Observe

San Mateo, United States Founded: 2017 • Age: 9 yrs Acquired By Snowflake
AI-powered observability platform is provided for scalable data management.
Annual revenue - Latest available
Total funding $506.8M 8 rounds
Employees - Tracked headcount
Investors 10 Known backers
Products 4 Services tracked
Competitors 9 Brand Intelligence

About Observe

Observe is a company based in San Mateo (United States) founded in 2017 by Philip Unterbrunner, Jacob Leverich, and Jonathan Trevor was acquired by Snowflake in January 2026. It operates as a SaaS (Software-as-a-Service). Observe has raised $506.78 million across 8 funding rounds from investors including Snowflake, Capital One and Evolution Equity Partners. Observe offers products and services including Log Management, Application Performance Monitoring, Infrastructure Monitoring, and LLM Observability. Observe operates in a competitive market with competitors including New Relic, Grafana, Chronosphere, Acceldata and Coralogix, among others.

  • Headquarter San Mateo, United States
  • Founders Philip Unterbrunner, Jacob Leverich, Jonathan Trevor
  • Sectors
    Technology
  • Email
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  • Phone
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  • Website
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  • Legal Name Observe, Inc.
Operational Areas
Technology → Enterprise IT Services & Distribution Unlock Sub-Sector Unlock Segment
Technology → Cloud, Data & Analytics Infrastructure Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $506.78 M (USD)

    in 8 rounds

  • Latest Funding Round
    $124.78 M (USD), Series B

    May 22, 2025

  • Investors
    Snowflake

    & 9 more

  • Employee Count
    Not available
  • Acquired by
    Snowflake

    (Jan 08, 2026)

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Products & Services of Observe

Observe offers a comprehensive portfolio of products and services, including Log Management, Application Performance Monitoring, Infrastructure Monitoring, and LLM Observability.

Product name locked
Category locked
Primary

Logs are searched and analyzed at reduced costs.

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User requests are captured without any data loss.

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Metrics are captured across cloud and Kubernetes stacks.

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AI applications are monitored for performance and costs.

People of Observe

Headcount 50-200
Employee Profiles 43
Board Members and Advisors 7
Employee Profiles
People
Evan Bruno
Regional Sales Manager
People
Brian Kolasa
Enterprise Account Executive
People
Micah Hertz
Growth Account Executive
People
Eric Swartz
Enterprise Account Executive

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Board Members and Advisors
people
John McMahon
Board Member
people
Mike Speiser
Board Member
people
Sahir Azam
Board Member
people
Jon Watte
Co-Founder

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Funding Insights of Observe

Observe has successfully raised a total of $506.78M across 8 strategic funding rounds. The most recent funding activity was a Series B round of $124.78 million completed in May 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Observe

Observe has secured backing from 10 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Snowflake, Capital One and Evolution Equity Partners.

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Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Growth-stage tech companies are funded by this venture capital firm.
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Venture capital investing in AI, biotech, and technology sectors, focusing on seed and early stages in Seattle and beyond.
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VC firm investing in the US
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Investor details for Observe

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Observe

Investments
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Investment portfolio details for Observe

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

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Financial Statements - Observe

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Detailed financials for Observe

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  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

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Observe Comparisons

Observe Primary company
Description
AI-powered observability platform is provided for scalable d...
Location
San Mateo, United States
Founded Year
2017
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Observe

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
  • Funding comparison
  • Operating benchmarks

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Competitors of Observe

Observe operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as New Relic, Grafana, Chronosphere, Acceldata and Coralogix, among others.

Company Name Domain Founded year HQ Location Description
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Enterprise observability solutions are delivered via cloud and AI platforms.
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Cloud-based dashboards for data visualization and analysis are developed.
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Cloud-native observability platform for enterprise infrastructure monitoring is provided.
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An agentic platform is developed for data observability and management.
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AI-based log analytics are delivered through a SaaS platform.
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Detailed competitors of Observe

Competitor domains, locations, full profiles, and operating metrics require an active premium plan.

  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

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Latest news on Observe

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Complete news archive for Observe

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Observe

Observe was founded in 2017 and raised its 1st funding round 3 years after it was founded.

Observe is headquartered in San Mateo, United States. It is registered at San Mateo, California, United States.

Jeremy Burton is the current CEO of Observe.

Observe is a funded company, having raised a total of $506.78M across 8 funding rounds to date.

A modern observability platform is offered by Observe, built on a streaming data lake for faster search and correlation at lower costs. Solutions are engineered for scale, focusing on logs, metrics, and traces structured with semantic relationships. Sectors served include technology and AI applications, with tools like O11y Knowledge Graph and O11y AI for efficient troubleshooting. Cost-effective storage and real-time data ingestion are enabled through open data lake architecture.

Observe's top competitors include New Relic, Grafana and Acceldata.

Observe offers Log Management, Application Performance Monitoring, Infrastructure Monitoring, and LLM Observability.

Observe has 10 investors. Key investors include Snowflake, Capital One, Evolution Equity Partners, Madrona, and Sutter Hill Ventures.

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