About Nudge
Nudge is a company based in Toronto (Canada) founded in 2013 was acquired by Axonify in June 2022.. Nudge has raised $16.13 million across 4 funding rounds from investors including Axonify, BDC and Jump Capital. Nudge offers products and services including Communications Platform, Task Management, and Max – Conversational AI. Nudge operates in a competitive market with competitors including Twilio, Dialpad, Sinch, Front and Culture Amp, among others.
- Headquarter Toronto, Canada
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Sectors
Technology
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Email
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Phone
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Website
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Social
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- Legal Name Axonify Inc
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Products & Services of Nudge
Nudge offers a comprehensive portfolio of products and services, including Communications Platform, Task Management, and Max – Conversational AI. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Tool for two-way feedback and engagement in workplaces
System for managing daily tasks and productivity efficiently
AI-driven tool for interactive employee interactions and support
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Software Development Team
2 people
Customer Team
1 people
Intermediate Team
1 people
Developer Team
1 people
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Funding Insights of Nudge
Nudge has successfully raised a total of $16.13M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $9.3 million completed in August 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series A — $9.3M
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First Round
First Round
(30 Oct 2013)
- Investors Count 7
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Aug, 2019 | Amount | Series A - Nudge | Valuation | Jump Capital | |
| Nov, 2017 | Amount | Series A - Nudge | Valuation | Generation Ventures | |
| Mar, 2016 | Amount | Seed - Nudge | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Nudge
Nudge has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Axonify, BDC and Jump Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital and funds of fund firm focused on multiple sectors
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Venture capital firm investing in Canadian early-stage tech companies and providing access to funds.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by Nudge
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Nudge
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Nudge Comparisons
Competitors of Nudge
Nudge operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Twilio, Dialpad, Sinch, Front and Culture Amp, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Cloud-based omnichannel communication and customer engagement platform is utilized.
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Cloud-based unified communication solutions including voice and video are provided.
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Provider of customer communications management platform
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Front is recognized as a customer service software provider.
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Employee experience management platform
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| domain | founded_year | HQ Location |
Online reviews are collected and managed through a cloud-based platform.
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| Company Name | Domain | Founded year | HQ Location | Description |
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Nudge
Frequently Asked Questions about Nudge
When was Nudge founded?
Nudge was founded in 2013.
Where is Nudge located?
Nudge is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Is Nudge a funded company?
Nudge is a funded company, having raised a total of $16.13M across 4 funding rounds to date. The company's 1st funding round was a Seed of $825K, raised on Oct 30, 2013.
What does Nudge do?
Nudge was founded in 2013 in Toronto, Canada, as an online platform focused on employee engagement within the human resources technology sector. Operations center on tools for execution, insights, and communication, with tailored solutions provided for industries including hospitality, manufacturing, facilities management, food services, and retail. Clients served encompass organizations such as Telus, Staples, and Sporting Life, supporting workforce management across various sectors.
What products or services does Nudge offer?
Nudge offers Communications Platform, Task Management, and Max – Conversational AI.
Who are Nudge's investors?
Nudge has 8 investors. Key investors include Axonify, BDC, Jump Capital, Brightspark Ventures, and Generation Ventures.
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