About Oaky
Oaky is a company based in Amsterdam (Netherlands) founded in 2013 was acquired by Plusgrade in October 2025.. Oaky has raised $9.5 million across 2 funding rounds from investors including Plusgrade, PeakSpan Capital and The Riverside Company. Oaky offers products and services including Pre-Stay Upsell, Front Desk Upsell, and In-Stay Upsell. Oaky operates in a competitive market with competitors including ROOMDEX, UpsellGuru, Travlet, Houstr and 48 HOURS, among others.
- Headquarter Amsterdam, Netherlands
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Sectors
Travel & Hospitality
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Phone
*********
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Website
*********
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Social
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- Legal Name Oaky B.V.
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Products & Services of Oaky
Oaky offers a comprehensive portfolio of products and services, including Pre-Stay Upsell, Front Desk Upsell, and In-Stay Upsell. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Software for targeted pre-arrival upsell offers to hotel guests
System for relevant upsell suggestions at hotel front desk
Tools for upsell via QR codes and in-stay communications
Funding Insights of Oaky
Oaky has successfully raised a total of $9.5M across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Last Round
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First Round
First Round
(27 Feb 2020)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep, 2023 | Amount | Series A - Oaky | Valuation |
investors |
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| Feb, 2020 | Amount | Series A - Oaky | Valuation | PeakSpan |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Oaky
Oaky has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Plusgrade, PeakSpan Capital and The Riverside Company. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Venture capital firm focused on B2B software growth-stage companies.
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Founded Year | Domain | Location | |
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Private equity and debt are provided to middle market companies.
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Founded Year | Domain | Location | |
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SaaS revenue management solutions are offered to airlines for optimization.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Oaky
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Oaky
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Oaky Comparisons
Competitors of Oaky
Oaky operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as ROOMDEX, UpsellGuru, Travlet, Houstr and 48 HOURS, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Hotel upsell platform is provided for upgrade monetization and simplification.
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| domain | founded_year | HQ Location |
Bidding-based platform enables hotels to upsell services to existing customers.
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| domain | founded_year | HQ Location |
E-commerce platforms are offered for hospitality businesses.
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| domain | founded_year | HQ Location |
A web-based upsell platform for vacation rentals is provided.
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| domain | founded_year | HQ Location |
Bid reservation plugin for hotel booking management is provided.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Oaky
Frequently Asked Questions about Oaky
When was Oaky founded?
Oaky was founded in 2013 and raised its 1st funding round 7 years after it was founded.
Where is Oaky located?
Oaky is headquartered in Amsterdam, Netherlands.
Is Oaky a funded company?
Oaky is a funded company, having raised a total of $9.5M across 2 funding rounds to date. The company's 1st funding round was a Series A of $9.5M, raised on Feb 27, 2020.
What does Oaky do?
Oaky is a SaaS-driven reservation management solution for the hospitality industry with upselling. It connects hotel PMS that automatically sends personalized offers to the guests before their arrival predicts when to send upsell emails to maximize openconversion rates. It also provides a segmentation tool for hotels to send personalized offers to their guests. Their features include integration with PMSchannel manager, customizable headerfooter, upselling reports, pre-arrival email schedule, video tutorial, deal conversion more.
What products or services does Oaky offer?
Oaky offers Pre-Stay Upsell, Front Desk Upsell, and In-Stay Upsell.
Who are Oaky's investors?
Oaky has 3 investors. Key investors include Plusgrade, PeakSpan Capital, and The Riverside Company.
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