NowFloats

Hyderabad, India Founded: 2012 • Age: 14 yrs Acquired By Reliance Industries
Provider of SaaS platform for online website creation
Annual revenue $3.0M Latest available
Total funding $30.5M 9 rounds
Employees - Tracked headcount
Investors 60 Known backers
Products 7 Services tracked
Competitors 11 Brand Intelligence

About NowFloats

NowFloats is a company based in Hyderabad (India) founded in 2012 by Nitin Jain and Jasminder Singh Gulati was acquired by Reliance Industries in December 2019. NowFloats has raised $30.53 million across 9 funding rounds from investors including Microsoft, IIFL Finance and BlackSoil. NowFloats has completed 1 acquisition, including Lookup. NowFloats offers products and services including Boost, Zadinga, RIA, Boost Studio, and My Biz App. NowFloats operates in a competitive market with competitors including Cart.com, Zubale, BigCommerce, AnyMind Group and Unicommerce, among others.

  • Headquarter Hyderabad, India
  • Founders Nitin Jain, Jasminder Singh Gulati
  • Stage Minicorn
  • Sectors
    Retail
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Nowfloats Technologies Limited
  • Jurisdiction Shaikpet, Telangana, India
Operational Areas
Retail → E-Commerce Technology & Services
Key Metrics
  • Annual Revenue
    $3 M (USD)
    98.64
    as on Mar 31, 2022
  • Net Profit
    $252.63 K (USD)
    153.65
    as on Mar 31, 2022
  • EBITDA
    $291.75 K (USD)
    143.17
    as on Mar 31, 2022
  • Total Equity Funding
    $30.53 M (USD)

    in 9 rounds

  • Latest Funding Round
    $3.42 M (USD), Series B

    Oct 09, 2018

  • Investors
    Microsoft

    & 59 more

  • Employee Count
    Employee Count
  • Investments & Acquisitions
  • Acquired by
    Reliance Industries

    (Dec 12, 2019)

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Products & Services of NowFloats

NowFloats offers a comprehensive portfolio of products and services, including Boost, Zadinga, RIA, Boost Studio, and My Biz App.

Primary

Helps SMBs create and grow online websites quickly.

Enables retailers to manage shops and online stores.

Analyzes websites and provides customized recommendations.

Offers templates for customer communication and engagement.

Facilitates business showcasing and customer interactions.

Speeds up stock onboarding with pre-built item lists.

Allows secure online transactions via WhatsApp links.

Funding Insights of NowFloats

NowFloats has successfully raised a total of $30.53M across 9 strategic funding rounds. The most recent funding activity was a Series B round of $3.42 million completed in October 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 9
  • Last Round Series B — $3.4M
  • First Round

    (01 Jun 2012)

  • Investors Count 59
Date Amount Transaction Name Valuation Lead Investors Investors
Oct, 2018 Amount Series B - NowFloats Valuation Iron Pillar , Wenlyn Global Group
Mar, 2018 Amount Debt – Conventional - NowFloats Valuation

investors

Feb, 2018 Amount Series B - NowFloats Valuation OBOR Capital , IIFL Asset Management

Investors in NowFloats

NowFloats has secured backing from 60 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Microsoft, IIFL Finance and BlackSoil.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Growth capital provision and investment services for tech entrepreneurs across multiple locations.
Founded Year Domain Location
Investments are made in digital society, education, and employability sectors.
Founded Year Domain Location
Private equity firm focused on multiple sectors
Founded Year Domain Location

Investments & Acquisitions by NowFloats

NowFloats has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Lookup.

Investments
Acquisitions
Company Name Description Domain Location Founded Year Amount
Online marketplace for multiple local services
2014

Financial Statements - NowFloats

Nowfloats Comparisons

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Competitors of NowFloats

NowFloats operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Cart.com, Zubale, BigCommerce, AnyMind Group and Unicommerce, among others.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Software suite solutions are provided for e-commerce businesses.
domain founded_year HQ Location
Platform offering retail sales enablement and reward software
domain founded_year HQ Location
SaaS-based software suites for e-commerce operations are provided.
domain founded_year HQ Location
Platforms for e-commerce, marketing, and manufacturing are provided.
domain founded_year HQ Location
Provider of e-commerce enablement platform automating order processing, inventory, warehouse, and shipping
domain founded_year HQ Location
Software suite solutions are provided for brands and e-commerce businesses.

Latest news on Nowfloats

Frequently Asked Questions about NowFloats

NowFloats was founded in 2012.

NowFloats is headquartered in Hyderabad, India. It is registered at Hyderabad, Telangana, India.

NowFloats is a funded company, having raised a total of $30.53M across 9 funding rounds to date. The company's 1st funding round was a Series B of $3.11M, raised on Jun 01, 2012.

Annual revenue of NowFloats is $3M as on Mar 31, 2022.

NowFloats was founded in 2012 in Hyderabad, India, as a SaaS provider focused on website creation for small and medium enterprises. Online presence is enabled through SMS or mobile app interfaces. Intelligent SEO algorithms are utilized to maximize discoverability. Customer engagement tools are integrated into the websites, while subscriptions allow content updates via SMS or email. Real-time insights into visitor search queries are delivered to business owners.

NowFloats's top competitors include CommerceIQ, Cart.com and SPS Commerce.

NowFloats offers Boost, Zadinga, RIA, Boost Studio, and 3 more products and services.

NowFloats has made 1 acquisition, including Lookup.

NowFloats has 60 investors. Key investors include Microsoft, IIFL Finance, BlackSoil, Mumbai Angels, and Artha Energy Resources.

The valuation of NowFloats is $58.36M as of Oct 2018.

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