About Personifi
Personifi is a company based in Sydney (Australia) founded in 2005 by Frost Prioleau.. Personifi has raised $75 thousand across 1 funding round from investors including muru-D. Personifi offers products and services including Flux App and Flux Podcast. Personifi operates in a competitive market with competitors including International Personal Finance, Jacaranda Finance, Now Finance, Enably and Fair Go Finance, among others.
- Headquarter Sydney, Australia
- Founders Frost Prioleau
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Sectors
Financial Services
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Phone
*********
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Website
*********
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Social
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- Legal Name Flux Technologies Pty Ltd
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$75 K (USD)
in 1 rounds
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Latest Funding Round
$75 K (USD), Seed
Mar 05, 2019
- Investors
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Employee Count
Employee Count
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Products & Services of Personifi
Personifi offers a comprehensive portfolio of products and services, including Flux App and Flux Podcast. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
App for tracking credit, budgeting, and playing financial games.
Podcast offering tips on money management and news.
Funding Insights of Personifi
Personifi has successfully raised a total of $75K through 1 strategic funding round. The most recent funding activity was a Seed round of $75 thousand completed in March 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Seed — $75,000
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First Round
First Round
(05 Mar 2019)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar, 2019 | Amount | Seed - Personifi | Valuation | muru-D |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Personifi
Personifi has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include muru-D. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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muru-D is operated as Telstra's hub for digital innovation and incubation.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Personifi
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Personifi
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Personifi Comparisons
Competitors of Personifi
Personifi operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as International Personal Finance, Jacaranda Finance, Now Finance, Enably and Fair Go Finance, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Consumer loans and offline home credits are provided to customers.
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| domain | founded_year | HQ Location |
Offers fast online personal, car, and flexi credit loans to individuals in need.
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| domain | founded_year | HQ Location |
Personal loans provider
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| domain | founded_year | HQ Location |
Offers online unsecured personal loans to individuals for quick financial access.
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| domain | founded_year | HQ Location |
Personal loans up to $5K are provided for various purposes.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Personifi
When was Personifi founded?
Personifi was founded in 2005 and raised its 1st funding round 14 years after it was founded.
Where is Personifi located?
Personifi is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.
Who is the current CEO of Personifi?
Frost Prioleau is the current CEO of Personifi. They have also founded this company.
Is Personifi a funded company?
Personifi is a funded company, having raised a total of $75K across 1 funding round to date. The company's 1st funding round was a Seed of $75K, raised on Mar 05, 2019.
What does Personifi do?
Personifi was established in 2005 as a brokerage firm specializing in personal loans. Operations are based in Sydney, Australia, where services are provided to connect borrowers with lenders across the financial sector. The firm facilitates loan matching and advisory support, focusing on individual financing needs. Leadership is held by founder Frost Prioleau, who serves as CEO and Chairman. Activities remain centered on the Australian market.
Who are the top competitors of Personifi?
Personifi's top competitors include International Personal Finance, Now Finance and Fair Go Finance.
What products or services does Personifi offer?
Personifi offers Flux App and Flux Podcast.
Who are Personifi's investors?
Personifi has 1 investor. Key investors include muru-D.