About Nulo
Nulo is a Consumer company based in Austin (United States) founded in 2009 by Michael Landa. Pet food is manufactured by Nulo in Austin, United States. Nulo has raised $40.33 million across 5 funding rounds from investors including Apax Partners and Main Post Partners. Its chief executive, as recorded, is Michael Landa. Its website nulo.com draws about 55 thousand monthly visits. Nulo offers products and services including Kibble, Freeze-Dried Raw, Treats, and Wet Food. Its focus areas include Consumer Goods, Pet Care Products and Food_OLD. Its legal entity is NULO, INC.
Company details
Nulo was founded in 2009 as a manufacturer of pet food, with operations based in Austin, United States. The company focuses on producing nutritional pet food products for dogs and cats. Leadership is provided by Founder and CEO Michael Landa. Distribution occurs through various retail channels in the United States, targeting the pet nutrition sector.
- Total Equity Funding$40.33M (USD)
in 5 rounds
- InvestorsApax Partners
& 1 more
Products & Services of Nulo
Nulo offers a comprehensive portfolio of products and services, including Kibble, Freeze-Dried Raw, Treats, and Wet Food.
Nutritious dry pet food for various life stages of dogs and cats.
Minimally processed raw supplements to enhance pet meals.
Flavorful, moisture-rich treats supporting pet health and activity.
High-moisture wet options for hydration and nutrition in pets.
Apps and channels of Nulo
its YouTube channel Nulo Pet Food has 504 subscribers and 30 videos.
Videos from Nulo
The most watched videos on Nulo's YouTube channel, Nulo Pet Food (504 subscribers). Click a video to play it here.
More on Nulo Pet Food.
Funding Insights of Nulo
Nulo has successfully raised a total of $40.33M across 5 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $40.33M
- Total Rounds 5
- First Round $3.31M
(May 2010)
- Investors Count 2
All 5 funding rounds of Nulo with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2021 | Series B | – | – | ||
| Jun 2018 | $28.4M | Series B | – | – | |
| Feb 2018 | $5.5M | Series B | – | – | – |
| May 2015 | $3.13M | Series A | – | – | – |
| May 2010 | $3.31M | Series A | – | – | – |
2 investors in total: 2 institutional.
Investors in Nulo
Nulo has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Apax Partners and Main Post Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Equity investments are focused on tech, services, and consumer sectors. | 1981 | apax.com | Hong Kong, China | |
Investment partnerships are offered to consumer industry businesses. | mainpostpartners.com | San Francisco, United States |
Investor details for Nulo
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Verified entity values are shown only after access is granted.
People of Nulo
45 people are tracked at Nulo (18 in leadership, 27 in team).
| Name | Role | Group |
|---|---|---|
Michael Landa | Founder & CEO | Leadership |
Dean Kaye - Cpa | Chief Financial Officer | Leadership |
Joanne Cheng | Director Of Revenue Operations | Leadership |
Jennifer Rottenberg | Head, Consumer & Brand Marketing | Leadership |
Roger Lund | Senior Vice President, International BD | Leadership |
M'Lynn Stephenson | HR Partner | Leadership |
Cassie Mazolewski | Director Of Human Resources | Leadership |
James Torres Dubina | Regional Sales Director | Leadership |
Danny Martin | Art Director | Leadership |
Zac Fellabaum | Chief Financial Officer | Leadership |
Greg Aldrich | Chief Operating Officer | Leadership |
Casey Patch | Director, Data & Analytics | Leadership |
Heather Acuff | Director Of Research & Development | Leadership |
Austin Dodson | Director Of Operations | Leadership |
Lauren Gill-Wood | Sr Vice President Of Sales | Leadership |
Cheryl Ryan | VP Of Ecommerce | Leadership |
Briana Wehmer | Sales Director | Leadership |
Brandon Monroe | Digital Marketing Director | Leadership |
Heidi Umbrell | Regional Market Manager | Team |
Jessica King | SR Regional Sales Manager | Team |
25 more people are available in the full profile.
Complete people profiles for Nulo
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Nulo
3 dated milestones of Nulo across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Nulo is founded.
- Funding First funding round of $3.3M.
- Funding Latest funding round, Series B,.
Web traffic of Nulo
The website of Nulo (nulo.com) receives about 54.9K visits a month and ranks #587,896 among all websites worldwide, #4,778 in Pet Food and Supplies.
- Monthly visits54.9K
▲ 2.1% vs previous month
- Unique visitors34.1K
per month
- Global rank#587,896
among all websites
- Category rank#4,778
Pets and Animals · Pet Food and Supplies
- Bounce rate54%
- Pages per visit2.2
- Average visit49 sec
- DevicesDesktop 31% · Mobile 69%
Websites whose visitors overlap most with Nulo. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| chewy.com | 100% | 46.5M | #671 | View details | |
| animalbiome.com | 86% | 108K | #385,062 | View details | |
lukesallnatural.com | lukesallnatural.com | 84% | #7,125,865 | – | |
| pupperoni.com | 84% | 36.2K | #915,390 | View details | |
| petsmart.com | 84% | 14.1M | #2,733 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 29 similar websites and full traffic analytics for Nulo
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 29 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Pet Care Products & Services
3 companies that operate in the same segment as Nulo (Pet Care Products & Services) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Pet food products are provided through an internet-first brand. | 1894 | St. Louis, Missouri, United States | ||||
Birdbuddy is recognized for its AI-powered smart bird feeders. | 2002 | Wilmington, Delaware, United States | USD 30.97 M | |||
Manufacturer and distributor of health and wellness products for dogs and cats | 2010 | Eagle, Idaho, United States | USD 2 M | USD 1.1 B | 1,933 |
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Related news about Nulo
Complete news archive for Nulo
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Frequently Asked Questions about Nulo
Nulo was founded in 2009 and raised its 1st funding round 1 year after it was founded.
Nulo is headquartered in Austin, United States. It is registered at Austin, Texas, United States.
Michael Landa is the CEO of Nulo, as recorded in our data. They have also founded this company.
Nulo is a funded company, having raised a total of $40.33M across 5 funding rounds to date. The company's 1st funding round was a Series A of $3.31M, raised on May 2010.
Nulo was founded in 2009 as a manufacturer of pet food, with operations based in Austin, United States. The company focuses on producing nutritional pet food products for dogs and cats. Leadership is provided by Founder and CEO Michael Landa. Distribution occurs through various retail channels in the United States, targeting the pet nutrition sector.
Nulo offers Kibble, Freeze-Dried Raw, Treats, and Wet Food.
Nulo has 2 investors. Key investors include Apax Partners, and Main Post Partners.
Nulo operates through Nulo, Inc..