Oaky

Amsterdam, Netherlands Founded: 2013 • Age: 13 yrs Acquired By Plusgrade
SaaS upselling solutions are provided for hospitality reservations.
Annual revenue - Latest available
Total funding $9.5M 2 rounds
Employees - Tracked headcount
Investors 3 Known backers
Products 3 Services tracked
Competitors 7 Brand Intelligence

About Oaky

Oaky is a company based in Amsterdam (Netherlands) founded in 2013 was acquired by Plusgrade in October 2025. Oaky has raised $9.5 million across 2 funding rounds from investors including Plusgrade, PeakSpan Capital and The Riverside Company. Oaky offers products and services including Pre-Stay Upsell, Front Desk Upsell, and In-Stay Upsell. Oaky operates in a competitive market with competitors including ROOMDEX, UpsellGuru, Travlet, Houstr and 48 HOURS, among others.

  • Headquarter Amsterdam, Netherlands
  • Sectors
    Travel & Hospitality
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Oaky B.V.
Operational Areas
Travel & Hospitality → Hospitality, Lodging & Accommodation Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $9.5 M (USD)

    in 2 rounds

  • Latest Funding Round
    Not available
  • Investors
    Plusgrade

    & 2 more

  • Employee Count
    Not available
  • Acquired by
    Plusgrade

    (Oct 06, 2025)

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Products & Services of Oaky

Oaky offers a comprehensive portfolio of products and services, including Pre-Stay Upsell, Front Desk Upsell, and In-Stay Upsell.

Product name locked
Category locked
Primary

Software for targeted pre-arrival upsell offers to hotel guests

Product name locked
Category locked
Locked

System for relevant upsell suggestions at hotel front desk

Product name locked
Category locked
Locked

Tools for upsell via QR codes and in-stay communications

Funding Insights of Oaky

Oaky has successfully raised a total of $9.5M across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Oaky

Oaky has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Plusgrade, PeakSpan Capital and The Riverside Company.

All
Venture Fund
Investor Description Founded Year Domain Location
Venture capital firm focused on B2B software growth-stage companies.
Locked Locked Locked
Private equity and debt are provided to middle market companies.
Locked Locked Locked
SaaS revenue management solutions are offered to airlines for optimization.
Locked Locked Locked
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Investor details for Oaky

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  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Oaky

Investments
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Investment portfolio details for Oaky

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  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

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Financial Statements - Oaky

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Detailed financials for Oaky

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  • Historical revenue
  • Profit trends
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Oaky Comparisons

Oaky Primary company
Description
SaaS upselling solutions are provided for hospitality reserv...
Location
Amsterdam, Netherlands
Founded Year
2013
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
Premium access

Peer comparison for Oaky

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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  • Headcount comparison
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  • Operating benchmarks

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Competitors of Oaky

Oaky operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as ROOMDEX, UpsellGuru, Travlet, Houstr and 48 HOURS, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Hotel upsell platform is provided for upgrade monetization and simplification.
Locked Locked Locked
Bidding-based platform enables hotels to upsell services to existing customers.
Locked Locked Locked
E-commerce platforms are offered for hospitality businesses.
Locked Locked Locked
A web-based upsell platform for vacation rentals is provided.
Locked Locked Locked
Bid reservation plugin for hotel booking management is provided.
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Detailed competitors of Oaky

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  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

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Latest news on Oaky

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Complete news archive for Oaky

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Frequently Asked Questions about Oaky

Oaky was founded in 2013 and raised its 1st funding round 7 years after it was founded.

Oaky is headquartered in Amsterdam, Netherlands.

Oaky is a funded company, having raised a total of $9.5M across 2 funding rounds to date.

Oaky is a SaaS-driven reservation management solution for the hospitality industry with upselling. It connects hotel PMS that automatically sends personalized offers to the guests before their arrival predicts when to send upsell emails to maximize openconversion rates. It also provides a segmentation tool for hotels to send personalized offers to their guests. Their features include integration with PMSchannel manager, customizable headerfooter, upselling reports, pre-arrival email schedule, video tutorial, deal conversion more.

Oaky's top competitors include Travlet, ROOMDEX and Houstr.

Oaky offers Pre-Stay Upsell, Front Desk Upsell, and In-Stay Upsell.

Oaky has 3 investors. Key investors include Plusgrade, PeakSpan Capital, and The Riverside Company.

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