About OMGTea
OMGTea is a company based in Hove (United Kingdom) founded in 2014 by Katherine Swift was acquired by Aiya America in February 2024.. OMGTea offers products and services including Organic Matcha Tea, Matcha Accessories, and Subscription Packages. OMGTea operates in a competitive market with competitors including Hip Pop, L.A Brewery, Charbrew, TEA+ and HotTea Mama, among others.
- Headquarter Hove, United Kingdom
- Founders Katherine Swift
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Sectors
Consumer
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Email
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Phone
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Website
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Social
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- Legal Name Omg Tea Limited
- Date of Incorporation 03 Oct, 2014
- Jurisdiction HOVE, ENGLAND
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
- Investors
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Employee Count
Employee Count
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Acquired by
Aiya America
(Feb 07, 2024)
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Products & Services of OMGTea
OMGTea offers a comprehensive portfolio of products and services, including Organic Matcha Tea, Matcha Accessories, and Subscription Packages. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
High-quality tea sourced from Japan for daily consumption.
Essential items like whisks and frothers for tea preparation.
Regular delivery of matcha tea with discounts for subscribers.
Funding Insights of OMGTea
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in OMGTea
OMGTea has secured backing from 1 investor. Prominent investors backing the company include Aiya America. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Operates a direct-to-consumer brand specializing in high-quality teas.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by OMGTea
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - OMGTea
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Omgtea Comparisons
Competitors of OMGTea
OMGTea operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Hip Pop, L.A Brewery, Charbrew, TEA+ and HotTea Mama, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Manufacturer of naturally refreshing, gut-friendly soft drinks with real fruit and live cultures
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| domain | founded_year | HQ Location |
Internet first brand offering non-alcoholic tea-based drinks
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| domain | founded_year | HQ Location |
Herbal tea manufacturer
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| domain | founded_year | HQ Location |
Vitamin-infused teas in various flavors are offered online by TEA+.
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| domain | founded_year | HQ Location |
Internet-first tea brand is operated from the United Kingdom.
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| domain | founded_year | HQ Location |
Operates an online retail platform specializing in tea, teaware, and tea sets.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about OMGTea
When was OMGTea founded?
OMGTea was founded in 2014.
Where is OMGTea located?
OMGTea is headquartered in Hove, United Kingdom. It is registered at Hove, East Sussex, United Kingdom.
Who is the current CEO of OMGTea?
Katherine Swift is the current CEO of OMGTea. They have also founded this company.
What does OMGTea do?
OMGTea was founded in 2014 in Hove, United Kingdom, as a provider of organic matcha tea products. Premium-grade matcha and related accessories are offered to consumers interested in matcha preparation. Investments have been received from AIYA, supporting operations in the specialty tea sector. The company maintains a focus on product distribution through its online domain, omgteas.co.uk, serving the UK market.
Who are the top competitors of OMGTea?
OMGTea's top competitors include Hip Pop, TEA+ and L.A Brewery.
What products or services does OMGTea offer?
OMGTea offers Organic Matcha Tea, Matcha Accessories, and Subscription Packages.
Who are OMGTea's investors?
OMGTea has 1 investor. Key investors include Aiya America.