Nudge

Toronto, Canada Founded: 2013 • Age: 13 yrs Acquired By Axonify
An online platform is operated for employee engagement and insights.

About Nudge

Nudge is a Technology company based in Toronto (Canada) founded in 2013, and was acquired by Axonify in June 2022. An online platform is operated for employee engagement and insights. Nudge has raised $16.13 million across 4 funding rounds from investors including Axonify, BDC and Jump Capital. Nudge offers products and services including Communications Platform, Task Management, and Max – Conversational AI. Its focus areas include Enterprise Applications, HRTech, Employee Engagement and Suite. Its legal entity is Axonify Inc.

Company details

Nudge was founded in 2013 in Toronto, Canada, as an online platform focused on employee engagement within the human resources technology sector. Operations center on tools for execution, insights, and communication, with tailored solutions provided for industries including hospitality, manufacturing, facilities management, food services, and retail. Clients served encompass organizations such as Telus, Staples, and Sporting Life, supporting workforce management across various sectors.

  • Headquarters Toronto, Canada
  • Stage Acquired
  • Sectors
    Technology
  • Email
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  • Phone
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  • Website nudge.co
  • Social LinkedIn X Facebook Instagram YouTube
  • Acquired by Axonify (Jun 2022)
  • Legal Name Axonify Inc
Key Metrics
  • Total Equity Funding
    $16.13M (USD)

    in 4 rounds

  • Latest Funding Round
    $9.3M (USD), Series A

    Aug 2019

  • Investors
    Axonify

    & 7 more

  • Acquired by
    Axonify

    (Jun 2022)

Products & Services of Nudge

Nudge offers a comprehensive portfolio of products and services, including Communications Platform, Task Management, and Max – Conversational AI.

Communications Platform
Employee Communication

Tool for two-way feedback and engagement in workplaces

Task Management
Workflow Tools

System for managing daily tasks and productivity efficiently

Max – Conversational AI
AI Assistance

AI-driven tool for interactive employee interactions and support

Apps and channels of Nudge

its YouTube channel Axonify has 903 subscribers and 30 videos.

Axonify
YouTube 903 subscribers 30 videos Science & Technology
Open channel

Videos from Nudge

The most watched videos on Nudge's YouTube channel, Axonify (903 subscribers). Click a video to play it here.

Jumeirah Hotel & Resorts takes a personal and practical approach to hospitality onboarding #shorts
13K views
Driving Peak Frontline Performance for Marriott International and Kroger
659 views
How to Train Your Frontline in Five Minutes Flat
540 views
Quiet consolidating - how to streamline your tech stack with minimal disruption
298 views

More on Axonify.

Funding Insights of Nudge

Nudge has successfully raised a total of $16.13M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $9.3 million completed in August 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $16.13M
  • Total Rounds 4
  • Last Round Series A β€” $9.3M
  • First Round $1M

    (Oct 2013)

  • Investors Count 7

All 4 funding rounds of Nudge with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Aug 2019$9.3MSeries A–Jump Capital
Nov 2017$5MSeries A–Generation Ventures
Mar 2016$825,000Seed––
Oct 2013$1MSeed––
Valuation history

8 investors in total: 8 institutional.

Investors in Nudge

Nudge has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Axonify, BDC and Jump Capital.

All
Venture Fund
Institutional
InvestorDescriptionFounded YearDomainLocation
Venture capital and funds of fund firm focused on multiple sectors
jumpcap.comChicago, United States
Venture capital firm investing in Canadian early-stage tech companies and providing access to funds.
brightspark.com
generationventures.com
Seed-stage investments are made in women-led technology companies.
standupvc.comToronto, Canada
Early-stage technology startups are supported through investments by MaRS IAF.
marsiaf.comCanada
Early-stage tech startups in Canada are supported through angel investments.
2009goldentriangleangelnet.caKitchener, Canada
Commercial banking services for small and medium-sized enterprises are provided.
1944bdc.caMontreal, Canada
Microlearning platforms are provided for corporate employee training programs.
2011axonify.comWaterloo, Canada
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Investor details for Nudge

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

People of Nudge

5 people are tracked at Nudge (5 in team).

NameRoleGroup
Darce Lastiwka
Customer Success CoordinatorTeam
Mike Stoltman
Intermediate Mobile DeveloperTeam
Irwin Chan
DeveloperTeam
Josh Hines
Senior Software DeveloperTeam
Dave Freeman
Senior Software EngineerTeam
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Complete people profiles for Nudge

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

  • Full employee list
  • Team structure
  • Board tenure
  • Professional contacts

Verified entity values are shown only after access is granted.

Timeline of Nudge

4 dated milestones of Nudge across 9 years, from founding to its latest funding, stage changes and deals.

  1. Founded Nudge is founded.
  2. Funding First funding round of $1.0M.
  3. Funding Latest funding round, Series A, of $9.3M.
  4. Exit Acquired by Axonify.
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Related news about Nudge

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Complete news archive for Nudge

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Nudge

Nudge was founded in 2013.

Nudge is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.

Nudge is a funded company, having raised a total of $16.13M across 4 funding rounds to date. The company's 1st funding round was a Seed of $1M, raised on Oct 2013.

Nudge was founded in 2013 in Toronto, Canada, as an online platform focused on employee engagement within the human resources technology sector. Operations center on tools for execution, insights, and communication, with tailored solutions provided for industries including hospitality, manufacturing, facilities management, food services, and retail. Clients served encompass organizations such as Telus, Staples, and Sporting Life, supporting workforce management across various sectors.

Nudge offers Communications Platform, Task Management, and Max – Conversational AI.

Nudge has 8 investors. Key investors include Axonify, BDC, Jump Capital, Brightspark Ventures, and Generation Ventures.

Nudge operates through Axonify Inc.

Yes. Nudge was acquired by Axonify in June 2022.

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