of $18 million completed in August 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 7
- Last Round Series A — $18.0M
- First Round First Round
- Investors Count 23
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Aug, 2025 | Amount | Series A - Novig | Valuation | Forerunner Ventures | |
| Aug, 2023 | Amount | Seed - Novig | Valuation | Lux Capital | |
| Sep, 2022 | Amount | Seed - Novig | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Novig
Novig has secured backing from 23 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Dropbox, Lux Capital and Innospark. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Seed and early-stage technology companies are funded by Lux Capital.
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Venture capital firm focused on AI, healthcare, life science, B2B enterprise, and technology sectors
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Novig
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Novig
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Novig Comparisons
Competitors of Novig
Novig operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Lucra Sports, Smarkets, Prophet Exchange, Who Knows Wins and Splash Sports, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Provider of P2P sports betting platform
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| domain | founded_year | HQ Location |
Sports betting exchange platform facilitated for user-to-user wagers.
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| domain | founded_year | HQ Location |
Betting exchange platform for multiple sports is provided.
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| domain | founded_year | HQ Location |
Sports prediction games with cash prizes are offered online.
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| domain | founded_year | HQ Location |
Provider of a social sports betting platform
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Novig
Frequently Asked Questions about Novig
When was Novig founded?
Novig was founded in 2021 and raised its 1st funding round 1 year after it was founded.
Where is Novig located?
Novig is headquartered in New York, United States. It is registered at New York, New York, United States.
Who is the current CEO of Novig?
Jacob Fortinsky is the current CEO of Novig. They have also founded this company.
Is Novig a funded company?
Novig is a funded company, having raised a total of $30.53M across 7 funding rounds to date. The company's 1st funding round was a Seed of $6M, raised on Feb 01, 2022.
What does Novig do?
Novig was founded in 2021 in New York, United States, as a provider of a peer-to-peer sports betting platform. Commission-free betting services and exchanges are offered, enabling users to bet and trade on various sporting events. Features include pre-game and in-game trading, betting odds, and social betting functionalities. Mobile applications are available for Android and iOS devices.
Who are the top competitors of Novig?
Novig's top competitors include Lucra Sports, Splash Sports and Players Lounge.
What products or services does Novig offer?
Novig offers Novig App.
Who are Novig's investors?
Novig has 23 investors. Key investors include Dropbox, Lux Capital, Innospark, True Culture Fund, and Soma Capital.
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