About Oaky
Oaky is a Travel & Hospitality company based in Amsterdam (Netherlands) founded in 2013, and was acquired by Plusgrade in October 2025. SaaS upselling solutions are provided for hospitality reservations. Oaky has raised $9.5 million across 2 funding rounds from investors including Plusgrade, PeakSpan Capital and The Riverside Company. Its website oaky.com draws about 23 thousand monthly visits. Oaky offers products and services including Pre-Stay Upsell, Front Desk Upsell, and In-Stay Upsell. Its focus areas include Travel and Hospitality Tech, Hotel IT and Upselling. Its legal entity is Oaky B.V.
Company details
Oaky is a SaaS-driven reservation management solution for the hospitality industry with upselling. It connects hotel PMS that automatically sends personalized offers to the guests before their arrival predicts when to send upsell emails to maximize openconversion rates. It also provides a segmentation tool for hotels to send personalized offers to their guests. Their features include integration with PMSchannel manager, customizable headerfooter, upselling reports, pre-arrival email schedule, video tutorial, deal conversion more.
Products & Services of Oaky
Oaky offers a comprehensive portfolio of products and services, including Pre-Stay Upsell, Front Desk Upsell, and In-Stay Upsell.
Software for targeted pre-arrival upsell offers to hotel guests
System for relevant upsell suggestions at hotel front desk
Tools for upsell via QR codes and in-stay communications
Apps and channels of Oaky
its YouTube channel Oaky has 537 subscribers and 30 videos.
Videos from Oaky
The most watched videos on Oaky's YouTube channel, Oaky (537 subscribers). Click a video to play it here.
More on Oaky.
Funding Insights of Oaky
Oaky has successfully raised a total of $9.5M across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $9.5M
- Total Rounds 2
- First Round $9.5M
(Feb 2020)
- Investors Count 2
All 2 funding rounds of Oaky with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
3 investors in total: 3 institutional.
Investors in Oaky
Oaky has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Plusgrade, PeakSpan Capital and The Riverside Company.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm focused on B2B software growth-stage companies. | peakspancapital.com | |||
Private equity and debt are provided to middle market companies. | riversidecompany.com | |||
SaaS revenue management solutions are offered to airlines for optimization. | 2009 | plusgrade.com | New York, United States |
Investor details for Oaky
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- Complete investor list
- Round participation
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Timeline of Oaky
4 dated milestones of Oaky across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Oaky is founded.
- Funding First funding round of $9.5M.
- Funding Latest funding round, Series A,.
- Exit Acquired by Plusgrade.
Web traffic of Oaky
The website of Oaky (oaky.com) receives about 22.7K visits a month and ranks #1,037,830 among all websites worldwide, #5,770 in Accommodation and Hotels.
- Monthly visits22.7K
▼ 21.2% vs previous month
- Unique visitors12.3K
per month
- Global rank#1,037,830
among all websites
- Category rank#5,770
Travel and Tourism · Accommodation and Hotels
- Bounce rate41%
- Pages per visit1.7
- Average visit29 sec
- DevicesDesktop 27% · Mobile 73%
Websites whose visitors overlap most with Oaky. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
guesttouch.com | guesttouch.com | 100% | #797,082 | – | |
| bookboost.io | 97% | 60.6K | #557,148 | View details | |
oakyapp.com | oakyapp.com | 88% | – | ||
| otasync.me | 84% | 91.9K | #316,193 | View details | |
| stayntouch.com | 81% | 498.7K | #113,217 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 14 similar websites and full traffic analytics for Oaky
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- 14 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Oaky
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Frequently Asked Questions about Oaky
Oaky was founded in 2013 and raised its 1st funding round 7 years after it was founded.
Oaky is headquartered in Amsterdam, Netherlands.
Oaky is a funded company, having raised a total of $9.5M across 2 funding rounds to date. The company's 1st funding round was a Series A of $9.5M, raised on Feb 2020.
Oaky is a SaaS-driven reservation management solution for the hospitality industry with upselling. It connects hotel PMS that automatically sends personalized offers to the guests before their arrival predicts when to send upsell emails to maximize openconversion rates. It also provides a segmentation tool for hotels to send personalized offers to their guests. Their features include integration with PMSchannel manager, customizable headerfooter, upselling reports, pre-arrival email schedule, video tutorial, deal conversion more.
Oaky offers Pre-Stay Upsell, Front Desk Upsell, and In-Stay Upsell.
Oaky has 3 investors. Key investors include Plusgrade, PeakSpan Capital, and The Riverside Company.
Oaky operates through Oaky B.V..
Yes. Oaky was acquired by Plusgrade in October 2025.