About Observe
Observe is a Technology company based in San Mateo (United States) founded in 2017 by Philip Unterbrunner, Jacob Leverich, and Jonathan Trevor, and was acquired by Snowflake in January 2026. AI-powered observability platform is provided for scalable data management. It operates on a SaaS (Software-as-a-Service) model. Observe has raised $506.78 million across 8 funding rounds from investors including Snowflake, Capital One and Evolution Equity Partners. Its chief executive, as recorded, is Jeremy Burton. Its website observeinc.com draws about 100 thousand monthly visits. Observe offers products and services including Log Management, Application Performance Monitoring, Infrastructure Monitoring, and LLM Observability. Its focus areas include Software and Observability Solutions. Its legal entity is Observe, Inc. Its competitors include New Relic, Grafana and Chronosphere; 3 of its 3 listed competitors have raised funding.
Company details
A modern observability platform is offered by Observe, built on a streaming data lake for faster search and correlation at lower costs. Solutions are engineered for scale, focusing on logs, metrics, and traces structured with semantic relationships. Sectors served include technology and AI applications, with tools like O11y Knowledge Graph and O11y AI for efficient troubleshooting. Cost-effective storage and real-time data ingestion are enabled through open data lake architecture.
Products & Services of Observe
Observe offers a comprehensive portfolio of products and services, including Log Management, Application Performance Monitoring, Infrastructure Monitoring, and LLM Observability.
Logs are searched and analyzed at reduced costs.
User requests are captured without any data loss.
Metrics are captured across cloud and Kubernetes stacks.
AI applications are monitored for performance and costs.
Apps and channels of Observe
its YouTube channel Observe, Inc. has 558 subscribers and 30 videos.
Videos from Observe
The most watched videos on Observe's YouTube channel, Observe, Inc. (558 subscribers). Click a video to play it here.
More on Observe, Inc..
Funding Insights of Observe
Observe has successfully raised a total of $506.78M across 8 strategic funding rounds. The most recent funding activity was a Series B round of $124.78 million completed in May 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $506.78M
- Total Rounds 8
- Last Round Series B — $124.78M
- First Round $35M
(Oct 2020)
- Investors Count 10
All 8 funding rounds of Observe with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2025 | $124.78M | Series B | – | – | – |
| Sep 2024 | $145M | Series B | – | Evolution Equity Partners | |
| Feb 2024 | $145M | Series B | – | Sutter Hill Ventures, Snowflake | |
| Oct 2023 | $50M | Series A | – | Sutter Hill Ventures | – |
| May 2022 | $70M | Debt – Conventional | – | – | |
| Jun 2021 | $7M | Series A | – | – | – |
| Oct 2020 | Debt – Conventional | – | – | ||
| Oct 2020 | $35M | Series A | – | Sutter Hill Ventures |
10 investors in total: 6 institutional and 4 angel.
Investors in Observe
Observe has secured backing from 10 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Snowflake, Capital One and Evolution Equity Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Growth-stage tech companies are funded by this venture capital firm. | evolutionequity.com | New York, United States | ||
Venture capital investing in AI, biotech, and technology sectors, focusing on seed and early stages in Seattle and beyond. | madrona.com | |||
VC firm investing in the US | shv.com | Palo Alto, United States | ||
Tech startups are invested in by Capital One Ventures firm. | capitaloneventures.com | Mclean, United States | ||
Provider of loans, credit cards, and savings services | 1988 | capitalone.com | Mclean, United States | |
Cloud-based big data warehouse for enterprise data management is provided. | 2012 | snowflake.com | Bozeman, United States | |
MD Michael Dell | unknown_3af9d72e1c6e4f27b | |||
FS Frank Slootman | unknown_c4fcd514f4864d95a | |||
SD Scott Dietzen | unknown_c7b6765ac25142589 | |||
MS Mike Speiser | Managing Director at Sutter Hill Ventures, early investor in Snowflake, active angel | unknown_ef1ffee278ea415c8 |
Investor details for Observe
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Observe
50 people are tracked at Observe (18 in leadership, 5 in board & advisors, 27 in team).
| Name | Role | Group |
|---|---|---|
Philip Unterbrunner | Co-Founder & CTO | Leadership |
Jacob Leverich | Co-Founder & CPO | Leadership |
Jonathan Trevor | Co-Founder | Leadership |
Jeremy Burton | CEO | Leadership |
Grant Swanson | Head Of Demand Generation | Leadership |
Kristin Lyles | VP, Marketing | Leadership |
Keith Butler | President & CRO | Leadership |
Shruti Bhat | Chief Marketing Officer | Leadership |
Irina Seals | VP, Sales | Leadership |
Eric Rehm | VP, Finance | Leadership |
Christi Fontenot | EA To The Ceo, Jeremy Burton | Leadership |
Kevin Mockler | Area Vice President- East | Leadership |
Alex Peyman Khoshgebari | Regional Director, Enterprise Sales | Leadership |
Diwakar Prabhakar | VP Presales And Customer Success | Leadership |
Evan Won | Head Of IT | Leadership |
Lauren Amenta | Director, Strategic Accounts | Leadership |
Kevin Leong | VP Product Marketing | Leadership |
Seth Klebe | Regional Director, Enterprise Sales - Southeast | Leadership |
John McMahon | Board Member | Board & advisors |
Mike Speiser | Board Member | Board & advisors |
30 more people are available in the full profile.
Complete people profiles for Observe
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Timeline of Observe
4 dated milestones of Observe across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Observe is founded.
- Funding First funding round of $35.0M.
- Funding Latest funding round, Series B, of $124.8M.
- Exit Acquired by Snowflake.
Competitors of Observe
Observe has 3 listed competitors in our database, 3 of them funded. They include New Relic, Grafana and Chronosphere.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| newrelic.com | 2008 | San Francisco, United States | $196.44M | 1,683 | Enterprise observability solutions are delivered via cloud and AI platforms. | |
| grafana.com | 2014 | New York, United States | $540.83M | Cloud-based dashboards for data visualization and analysis are developed. | ||
| chronosphere.io | 2019 | Issaquah, United States | $369.4M | 230 | Cloud-native observability platform for enterprise infrastructure monitoring is provided. |
Detailed competitors of Observe
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Verified entity values are shown only after access is granted.
Web traffic of Observe
The website of Observe (observeinc.com) receives about 100.3K visits a month.
- Monthly visits100.3K
▲ 40.1% vs previous month
Websites whose visitors overlap most with Observe. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| gitlab.com | 100% | 15.5M | #2,714 | View details | |
apmdigest.com | apmdigest.com | 86% | #1,699,531 | – | |
| linkedin.com | 64% | 1.9B | #18 | View details | |
| github.com | 63% | 542.6M | #65 | View details | |
| google.com | 62% | 85.8B | #1 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 14 similar websites and full traffic analytics for Observe
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 14 similar websites
- Audience overlap
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- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in IT Services & Operations
3 companies that operate in the same segment as Observe (IT Services & Operations) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud orchestration solutions are provided for multi-cloud and device applications. | 1998 | Palo Alto, California, United States | USD 595.83 M | USD 812.05 M | 8,861 | |
A cloud-based platform for incident management software is provided. | 2009 | San Francisco, California, United States | USD 173.6 M | USD 492.55 M | 4,473 | |
Unified IT management is delivered through a cloud-based platform. | 2004 | Santa Clara, California, United States | USD 83.7 M | USD 13.28 B | 26,290 |
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Related news about Observe
Complete news archive for Observe
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Frequently Asked Questions about Observe
Observe was founded in 2017 and raised its 1st funding round 3 years after it was founded.
Observe is headquartered in San Mateo, United States. It is registered at San Mateo, California, United States.
Jeremy Burton is the CEO of Observe, as recorded in our data.
Observe is a funded company, having raised a total of $506.78M across 8 funding rounds to date.
A modern observability platform is offered by Observe, built on a streaming data lake for faster search and correlation at lower costs. Solutions are engineered for scale, focusing on logs, metrics, and traces structured with semantic relationships. Sectors served include technology and AI applications, with tools like O11y Knowledge Graph and O11y AI for efficient troubleshooting. Cost-effective storage and real-time data ingestion are enabled through open data lake architecture.
Observe's top competitors include New Relic, Grafana and Chronosphere.
Observe offers Log Management, Application Performance Monitoring, Infrastructure Monitoring, and LLM Observability.
Observe has 10 investors. Key investors include Snowflake, Capital One, Evolution Equity Partners, Madrona, and Sutter Hill Ventures.
Observe operates through Observe, Inc..
Yes. Observe was acquired by Snowflake in January 2026.
The website of Observe receives about 100 thousand visits a month.