NowFloats

Hyderabad, India Founded: 2012 • Age: 14 yrs Acquired By Reliance Industries
Provider of SaaS platform for online website creation
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About NowFloats

NowFloats is a company based in Hyderabad (India) founded in 2012 by Nitin Jain and Jasminder Singh Gulati was acquired by Reliance Industries in December 2019.. NowFloats has raised $30.53 million across 9 funding rounds from investors including Microsoft, IIFL Finance and BlackSoil. NowFloats has completed 1 acquisition, including Lookup. NowFloats offers products and services including Boost, Zadinga, RIA, Boost Studio, and My Biz App. NowFloats operates in a competitive market with competitors including Cart.com, Zubale, BigCommerce, AnyMind Group and Unicommerce, among others.

  • Headquarter Hyderabad, India
  • Founders Nitin Jain, Jasminder Singh Gulati
  • Stage Minicorn
  • Sectors
    Retail
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Nowfloats Technologies Limited
  • Jurisdiction Shaikpet, Telangana, India
Operational Areas
Retail → E-Commerce Technology & Services
Key Metrics
  • Annual Revenue
    $3 M (USD)
    98.64
    as on Mar 31, 2022
  • Net Profit
    $252.63 K (USD)
    153.65
    as on Mar 31, 2022
  • EBITDA
    $291.75 K (USD)
    143.17
    as on Mar 31, 2022
  • Total Equity Funding
    $30.53 M (USD)

    in 9 rounds

  • Latest Funding Round
    $3.42 M (USD), Series B

    Oct 09, 2018

  • Investors
    Microsoft

    & 59 more

  • Employee Count
    Employee Count
  • Investments & Acquisitions
  • Acquired by
    Reliance Industries

    (Dec 12, 2019)

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Products & Services of NowFloats

NowFloats offers a comprehensive portfolio of products and services, including Boost, Zadinga, RIA, Boost Studio, and My Biz App. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Helps SMBs create and grow online websites quickly.

Enables retailers to manage shops and online stores.

Analyzes websites and provides customized recommendations.

Offers templates for customer communication and engagement.

Facilitates business showcasing and customer interactions.

Speeds up stock onboarding with pre-built item lists.

Allows secure online transactions via WhatsApp links.

Funding Insights of NowFloats

NowFloats has successfully raised a total of $30.53M across 9 strategic funding rounds. The most recent funding activity was a Series B round of $3.42 million completed in October 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 9
  • Last Round Series B — $3.4M
  • First Round

    (01 Jun 2012)

  • Investors Count 59
Date Amount Transaction Name Valuation Lead Investors Investors
Oct, 2018 Amount Series B - NowFloats Valuation Iron Pillar , Wenlyn Global Group
Mar, 2018 Amount Debt – Conventional - NowFloats Valuation

investors

Feb, 2018 Amount Series B - NowFloats Valuation OBOR Capital , IIFL Asset Management
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in NowFloats

NowFloats has secured backing from 60 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Microsoft, IIFL Finance and BlackSoil. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Growth capital provision and investment services for tech entrepreneurs across multiple locations.
Founded Year Domain Location
Investments are made in digital society, education, and employability sectors.
Founded Year Domain Location
Private equity firm focused on multiple sectors
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by NowFloats

NowFloats has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Lookup. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Online marketplace for multiple local services
2014
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - NowFloats

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Nowfloats Comparisons

Employees
+
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Competitors of NowFloats

NowFloats operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Cart.com, Zubale, BigCommerce, AnyMind Group and Unicommerce, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Software suite solutions are provided for e-commerce businesses.
domain founded_year HQ Location
Platform offering retail sales enablement and reward software
domain founded_year HQ Location
SaaS-based software suites for e-commerce operations are provided.
domain founded_year HQ Location
Platforms for e-commerce, marketing, and manufacturing are provided.
domain founded_year HQ Location
Provider of e-commerce enablement platform automating order processing, inventory, warehouse, and shipping
domain founded_year HQ Location
Software suite solutions are provided for brands and e-commerce businesses.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Nowfloats

Frequently Asked Questions about NowFloats

When was NowFloats founded?

NowFloats was founded in 2012.

Where is NowFloats located?

NowFloats is headquartered in Hyderabad, India. It is registered at Hyderabad, Telangana, India.

Is NowFloats a funded company?

NowFloats is a funded company, having raised a total of $30.53M across 9 funding rounds to date. The company's 1st funding round was a Series B of $3.11M, raised on Jun 01, 2012.

What is the annual revenue of NowFloats?

Annual revenue of NowFloats is $3M as on Mar 31, 2022.

What does NowFloats do?

NowFloats was founded in 2012 in Hyderabad, India, as a SaaS provider focused on website creation for small and medium enterprises. Online presence is enabled through SMS or mobile app interfaces. Intelligent SEO algorithms are utilized to maximize discoverability. Customer engagement tools are integrated into the websites, while subscriptions allow content updates via SMS or email. Real-time insights into visitor search queries are delivered to business owners.

Who are the top competitors of NowFloats?

NowFloats's top competitors include CommerceIQ, Cart.com and SPS Commerce.

What products or services does NowFloats offer?

NowFloats offers Boost, Zadinga, RIA, Boost Studio, and 3 more products and services.

How many acquisitions has NowFloats made?

NowFloats has made 1 acquisition, including Lookup.

Who are NowFloats's investors?

NowFloats has 60 investors. Key investors include Microsoft, IIFL Finance, BlackSoil, Mumbai Angels, and Artha Energy Resources.

What is NowFloats's valuation?

The valuation of NowFloats is $58.36M as of Oct 2018.

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