About Personifi
Personifi is a company based in Sydney (Australia) founded in 2005 by Frost Prioleau. Personifi has raised $75 thousand across 1 funding round from investors including muru-D. Personifi offers products and services including Flux App and Flux Podcast. Personifi operates in a competitive market with competitors including International Personal Finance, Jacaranda Finance, Now Finance, Enably and Fair Go Finance, among others.
- Headquarter Sydney, Australia
- Founders Frost Prioleau
- SectorsFinancial Services
- Phone•••• ••••
- Website personifi.com.au
- Social LinkedIn
- Legal Name Flux Technologies Pty Ltd
- Total Equity Funding$75K (USD)
in 1 rounds
- Latest Funding Round$75K (USD), Seed
Mar 2019
- Investors
Products & Services of Personifi
Personifi offers a comprehensive portfolio of products and services, including Flux App and Flux Podcast.
App for tracking credit, budgeting, and playing financial games.
Podcast offering tips on money management and news.
Funding Insights of Personifi
Personifi has successfully raised a total of $75K through 1 strategic funding round. The most recent funding activity was a Seed round of $75 thousand completed in March 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $75,000
- Total Rounds 1
- Last Round Seed — $75,000
- First Round $75,000
(Mar 2019)
- Investors Count 1
All 1 funding rounds of Personifi with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2019 | $75,000 | Seed | – | muru-D | – |
1 investors in total: 1 institutional.
Investors in Personifi
Personifi has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include muru-D.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
muru-D is operated as Telstra's hub for digital innovation and incubation. | – | muru-d.com | Australia |
Investor details for Personifi
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Personifi
1 people are tracked at Personifi (1 in leadership).
| Name | Role | Group |
|---|---|---|
Frost Prioleau | Founder & CEO & Chairman | Leadership |
Complete people profiles for Personifi
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Personifi
2 dated milestones of Personifi across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Personifi is founded.
- Funding First funding round of $75K.
Competitors of Personifi
Personifi operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as International Personal Finance, Jacaranda Finance, Now Finance, Enably and Fair Go Finance, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| ipfin.co.uk | 2007 | Leeds, United Kingdom | – | 7,307 | Consumer loans and offline home credits are provided to customers. | |
| jacarandafinance.com.au | 2013 | Brisbane, Australia | – | – | Offers fast online personal, car, and flexi credit loans to individuals in need. | |
| nowfinance.com.au | 2013 | Melbourne, Australia | – | – | Personal loans provider | |
| enably.com.au | 2013 | Perth, Australia | – | – | Offers online unsecured personal loans to individuals for quick financial access. | |
| fairgofinance.com.au | 2008 | Perth, Australia | – | – | Personal loans up to $5K are provided for various purposes. | |
| cityfinance.com.au | 2005 | Eight Mile Plains, Australia | – | – | Online marketplace for consumer loans | |
| rapipagoo.com | 2022 | Carlton, Australia | – | – | Functions as an online app-based marketplace for personal loans. | |
| monzi.com.au | 2019 | Brisbane, Australia | – | – | Online platform connects users to lenders for personal and car loans. | |
| bloomloans.com.au | 2022 | Sydney, Australia | – | – | Offers mortgage brokering for home loans, refinancing, property purchases, and construction needs. |
Detailed competitors of Personifi
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Similar companies to Personifi
10 companies that operate in the same segment as Personifi (Alternative Lending), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
A peer-to-peer marketplace for business loans is operated and developed. | 2010 | London, England, United Kingdom | USD 372.67 M | USD 299.61 M | 726 | |
Diversified loans are provided via an AI-enabled online marketplace. | 2012 | Palo Alto, California, United States | USD 128.65 M | USD 1.04 B | 1,190 | |
Various consumer loans and financial services are offered online. | 2011 | San Francisco, California, United States | USD 3.04 B | USD 4.77 B | 5,000 | |
Purchase financing solutions are offered to businesses via installment payments. | 2019 | Dubai, Dubai, United Arab Emirates | USD 837 M | – | – | |
Financial services are provided, specializing in personal and business loans. | 2016 | Mumbai, Maharashtra, India | USD 349.23 M | USD 106.45 M | 1,749 | |
Credit score checking and comparison platform for financial products | 2007 | San Francisco, California, United States | USD 869.77 M | – | – | |
Financial benefits platform for on-demand pay is provided to employees. | 2018 | London, England, United Kingdom | USD 133.02 M | – | – | |
Payflow is recognized as a financial wellness application for employees. | 2020 | Alcobendas, Comunidad De Madrid, Spain | USD 58.23 M | – | – | |
Digital lending and instant credit lines are provided to individuals. | 2016 | Gurugram, Haryana, India | USD 115 M | USD 18.69 M | 81 | |
Personal loans and lines of credit are provided by Mogo. | 2008 | Vancouver, British Columbia, Canada | – | USD 49.45 M | – |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Personifi
Personifi was founded in 2005 and raised its 1st funding round 14 years after it was founded.
Personifi is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.
Frost Prioleau is the current CEO of Personifi. They have also founded this company.
Personifi is a funded company, having raised a total of $75K across 1 funding round to date. The company's 1st funding round was a Seed of $75K, raised on Mar 2019.
Personifi was established in 2005 as a brokerage firm specializing in personal loans. Operations are based in Sydney, Australia, where services are provided to connect borrowers with lenders across the financial sector. The firm facilitates loan matching and advisory support, focusing on individual financing needs. Leadership is held by founder Frost Prioleau, who serves as CEO and Chairman. Activities remain centered on the Australian market.
Personifi's top competitors include International Personal Finance, Now Finance and Fair Go Finance.
Personifi offers Flux App and Flux Podcast.
Personifi has 1 investor. Key investors include muru-D.
Personifi operates through Flux Technologies Pty Ltd.