About NowFloats
NowFloats is a Retail company based in Hyderabad (India) founded in 2012 by Nitin Jain and Jasminder Singh Gulati, and was acquired by Reliance Industries in December 2019. It operates as a provider of SaaS platform for online website creation. NowFloats has raised $30.53 million across 9 funding rounds from investors including Microsoft, IIFL Finance and BlackSoil. NowFloats has completed 1 acquisition, including Lookup. NowFloats was last valued at $58.36 million in October 2018. Its website nowfloats.com draws about 79 thousand monthly visits. Its Indian entity Nowfloats Technologies Limited reported revenue of ₹21.82 Cr. NowFloats offers products and services including Boost, Zadinga, RIA, Boost Studio, and My Biz App. Its focus areas include E-Commerce Enablers and Ecommerce Software Suite. Its competitors include Cart.com, Zubale, BigCommerce, AnyMind Group and Unicommerce and 5 more; 9 of its 10 listed competitors have raised funding.
Company details
NowFloats was founded in 2012 in Hyderabad, India, as a SaaS provider focused on website creation for small and medium enterprises. Online presence is enabled through SMS or mobile app interfaces. Intelligent SEO algorithms are utilized to maximize discoverability. Customer engagement tools are integrated into the websites, while subscriptions allow content updates via SMS or email. Real-time insights into visitor search queries are delivered to business owners.
- Headquarters Hyderabad, India
- Founders Nitin Jain, Jasminder Singh Gulati
- Stage Minicorn
- SectorsRetail
- Email••••••••
- Phone•••• ••••
- Website nowfloats.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Reliance Industries (Dec 2019)
- Legal Name Nowfloats Technologies Limited
- Date of Incorporation 09 May, 2012
- Jurisdiction Hyderabad, Telangana, India
- Annual Revenue₹21.82 Cr
FY 2025 · -12% YoY
- Net Profit₹1.20 Cr
FY 2025 · 6% margin
- EBITDA₹4.01 Cr
FY 2025 · 18% margin
- Total Equity Funding$30.53M (USD)
in 9 rounds
- Latest Funding Round$3.42M (USD), Series B
Oct 2018
- InvestorsMicrosoft
& 59 more
- Investments & Acquisitions
- Acquired byReliance Industries
(Dec 2019)
Associated legal entities of NowFloats
NowFloats is associated with 2 registered companies on The Company Check; the primary company is Nowfloats Technologies Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Nowfloats Technologies Limited CIN U72200TG2012PLC080822 | Active | 09 May 2012 | Hyderabad, Telangana | ₹21.8 Cr | 360 | 7 | View details |
| Picontext Technology Private Limited CIN U74999MH2016PTC287340 | Active | 01 Nov 2016 | Nagpur, Maharashtra | ₹0.0 Cr | 102 | 2 | View details |
Products & Services of NowFloats
NowFloats offers a comprehensive portfolio of products and services, including Boost, Zadinga, RIA, Boost Studio, and My Biz App.
Helps SMBs create and grow online websites quickly.
Enables retailers to manage shops and online stores.
Analyzes websites and provides customized recommendations.
Offers templates for customer communication and engagement.
Facilitates business showcasing and customer interactions.
Speeds up stock onboarding with pre-built item lists.
Allows secure online transactions via WhatsApp links.
Apps and channels of NowFloats
its YouTube channel NowFloats has 3.42K subscribers and 30 videos.
Videos from NowFloats
The most watched videos on NowFloats's YouTube channel, NowFloats (3.42K subscribers). Click a video to play it here.
More on NowFloats.
Funding Insights of NowFloats
NowFloats has successfully raised a total of $30.53M across 9 strategic funding rounds. The most recent funding activity was a Series B round of $3.42 million completed in October 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $30.53M
- Total Rounds 9
- Last Round Series B — $3.42M
- First Round $35,817
(Jun 2012)
- Investors Count 59
All 9 funding rounds of NowFloats with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2018 | $3.42M | Series B | $58.36M | Iron Pillar, Wenlyn Global Group | |
| Mar 2018 | $713,416 | Debt – Conventional | – | – | |
| Feb 2018 | $3.11M | Series B | $59.83M | OBOR Capital, IIFL Asset Management | |
| Jan 2017 | $13.67M | Series B | – | IIFL Finance, Iron Pillar | |
| Mar 2016 | $8.99M | Series B | $••••• | IIFL Finance, IIFL Asset Management | |
| May 2014 | $1.08M | Series A | $••••• | Tushar Devidayal, Seema Shah | |
| Aug 2013 | $221,616 | Seed | $••••• | Ashok Kumar Damani, Manish Choksi | |
| Jan 2013 | – | Seed | – | Microsoft | – |
| Jun 2012 | $35,817 | Angel Round | – | Arumugam Saravanam, Pari Natarajan | – |
| Date | Valuation | Stage |
|---|---|---|
| Oct 2018 | $58.36M | •••••••• |
| Feb 2018 | $59.83M | •••••••• |
| Mar 2016 | $••••• | •••••••• |
| May 2014 | $••••• | •••••••• |
| Aug 2013 | $••••• | •••••••• |
Full valuation and stage history of NowFloats
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
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Last known valuation $58.36M (Oct 2018). 60 investors in total: 23 institutional and 37 angel.
Investors in NowFloats
NowFloats has secured backing from 60 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Microsoft, IIFL Finance and BlackSoil.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Growth capital provision and investment services for tech entrepreneurs across multiple locations. | 2016 | ironpillarfund.com | Ebene City, Mauritius | |
Investments are made in digital society, education, and employability sectors. | – | omidyarnetwork.in | Mumbai, India | |
Private equity firm focused on multiple sectors | – | wgginternational.tcc.mode | Ebene City, Mauritius | |
Investing in technology, digital culture, governance, and business initiatives. | 2004 | omidyar.com | Redwood City, United States | |
Seed and early-stage investments are made across sectors in India. | – | blume.vc | Mumbai, India | |
Angel network investing in early-stage companies | 2010 | hyderabadangels.in | Hyderabad, India | |
Early-stage venture investments are facilitated by Mumbai Angels network. | 2006 | mumbaiangels.com | Mumbai, India | |
Provider of medical equipment distributor and real estate & property maintenance services | – | wenlynglobal.com | Kuala Lumpur, Malaysia | |
Online gold, home, personal, and business loans are provided. | 1995 | iifl.com | Mumbai, India | |
Platform for mapping renewable energy generation assets | 2013 | artha.energy | Mumbai, India |
Investor details for NowFloats
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Board of directors of Nowfloats Technologies Limited (NowFloats)
Nowfloats Technologies Limited is the primary company behind NowFloats. The boards of the 2 registered companies of NowFloats currently have 9 directors; the longest-serving is Ronak Kumar Samantray, appointed in 2012. 16 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Ronak Kumar Samantray DIN 03567723 | Director | 09 May 2012 | 14 yrs 5 mo | Nowfloats Technologies Limited |
| Nitin Nilkantarao Deshmukh DIN 02368856 | Director | 01 Nov 2016 | 9 yrs 11 mo | Picontext Technology Private Limited |
| Shubhangi Nitin Deshmukh DIN 05143887 | Director | 08 Nov 2019 | 6 yrs 11 mo | Picontext Technology Private Limited |
| Kshitij Marwah DIN 07028072 | Director | 11 Dec 2019 | 6 yrs 10 mo | Nowfloats Technologies Limited |
| Nitin Jain DIN 05268417 | Whole-time director | 20 Apr 2020 | 6 yrs 5 mo | Nowfloats Technologies Limited |
| Ravi Navinchandra Karia DIN 08763162 | Director | 16 Oct 2021 | 5 yrs | Nowfloats Technologies Limited |
| Balasubrmanian Chandrasekaran DIN 06670563 | Director | 30 Jun 2023 | 3 yrs 3 mo | Nowfloats Technologies Limited |
| Ravichandran Nageswaran DIN 00013321 | Director | 30 Jun 2023 | 3 yrs 3 mo | Nowfloats Technologies Limited |
| Anish Keshavlal Shah DIN 07205243 | Director | 12 Jan 2024 | 2 yrs 9 mo | Nowfloats Technologies Limited |
People of NowFloats
2 people are tracked at NowFloats (2 in leadership).
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership | |
| Co-Founder | Leadership |
Complete people profiles for NowFloats
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Financials of NowFloats
Figures of Nowfloats Technologies Limited, the primary company behind NowFloats, for FY 2025. Revenue was ₹21.82 Cr (-12% year on year). Net profit was ₹1.20 Cr (6% margin). EBITDA was ₹4.01 Cr (18% margin). Revenue has grown at a compounded annual rate of -4% over three years and -2% over five years.
- ₹21.82 CrRevenue · FY 2025 · -12% YoY
- ₹1.20 CrNet profit · 6% margin
- ₹4.01 CrEBITDA · 18% margin
- ₹20.5 LakhPaid-up capital
- 360Employees (provident fund records)
- -4%Revenue CAGR, 3 years
- -2%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Nowfloats Technologies Limited are on its company page.
Detailed financial statements for NowFloats
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Investments & Acquisitions by NowFloats
NowFloats has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Lookup.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Online marketplace for multiple local services | lookup.to | India | 2014 | Jul 2016 | •••• |
Complete acquisition details for NowFloats
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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Timeline of NowFloats
6 dated milestones of NowFloats across 7 years, from founding to its latest funding, stage changes and deals.
- Founded NowFloats is founded.
- Funding First funding round of $36K.
- Milestone Reaches Minicorn status.
- Acquisition Acquires Lookup.
- Funding Latest funding round, Series B, of $3.4M.
- Exit Acquired by Reliance Industries.
Competitors of NowFloats
NowFloats has 10 listed competitors in our database, 9 of them funded. They include Cart.com, Zubale, BigCommerce, AnyMind Group and Unicommerce, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| cart.com | 2020 | Austin, United States | $735.24M | 998 | Software suite solutions are provided for e-commerce businesses. | |
| zubale.com | 2018 | Mexico | $72.3M | – | Platform offering retail sales enablement and reward software | |
| bigcommerce.com | 2009 | Austin, United States | $233.45M | 1,321 | SaaS-based software suites for e-commerce operations are provided. | |
| anymindgroup.com | 2016 | Singapore | $79.7M | – | Platforms for e-commerce, marketing, and manufacturing are provided. | |
| unicommerce.com | 2012 | Gurugram, India | $11.14M | 229 | Provider of e-commerce enablement platform automating order processing, inventory, warehouse, and shipping | |
| pattern.com | 2013 | Lehi, United States | $277M | 166 | Software suite solutions are provided for brands and e-commerce businesses. | |
| spscommerce.com | 1998 | Minneapolis, United States | $50.5M | 1,502 | Software suite solutions for retail supply chain are provided. | |
| commerceiq.ai | 2012 | Mountain View, United States | $195.5M | 256 | AI platform for retail ecommerce management and optimization is provided. | |
| baozun.com | 2007 | Shanghai, China | – | – | E-commerce solutions are provided for retail brands online. | |
| getbumpa.com | 2020 | Lekki, Nigeria | $4.2M | – | Online store creation and management solutions are provided for businesses. |
Detailed competitors of NowFloats
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of NowFloats
The website of NowFloats (nowfloats.com) receives about 78.8K visits a month.
- Monthly visits78.8K
▼ 0.6% vs previous month
Websites whose visitors overlap most with NowFloats. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| facebook.com | 100% | 12.1B | #3 | View details | |
| disruptiveadvertising.com | 87% | 56.3K | #631,077 | View details | |
| digitalmarketinginstitute.com | 87% | 422.1K | #122,078 | View details | |
getboost360.com | getboost360.com | 71% | – | #1,921,641 | – |
| justdial.com | 69% | 91.3M | #480 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for NowFloats
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
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Verified entity values are shown only after access is granted.
Top companies in E-Commerce Enablers & Infrastructure
10 companies that operate in the same segment as NowFloats (E-Commerce Enablers & Infrastructure), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Integrated logistics services including parcel delivery and warehousing are provided. | 2011 | Gurugram, Haryana, India | USD 1.25 B | USD 1.12 B | 23,536 | |
E-commerce storefront solutions are provided for online businesses. | 2006 | Ottawa, Ontario, Canada | USD 122.25 M | USD 8.45 B | 30,125 | |
E-commerce tools for shipping, marketing, and financial services are provided. | 2012 | Gurugram, Haryana, India | USD 321.57 M | USD 135.47 M | 915 | |
Express delivery logistics solutions are provided for businesses and individuals. | 2015 | Bengaluru, Karnataka, India | USD 246.8 M | USD 447.86 M | – | |
Purchase financing solutions are offered to businesses via installment payments. | 2019 | Dubai, Dubai, United Arab Emirates | USD 837 M | – | 4,683 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 3,008 | |
Platform acquiring Amazon FBA brands | 2018 | Walpole, Massachusetts, United States | USD 3.4 B | – | 233 | |
Delivery channels management software is provided for restaurants. | 2015 | Bengaluru, Karnataka, India | USD 32.32 M | USD 2.97 M | 171 | |
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | – | 576 | |
Digital consumer brands are acquired and enabled by technology platform. | 2004 | Manchester, Greater Manchester, United Kingdom | USD 722.56 M | USD 2.32 B | 3,855 |
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Related news about Nowfloats
Complete news archive for NowFloats
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Frequently Asked Questions about NowFloats
NowFloats was founded in 2012.
NowFloats is headquartered in Hyderabad, India. It is registered at Hyderabad, Telangana, India.
NowFloats is a funded company, having raised a total of $30.53M across 9 funding rounds to date. The company's 1st funding round was a Angel Round of $35.82K, raised on Jun 2012.
The primary company behind NowFloats, Nowfloats Technologies Limited, reported revenue of ₹21.82 Cr for FY 2025, down 12% year on year.
NowFloats was founded in 2012 in Hyderabad, India, as a SaaS provider focused on website creation for small and medium enterprises. Online presence is enabled through SMS or mobile app interfaces. Intelligent SEO algorithms are utilized to maximize discoverability. Customer engagement tools are integrated into the websites, while subscriptions allow content updates via SMS or email. Real-time insights into visitor search queries are delivered to business owners.
NowFloats's top competitors include CommerceIQ, Cart.com and SPS Commerce.
NowFloats offers Boost, Zadinga, RIA, Boost Studio, and 3 more products and services.
NowFloats has made 1 acquisition, including Lookup.
NowFloats has 60 investors. Key investors include Microsoft, IIFL Finance, BlackSoil, Mumbai Angels, and Artha Energy Resources.
The valuation of NowFloats is $58.36M as of Oct 2018.
NowFloats is associated with 2 legal entities: Nowfloats Technologies Limited, Picontext Technology Private Limited.
Yes. NowFloats was acquired by Reliance Industries in December 2019.