About Observe
Observe is a company based in San Mateo (United States) founded in 2017 by Philip Unterbrunner, Jacob Leverich, and Jonathan Trevor was acquired by Snowflake in January 2026. It operates as a SaaS (Software-as-a-Service). Observe has raised $506.78 million across 8 funding rounds from investors including Snowflake, Capital One and Evolution Equity Partners. Observe offers products and services including Log Management, Application Performance Monitoring, Infrastructure Monitoring, and LLM Observability. Observe operates in a competitive market with competitors including New Relic, Grafana, Chronosphere, Acceldata and Coralogix, among others.
- Headquarter San Mateo, United States
- Founders Philip Unterbrunner, Jacob Leverich, Jonathan Trevor
-
Sectors
Technology
-
Email
***********
-
Phone
*********
-
Website
*********
-
Social
*********
- Legal Name Observe, Inc.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Products & Services of Observe
Observe offers a comprehensive portfolio of products and services, including Log Management, Application Performance Monitoring, Infrastructure Monitoring, and LLM Observability. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Logs are searched and analyzed at reduced costs.
User requests are captured without any data loss.
Metrics are captured across cloud and Kubernetes stacks.
AI applications are monitored for performance and costs.
Unlock access to complete
Unlock access to complete
Funding Insights of Observe
Observe has successfully raised a total of $506.78M across 8 strategic funding rounds. The most recent funding activity was a Series B round of $124.78 million completed in May 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 8
- Last Round Series B — $124.8M
-
First Round
First Round
(07 Oct 2020)
- Investors Count 10
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May, 2025 | Amount | Series B - Observe | Valuation |
investors |
|
| Sep, 2024 | Amount | Series B - Observe | Valuation | Evolution Equity Partners | |
| Feb, 2024 | Amount | Series B - Observe | Valuation | Sutter Hill Ventures , Snowflake |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Observe
Observe has secured backing from 10 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Snowflake, Capital One and Evolution Equity Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Growth-stage tech companies are funded by this venture capital firm.
|
Founded Year | Domain | Location | |
|
Venture capital investing in AI, biotech, and technology sectors, focusing on seed and early stages in Seattle and beyond.
|
Founded Year | Domain | Location | |
|
VC firm investing in the US
|
Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
|
Founded Year | Domain | Location | |
|
Startup ecosystems are ignited through strategic investments by Signite Partners.
|
Founded Year | Domain | Location | |
|
Venture capital is directed toward companies in multiple sectors.
|
Founded Year | Domain | Location | |
|
Venture capital is invested in cybersecurity, fintech, and AI startups.
|
Founded Year | Domain | Location |
Investments & Acquisitions by Observe
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Bionic investment advisor platform
|
2016 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 |
Financial Statements - Observe
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Observe Comparisons
Competitors of Observe
Observe operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as New Relic, Grafana, Chronosphere, Acceldata and Coralogix, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Enterprise observability solutions are delivered via cloud and AI platforms.
|
|
| domain | founded_year | HQ Location |
Cloud-based dashboards for data visualization and analysis are developed.
|
|
| domain | founded_year | HQ Location |
Cloud-native observability platform for enterprise infrastructure monitoring is provided.
|
|
| domain | founded_year | HQ Location |
An agentic platform is developed for data observability and management.
|
|
| domain | founded_year | HQ Location |
AI-based log analytics are delivered through a SaaS platform.
|
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
|
|
| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
|
|
| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
|
|
| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
|
Latest news on Observe
Frequently Asked Questions about Observe
When was Observe founded?
Observe was founded in 2017 and raised its 1st funding round 3 years after it was founded.
Where is Observe located?
Observe is headquartered in San Mateo, United States. It is registered at San Mateo, California, United States.
Who is the current CEO of Observe?
Jeremy Burton is the current CEO of Observe.
Is Observe a funded company?
Observe is a funded company, having raised a total of $506.78M across 8 funding rounds to date. The company's 1st funding round was a Series B of $145M, raised on Oct 07, 2020.
What does Observe do?
A modern observability platform is offered by Observe, built on a streaming data lake for faster search and correlation at lower costs. Solutions are engineered for scale, focusing on logs, metrics, and traces structured with semantic relationships. Sectors served include technology and AI applications, with tools like O11y Knowledge Graph and O11y AI for efficient troubleshooting. Cost-effective storage and real-time data ingestion are enabled through open data lake architecture.
Who are the top competitors of Observe?
What products or services does Observe offer?
Observe offers Log Management, Application Performance Monitoring, Infrastructure Monitoring, and LLM Observability.
Who are Observe's investors?
Observe has 10 investors. Key investors include Snowflake, Capital One, Evolution Equity Partners, Madrona, and Sutter Hill Ventures.
Book a demo & talk to our team
Share a few details and we’ll reach out to schedule a session.