About Novo Labs
Novo Labs is a Consumer company based in Dallas (United States) founded in 2004, and was acquired by SYNQ3 in June 2021. AI-powered conversational e-commerce solutions are offered for restaurants. Novo Labs has raised $2 million across 1 funding round from investors including SYNQ3, Silverton Partners and Hal Brierley. Its focus areas include Food and Agriculture Tech, Food Tech, Technology Enablers and Restaurants. Its competitors include Toast, SpotOn and Tillster; 3 of its 3 listed competitors have raised funding.
Company details
Founded in 2004 and based in Dallas, United States, Novo Labs operates in the AI and e-commerce sector. AI-driven platforms are developed for restaurants to handle voice-based orders via mobile devices. Integration with point-of-sale systems is facilitated to convert voice interactions into digital transactions. Operations focus on enhancing order-taking processes through conversational technology.
- Headquarters Dallas, United States
- Stage Acquired
- SectorsConsumer
- Emailβ’β’β’β’β’β’β’β’
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- Website novolabs.com
- Social LinkedIn
- Acquired by SYNQ3 (Jun 2021)
Funding Insights of Novo Labs
Novo Labs has successfully raised a total of $2M through 1 strategic funding round. The most recent funding activity was a Seed round of $2 million completed in April 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2M
- Total Rounds 1
- Last Round Seed β $2M
- First Round $2M
(Apr 2019)
- Investors Count 2
All 1 funding rounds of Novo Labs with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2019 | $2M | Seed | β | Silverton Partners |
3 investors in total: 2 institutional and 1 angel.
Investors in Novo Labs
Novo Labs has secured backing from 3 investors, including venture fund and angel investors. Prominent investors backing the company include SYNQ3, Silverton Partners and Hal Brierley.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech companies are funded through venture capital by Silverton Partners. | silvertonpartners.com | Austin, United States | ||
HB Hal Brierley | Renowned loyalty expert, angel investor, and founder of Brierley+Partners | unknown_9f804d971ecf4555a | ||
Suite solutions for restaurant management and operations are provided. | 2007 | synq3.com | Colorado Springs, United States |
Investor details for Novo Labs
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People of Novo Labs
5 people are tracked at Novo Labs (1 in leadership, 4 in team).
| Name | Role | Group |
|---|---|---|
Taryn Cooper CSM, CSPO | Director of Product Management | Leadership |
Matt Frey | Sr. Staff Engineer | Team |
Susan Mattine | Product Automation Analyst | Team |
Delila Lee | Software Engineer | Team |
Marcus Oladell | Software Engineer | Team |
Complete people profiles for Novo Labs
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Timeline of Novo Labs
3 dated milestones of Novo Labs across 17 years, from founding to its latest funding, stage changes and deals.
- Founded Novo Labs is founded.
- Funding First funding round of $2.0M.
- Exit Acquired by SYNQ3.
Competitors of Novo Labs
Novo Labs has 3 listed competitors in our database, 3 of them funded. They include Toast, SpotOn and Tillster.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pos.toasttab.com | 2011 | Boston, United States | $900M | 5,700 | Restaurant operations are managed via a cloud-based platform. | |
| spoton.com | 1999 | San Francisco, United States | $900M | 1,355 | Provider of cloud-based POS software solutions for businesses and service providers | |
| tillster.com | 2006 | San Diego, United States | $154.82M | SaaS solutions for restaurant online ordering and analytics are offered. |
Detailed competitors of Novo Labs
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Web traffic of Novo Labs
The website of Novo Labs (novolabs.com) receives about 1.9K visits a month.
- Monthly visits1.9K
▲ 1077.1% vs previous month
Top companies in Food & Beverage Platforms
3 companies that operate in the same segment as Novo Labs (Food & Beverage Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.5 B | USD 10.72 B | 80,579 | |
Platform for discovering and sharing local businesses | 2004 | San Francisco, California, United States | USD 56 M | USD 1.46 B | 5,120 | |
Restaurant operations are managed via a cloud-based platform. | 2011 | Boston, Massachusetts, United States | USD 900 M | USD 6.15 B | 8,021 |
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Related news about Novo Labs
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Frequently Asked Questions about Novo Labs
Novo Labs was founded in 2004 and raised its 1st funding round 15 years after it was founded.
Novo Labs is headquartered in Dallas, United States. It is registered at Dallas, Texas, United States.
Novo Labs is a funded company, having raised a total of $2M across 1 funding round to date. The company's 1st funding round was a Seed of $2M, raised on Apr 2019.
Founded in 2004 and based in Dallas, United States, Novo Labs operates in the AI and e-commerce sector. AI-driven platforms are developed for restaurants to handle voice-based orders via mobile devices. Integration with point-of-sale systems is facilitated to convert voice interactions into digital transactions. Operations focus on enhancing order-taking processes through conversational technology.
Novo Labs has 3 investors. Key investors include SYNQ3, Silverton Partners, and Hal Brierley.
Yes. Novo Labs was acquired by SYNQ3 in June 2021.

