About Now Finance
Now Finance is a Financial Services company based in Melbourne (Australia) founded in 2013. Personal loans provider. Its website nowfinance.com.au draws about 80 thousand monthly visits. Now Finance offers products and services including Personal Loans, Debt Consolidation Loans, Car Loans, and Home Renovation Loans. Its focus areas include FinTech, Alternative Lending, Online Lenders and Consumer Loans. Its legal entity is Now Finance Group Pty Ltd. Its competitors include Jacaranda Finance, Enably and Personifi; 1 of its 3 listed competitors has raised funding.
Company details
Now Finance was founded in 2013 and is based in Melbourne, Australia. Operations center on the financial services sector, where personal loans are extended to eligible borrowers via an online platform at nowfinance.com.au. Loan products are tailored for personal needs, with approvals and disbursements handled digitally. The company serves the Australian market, adhering to local regulatory standards in consumer lending.
- Headquarters Melbourne, Australia
- SectorsFinancial Services
- Phoneβ’β’β’β’ β’β’β’β’
- Website nowfinance.com.au
- Social LinkedIn Facebook Instagram
- Legal Name Now Finance Group Pty Ltd
- Investors
Products & Services of Now Finance
Now Finance offers a comprehensive portfolio of products and services, including Personal Loans, Debt Consolidation Loans, Car Loans, and Home Renovation Loans.
No-fee loans for various personal needs like travel and renovations
Loans to combine debts with no upfront fees
Secured loans for vehicle purchases without additional costs
Funding for home improvements via simple online applications
Apps and channels of Now Finance
Now Finance publishes 1 mobile app with over 5K+ downloads.
Funding Insights of Now Finance
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Now Finance with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2015 | Seed | β | β |
1 investors in total: 1 institutional.
Investors in Now Finance
Now Finance has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Wingate.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments are managed by Wingate in targeted sectors. | wingate.com.au | Melbourne, Australia |
Investor details for Now Finance
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Now Finance
16 people are tracked at Now Finance (8 in leadership, 8 in team).
| Name | Role | Group |
|---|---|---|
Marcus Oakley | Chief Risk Officer | Leadership |
Marc D. | Chief Technology Officer | Leadership |
David Norman | Chief Executive Officer | Leadership |
Mark Hansen | Chief Financial Officer | Leadership |
Chris MacCan | Chief Marketing Officer | Leadership |
Franz Vincent Alvarez | Head Of Collections, Asset Management And Recoveries | Leadership |
Hyeong Chu | Head Of Data And Analytics | Leadership |
James Lu | Head Of Security And IT Operations | Leadership |
Richard Blumberg | Executive Chairman | Team |
Linda Ho | Senior Finance Analyst | Team |
James Cunningham | Treasurer | Team |
Andrew Coyne | Search & Performance Marketing Manager | Team |
Zubayd Allie | Business Development Manager | Team |
Sara Deban | Campaign And Marketing Lead | Team |
Balakrishna Kamepalli | Software Engineering Manager | Team |
Sheenah Marie Alegado | Collections Officer | Team |
Complete people profiles for Now Finance
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Now Finance
2 dated milestones of Now Finance across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Now Finance is founded.
- Funding First funding round.
Competitors of Now Finance
Now Finance has 3 listed competitors in our database, 1 of them funded. They include Jacaranda Finance, Enably and Personifi.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| jacarandafinance.com.au | 2013 | Brisbane, Australia | Offers fast online personal, car, and flexi credit loans to individuals in need. | |||
| enably.com.au | 2013 | Perth, Australia | Offers online unsecured personal loans to individuals for quick financial access. | |||
| personifi.com.au | 2005 | Sydney, Australia | $75,000 | Personal loans are brokered for clients in Australia. |
Detailed competitors of Now Finance
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Now Finance
The website of Now Finance (nowfinance.com.au) receives about 79.9K visits a month.
- Monthly visits79.9K
▲ 20.2% vs previous month
Websites whose visitors overlap most with Now Finance. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
walletwizard.com.au | walletwizard.com.au | 100% | #253,622 | β | |
harmoney.com.au | harmoney.com.au | 96% | #297,813 | β | |
| fairgofinance.com.au | 92% | 66.4K | #502,023 | View details | |
| societyone.com.au | 92% | 13.3K | #1,652,162 | View details | |
resolvefinance.com.au | resolvefinance.com.au | 89% | #3,572,075 | β | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Now Finance
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Now Finance
Complete news archive for Now Finance
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Now Finance
Now Finance was founded in 2013 and raised its 1st funding round 2 years after it was founded.
Now Finance is headquartered in Melbourne, Australia. It is registered at Melbourne, Victoria, Australia.
Now Finance was founded in 2013 and is based in Melbourne, Australia. Operations center on the financial services sector, where personal loans are extended to eligible borrowers via an online platform at nowfinance.com.au. Loan products are tailored for personal needs, with approvals and disbursements handled digitally. The company serves the Australian market, adhering to local regulatory standards in consumer lending.
Now Finance's top competitors include Personifi, Jacaranda Finance and Enably.
Now Finance offers Personal Loans, Debt Consolidation Loans, Car Loans, and Home Renovation Loans.
Now Finance has 1 investor. Key investors include Wingate.
Now Finance operates through Now Finance Group Pty Ltd.
Yes. Now Finance publishes NOW Finance, with over 5,000 downloads.

