About OMGTea
OMGTea is a Consumer company based in Hove (United Kingdom) founded in 2014 by Katherine Swift, and was acquired by Aiya America in February 2024. It operates as an organic matcha tea and accessories are supplied by OMGTea. Its chief executive is Katherine Swift. OMGTea offers products and services including Organic Matcha Tea, Matcha Accessories, and Subscription Packages. Its focus areas include Food and Agriculture, Food & Beverage Products, Beverages and Coffees & Teas. Its legal entity is OMG TEA LIMITED. Its competitors include Hip Pop, L.A Brewery, Charbrew, TEA+ and HotTea Mama and 1 more; 4 of its 6 listed competitors have raised funding.
Company details
OMGTea was founded in 2014 in Hove, United Kingdom, as a provider of organic matcha tea products. Premium-grade matcha and related accessories are offered to consumers interested in matcha preparation. Investments have been received from AIYA, supporting operations in the specialty tea sector. The company maintains a focus on product distribution through its online domain, omgteas.co.uk, serving the UK market.
- Headquarters Hove, United Kingdom
- Founders Katherine Swift
- Stage Acquired
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website omgteas.co.uk
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Aiya America (Feb 2024)
- Legal Name Omg Tea Limited
- Date of Incorporation 03 Oct, 2014
- Jurisdiction HOVE, ENGLAND
- Investors
- Acquired byAiya America
(Feb 2024)
Products & Services of OMGTea
OMGTea offers a comprehensive portfolio of products and services, including Organic Matcha Tea, Matcha Accessories, and Subscription Packages.
High-quality tea sourced from Japan for daily consumption.
Essential items like whisks and frothers for tea preparation.
Regular delivery of matcha tea with discounts for subscribers.
Apps and channels of OMGTea
its YouTube channel OMGTea has 42 subscribers and 21 videos.
Videos from OMGTea
The most watched videos on OMGTea's YouTube channel, OMGTea (42 subscribers). Click a video to play it here.
More on OMGTea.
Investors in OMGTea
OMGTea has secured backing from 1 investor. Prominent investors backing the company include Aiya America.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Operates a direct-to-consumer brand specializing in high-quality teas. | 1888 | aiya-america.com | Torrance, United States |
Investor details for OMGTea
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People of OMGTea
1 people are tracked at OMGTea (1 in leadership).
| Name | Role | Group |
|---|---|---|
Katherine Swift | Founder & CEO | Leadership |
Complete people profiles for OMGTea
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Timeline of OMGTea
2 dated milestones of OMGTea across 10 years, from founding to its latest funding, stage changes and deals.
- Founded OMGTea is founded.
- Exit Acquired by Aiya America.
Competitors of OMGTea
OMGTea has 6 listed competitors in our database, 4 of them funded. They include Hip Pop, L.A Brewery, Charbrew, TEA+ and HotTea Mama, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| drinkhippop.com | 2017 | Altrincham, United Kingdom | $15,927 | 15 | Manufacturer of naturally refreshing, gut-friendly soft drinks with real fruit and live cultures | |
| labrewery.co.uk | 2015 | Rendlesham, United Kingdom | $9.38M | 12 | Internet first brand offering non-alcoholic tea-based drinks | |
| charbrew.com | 2009 | Manchester, United Kingdom | $269,857 | – | Herbal tea manufacturer | |
| teaplusdrinks.com | 2014 | Harrogate, United Kingdom | – | 8 | Vitamin-infused teas in various flavors are offered online by TEA+. | |
| hotteamama.com | 2017 | United Kingdom | $122,412 | – | Internet-first tea brand is operated from the United Kingdom. | |
| jingtea.com | 2004 | London, United Kingdom | – | – | Operates an online retail platform specializing in tea, teaware, and tea sets. |
Detailed competitors of OMGTea
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Web traffic of OMGTea
The website of OMGTea (omgteas.co.uk) receives about 6.3K visits a month.
- Monthly visits6.3K
▼ 26.8% vs previous month
Websites whose visitors overlap most with OMGTea. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
nyrahbeauty.com | nyrahbeauty.com | 100% | – | #5,032,432 | – |
 mackeene.myshopify.com | mackeene.myshopify.com | 99% | – | – | – |
islasilver.com | islasilver.com | 92% | – | #1,994,231 | – |
| blackandbeech.com | 89% | 56K | #559,149 | View details | |
moicha.com | moicha.com | 89% | – | #1,717,137 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for OMGTea
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- 7 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Food & Beverage Products & Processing
10 companies that operate in the same segment as OMGTea (Food & Beverage Products & Processing), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 228.42 M | USD 99.78 M | 3,464 | |
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Meat and seafood products are delivered via an online platform. | 2015 | Bengaluru, Karnataka, India | USD 564.84 M | USD 97.26 M | 2,828 | |
Dry snacks and coffee are manufactured and distributed. | 2015 | Chennai, Tamil Nadu, India | USD 16.52 M | USD 208 K | 29 | |
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | – | USD 93.92 B | 319,000 | |
Multi-category organic dairy products are offered online. | 2010 | Tiptur, Karnataka, India | USD 58.15 M | USD 23.34 M | 810 | |
Packaged food products are offered through an online platform. | 2019 | Mumbai, Maharashtra, India | USD 37.6 M | USD 4.41 M | 168 | |
Multi-category food and beverage products are produced and distributed globally. | 1866 | Vevey, Vaud, Switzerland | – | USD 2.36 B | 16,250 |
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Frequently Asked Questions about OMGTea
OMGTea was founded in 2014.
OMGTea is headquartered in Hove, United Kingdom. It is registered at Hove, East Sussex, United Kingdom.
Katherine Swift is the current CEO of OMGTea. They have also founded this company.
OMGTea was founded in 2014 in Hove, United Kingdom, as a provider of organic matcha tea products. Premium-grade matcha and related accessories are offered to consumers interested in matcha preparation. Investments have been received from AIYA, supporting operations in the specialty tea sector. The company maintains a focus on product distribution through its online domain, omgteas.co.uk, serving the UK market.
OMGTea's top competitors include Hip Pop, TEA+ and L.A Brewery.
OMGTea offers Organic Matcha Tea, Matcha Accessories, and Subscription Packages.
OMGTea has 1 investor. Key investors include Aiya America.
OMGTea operates through Omg Tea Limited.
Yes. OMGTea was acquired by Aiya America in February 2024.