About Old School
Old School is a Consumer company based in Hyderabad (India) founded in 2017 by Smita Vallurupalli. Online brand offering a range of organic skincare products. It operates in the Consumer and Healthcare sectors. Old School has raised $884.73 thousand across 3 funding rounds from investors including Vallurupalli Lakshmi, Yarlagadda Supriya and Raja Kalyan Dutt Y. Old School was last valued at $12.12 million in January 2023. Its website oldschoolrituals.in draws about 38 thousand monthly visits. Its Indian entity Old School Inspirations Private Limited reported revenue of ₹2.62 Cr. Old School offers products and services including Kumkumadi Saffron Essentials Face Elixir, The Almond, Olive & Coco Priming BB Cream, Arrack of Mango & Lemon Sugar Exfoliating Jelly, Artisan Coffee & Raw Sugar Polishing Scrub, and Hand-Picked 63-Herb Hair Elixir. Its focus areas include Retail, Beauty Tech, Ecommerce and Multi Category. Its competitors include Mamaearth, WOW Skin Science and Juicy Chemistry; 3 of its 3 listed competitors have raised funding.
Company details
Old School was founded in 2017 in Hyderabad, India, and operates as an online brand in the organic skincare sector. A variety of products, including cleansers, scrubs, face masks, moisturizers, toners, eye masks, and oils, is offered for hair, skin, and body care. All items are reported as handcrafted, eco-friendly, paraben-free, and cruelty-free. The company is managed by a founder and a managing director.
- Headquarters Hyderabad, India
- Founders Smita Vallurupalli
- Stage Minicorn
- SectorsConsumerHealthcare
- Email••••••••
- Phone•••• ••••
- Website oldschoolrituals.in
- Social LinkedIn X Facebook
- Legal Name Old School Inspirations Private Limited
- Date of Incorporation 19 Apr, 2019
- Jurisdiction Hyderabad, Telangana, India
- Annual Revenue₹2.62 Cr
FY 2024 · +138% YoY
- Net Loss-₹4.21 Cr
FY 2024 · -160% margin
- EBITDA-₹3.46 Cr
FY 2024 · -132% margin
- Total Equity Funding$884.73K (USD)
in 3 rounds
- Latest Funding Round$143.67K (USD), Angel Round
Jul 2024
Associated legal entities of Old School
Old School operates through Old School Inspirations Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Old School Inspirations Private Limited CIN U52609TG2019PTC132134 | Active | 19 Apr 2019 | Hyderabad, Telangana | ₹2.6 Cr | 39 | 2 | View details |
Products & Services of Old School
Old School offers a comprehensive portfolio of products and services, including Kumkumadi Saffron Essentials Face Elixir, The Almond, Olive & Coco Priming BB Cream, Arrack of Mango & Lemon Sugar Exfoliating Jelly, Artisan Coffee & Raw Sugar Polishing Scrub, and Hand-Picked 63-Herb Hair Elixir.
Natural elixir for skin brightening and nourishment.
Priming cream for hydration and skin protection.
Exfoliating jelly for gentle skin renewal.
Body scrub for polishing and exfoliating skin.
Hair elixir to reduce fall and promote health.
Funding Insights of Old School
Old School has successfully raised a total of $884.73K across 3 strategic funding rounds. The most recent funding activity was a Angel Round of $143.67 thousand completed in July 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $884,725
- Total Rounds 3
- Last Round Angel Round — $143,671
- First Round $93,352
(May 2020)
- Investors Count 4
All 3 funding rounds of Old School with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2024 | $143,671 | Angel Round | – | – | |
| Jan 2023 | $647,702 | Angel Round | $12.12M | – | – |
| May 2020 | $93,352 | Angel Round | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Jan 2023 | $12.12M | •••••••• |
Last known valuation $12.12M (Jan 2023). 4 investors in total: 0 institutional and 4 angel.
Investors in Old School
Old School has secured backing from 4 investors, including angel investors. Prominent investors backing the company include Vallurupalli Lakshmi, Yarlagadda Supriya and Raja Kalyan Dutt Y.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
VL Vallurupalli Lakshmi | unknown_1fb26ca4c6d84e44a | |||
YS Yarlagadda Supriya | unknown_9c76f89f98254f7e8 | |||
RK Raja Kalyan Dutt Y | unknown_4a55db0169db49279 | |||
DN Divya Nallamothu | Angel investor focusing on early-stage Indian startups in tech and consumer sectors. | unknown_d3366b6419e746ec8 |
Investor details for Old School
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Old School Inspirations Private Limited (Old School)
Old School Inspirations Private Limited is the primary company behind Old School. The board of Old School Inspirations Private Limited currently have 2 directors; the longest-serving is Smita Vallurupalli, appointed in 2019.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Smita Vallurupalli DIN 02226462 | Director | 19 Apr 2019 | 7 yrs 6 mo | Old School Inspirations Private Limited |
| Shashanka Kancharla DIN 00425842 | Director | 19 Apr 2019 | 7 yrs 6 mo | Old School Inspirations Private Limited |
People of Old School
2 people are tracked at Old School (2 in leadership).
| Name | Role | Group |
|---|---|---|
| Founder | Leadership | |
Shashank Kancharla | Managing Director | Leadership |
Complete people profiles for Old School
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Old School
Figures of Old School Inspirations Private Limited, the primary company behind Old School, for FY 2024. Revenue was ₹2.62 Cr (+138% year on year). Net loss was -₹4.21 Cr (-160% margin). EBITDA was -₹3.46 Cr (-132% margin). Revenue has grown at a compounded annual rate of +96% over three years.
- ₹2.62 CrRevenue · FY 2024 · +138% YoY
- -₹4.21 CrNet loss · -160% margin
- -₹3.46 CrEBITDA · -132% margin
- ₹65.7 LakhPaid-up capital
- 39Employees (provident fund records)
- +96%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Old School Inspirations Private Limited are on its company page.
Detailed financial statements for Old School
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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- Downloads
Verified entity values are shown only after access is granted.
Timeline of Old School
4 dated milestones of Old School across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Old School is founded.
- Funding First funding round of $93K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Angel Round, of $144K.
Competitors of Old School
Old School has 3 listed competitors in our database, 3 of them funded. They include Mamaearth, WOW Skin Science and Juicy Chemistry.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mamaearth.in | 2016 | Gurugram, India | $89.36M | 1,900 | Online brand offering multi-category natural skin care and makeup products | |
| buywow.in | 2014 | Bengaluru, India | $98M | 100 | Organic beauty products are offered by an internet-first brand. | |
| juicychemistry.com | 2014 | Coimbatore, India | $7.56M | 52 | Natural skin and hair care products are sold online. |
Detailed competitors of Old School
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Old School
The website of Old School (oldschoolrituals.in) receives about 37.5K visits a month.
- Monthly visits37.5K
▼ 40.8% vs previous month
Websites whose visitors overlap most with Old School. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| palmonas.com | 100% | 5.3M | #15,411 | View details | |
thebarebar.in | thebarebar.in | 80% | #439,561 | – | |
makoba.com | makoba.com | 79% | #178,077 | – | |
| soapytwist.com | 77% | 34.9K | #725,001 | View details | |
| bluenectar.co.in | 72% | 79.6K | #484,817 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Old School
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Old School (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | |||
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 60.63 M |
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Frequently Asked Questions about Old School
Old School was founded in 2017 and raised its 1st funding round 3 years after it was founded.
Old School is headquartered in Hyderabad, India. It is registered at Hyderabad, Telangana, India.
Old School is a funded company, having raised a total of $884.73K across 3 funding rounds to date. The company's 1st funding round was a Angel Round of $93.35K, raised on May 2020.
The primary company behind Old School, Old School Inspirations Private Limited, reported revenue of ₹2.62 Cr for FY 2024, up 138% year on year.
Old School was founded in 2017 in Hyderabad, India, and operates as an online brand in the organic skincare sector. A variety of products, including cleansers, scrubs, face masks, moisturizers, toners, eye masks, and oils, is offered for hair, skin, and body care. All items are reported as handcrafted, eco-friendly, paraben-free, and cruelty-free. The company is managed by a founder and a managing director.
Old School's top competitors include Mamaearth, WOW Skin Science and Juicy Chemistry.
Old School offers Kumkumadi Saffron Essentials Face Elixir, The Almond, Olive & Coco Priming BB Cream, Arrack of Mango & Lemon Sugar Exfoliating Jelly, Artisan Coffee & Raw Sugar Polishing Scrub, and Hand-Picked 63-Herb Hair Elixir.
Old School has 4 investors. Key investors include Vallurupalli Lakshmi, Yarlagadda Supriya, Raja Kalyan Dutt Y, and Divya Nallamothu.
The valuation of Old School is $12.12M as of Jan 2023.
Old School operates through Old School Inspirations Private Limited.
The legal entities of Old School currently have 2 directors, including Smita Vallurupalli, Shashanka Kancharla.