About NowFloats
NowFloats is a company based in Hyderabad (India) founded in 2012 by Nitin Jain and Jasminder Singh Gulati was acquired by Reliance Industries in December 2019.. NowFloats has raised $30.53 million across 9 funding rounds from investors including Microsoft, IIFL Finance and BlackSoil. NowFloats has completed 1 acquisition, including Lookup. NowFloats offers products and services including Boost, Zadinga, RIA, Boost Studio, and My Biz App. NowFloats operates in a competitive market with competitors including Cart.com, Zubale, BigCommerce, AnyMind Group and Unicommerce, among others.
- Headquarter Hyderabad, India
- Founders Nitin Jain, Jasminder Singh Gulati
- Stage Minicorn
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Sectors
Retail
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Nowfloats Technologies Limited
- Jurisdiction Shaikpet, Telangana, India
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Annual Revenue
$3 M (USD)98.64as on Mar 31, 2022
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Net Profit
$252.63 K (USD)153.65as on Mar 31, 2022
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EBITDA
$291.75 K (USD)143.17as on Mar 31, 2022
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Total Equity Funding
$30.53 M (USD)
in 9 rounds
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Latest Funding Round
$3.42 M (USD), Series B
Oct 09, 2018
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Investors
Microsoft
& 59 more
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Employee Count
Employee Count
- Investments & Acquisitions
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Acquired by
Reliance Industries
(Dec 12, 2019)
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Products & Services of NowFloats
NowFloats offers a comprehensive portfolio of products and services, including Boost, Zadinga, RIA, Boost Studio, and My Biz App. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Helps SMBs create and grow online websites quickly.
Enables retailers to manage shops and online stores.
Analyzes websites and provides customized recommendations.
Offers templates for customer communication and engagement.
Facilitates business showcasing and customer interactions.
Speeds up stock onboarding with pre-built item lists.
Allows secure online transactions via WhatsApp links.
Funding Insights of NowFloats
NowFloats has successfully raised a total of $30.53M across 9 strategic funding rounds. The most recent funding activity was a Series B round of $3.42 million completed in October 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 9
- Last Round Series B — $3.4M
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First Round
First Round
(01 Jun 2012)
- Investors Count 59
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2018 | Amount | Series B - NowFloats | Valuation | Iron Pillar , Wenlyn Global Group | |
| Mar, 2018 | Amount | Debt – Conventional - NowFloats | Valuation |
investors |
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| Feb, 2018 | Amount | Series B - NowFloats | Valuation | OBOR Capital , IIFL Asset Management |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in NowFloats
NowFloats has secured backing from 60 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Microsoft, IIFL Finance and BlackSoil. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Growth capital provision and investment services for tech entrepreneurs across multiple locations.
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Founded Year | Domain | Location | |
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Investments are made in digital society, education, and employability sectors.
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Founded Year | Domain | Location | |
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Private equity firm focused on multiple sectors
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by NowFloats
NowFloats has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Lookup. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
|
2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Online marketplace for multiple local services
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2014 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
|
2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - NowFloats
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Nowfloats Comparisons
Competitors of NowFloats
NowFloats operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Cart.com, Zubale, BigCommerce, AnyMind Group and Unicommerce, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Software suite solutions are provided for e-commerce businesses.
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| domain | founded_year | HQ Location |
Platform offering retail sales enablement and reward software
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| domain | founded_year | HQ Location |
SaaS-based software suites for e-commerce operations are provided.
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| domain | founded_year | HQ Location |
Platforms for e-commerce, marketing, and manufacturing are provided.
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| domain | founded_year | HQ Location |
Provider of e-commerce enablement platform automating order processing, inventory, warehouse, and shipping
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| domain | founded_year | HQ Location |
Software suite solutions are provided for brands and e-commerce businesses.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Nowfloats
Frequently Asked Questions about NowFloats
When was NowFloats founded?
NowFloats was founded in 2012.
Where is NowFloats located?
NowFloats is headquartered in Hyderabad, India. It is registered at Hyderabad, Telangana, India.
Is NowFloats a funded company?
NowFloats is a funded company, having raised a total of $30.53M across 9 funding rounds to date. The company's 1st funding round was a Series B of $3.11M, raised on Jun 01, 2012.
What is the annual revenue of NowFloats?
Annual revenue of NowFloats is $3M as on Mar 31, 2022.
What does NowFloats do?
NowFloats was founded in 2012 in Hyderabad, India, as a SaaS provider focused on website creation for small and medium enterprises. Online presence is enabled through SMS or mobile app interfaces. Intelligent SEO algorithms are utilized to maximize discoverability. Customer engagement tools are integrated into the websites, while subscriptions allow content updates via SMS or email. Real-time insights into visitor search queries are delivered to business owners.
Who are the top competitors of NowFloats?
NowFloats's top competitors include CommerceIQ, Cart.com and SPS Commerce.
What products or services does NowFloats offer?
NowFloats offers Boost, Zadinga, RIA, Boost Studio, and 3 more products and services.
How many acquisitions has NowFloats made?
NowFloats has made 1 acquisition, including Lookup.
Who are NowFloats's investors?
NowFloats has 60 investors. Key investors include Microsoft, IIFL Finance, BlackSoil, Mumbai Angels, and Artha Energy Resources.
What is NowFloats's valuation?
The valuation of NowFloats is $58.36M as of Oct 2018.
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