About OmniRetail
OmniRetail is a company based in Lagos (Nigeria) founded in 2019 by Deepankar Rustagi.. OmniRetail has raised $20 million across 2 funding rounds from investors including Norfund, FMN and Timon Capital. OmniRetail has completed 1 acquisition, including Traction Apps. OmniRetail offers products and services including Omnibiz, Mplify, and Omnipay. OmniRetail operates in a competitive market with competitors including SupplyPike, Anchanto, Printful, REEF and Dematic, among others.
- Headquarter Lagos, Nigeria
- Founders Deepankar Rustagi
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Sectors
Retail
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Omniretail Inc
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$20 M (USD)
in 2 rounds
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Latest Funding Round
$20 M (USD), Series A
Apr 28, 2025
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Investors
Norfund
& 6 more
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Employee Count
Employee Count
- Investments & Acquisitions
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Products & Services of OmniRetail
OmniRetail offers a comprehensive portfolio of products and services, including Omnibiz, Mplify, and Omnipay. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for sales and stock visibility for manufacturers.
System for distributors to manage sales cycles and networks.
Service for streamlining payments and providing working capital.
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Funding Insights of OmniRetail
OmniRetail has successfully raised a total of $20M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $20 million completed in April 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series A — $20.0M
- First Round First Round
- Investors Count 7
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2025 | Amount | Series A - OmniRetail | Valuation | Norfund , Timon Capital | |
| Apr, 2024 | Amount | Series A - OmniRetail | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in OmniRetail
OmniRetail has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Norfund, FMN and Timon Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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It invests in developing countries to create jobs and improve lives
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Founded Year | Domain | Location | |
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Investments in seed-stage startups are made by Timon Capital.
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Founded Year | Domain | Location | |
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Venture capital investments in African companies addressing innovation and infrastructure needs.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by OmniRetail
OmniRetail has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Traction Apps. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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E-commerce solutions for businesses are provided by Traction Apps.
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2018 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - OmniRetail
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Omniretail Comparisons
Competitors of OmniRetail
OmniRetail operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as SupplyPike, Anchanto, Printful, REEF and Dematic, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
SaaS-based supply chain management software solutions are provided.
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| domain | founded_year | HQ Location |
SaaS solutions for e-commerce and logistics operations are delivered.
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| domain | founded_year | HQ Location |
On-demand custom printing and fulfillment services are provided for e-commerce.
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| domain | founded_year | HQ Location |
REEF is focused on connecting goods and services to local neighborhoods through digital solutions.
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| domain | founded_year | HQ Location |
Cloud-based warehouse management and automation systems are provided.
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| domain | founded_year | HQ Location |
Online platform offering wholesale and business-focused e-commerce solutions
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Omniretail
Frequently Asked Questions about OmniRetail
When was OmniRetail founded?
OmniRetail was founded in 2019 and raised its 1st funding round 5 years after it was founded.
Where is OmniRetail located?
OmniRetail is headquartered in Lagos, Nigeria. It is registered at Lagos, Lagos State, Nigeria.
Who is the current CEO of OmniRetail?
Deepankar Rustagi is the current CEO of OmniRetail. They have also founded this company.
Is OmniRetail a funded company?
OmniRetail is a funded company, having raised a total of $20M across 2 funding rounds to date.
What does OmniRetail do?
OmniRetail was established in 2019 in Lagos, Nigeria, within the retail technology sector. Supply chains are digitized through a platform that covers operations from distributors to retailers. Services encompass finance management, warehousing logistics, distribution processes, and sales automation tools. These solutions are tailored for African markets, supporting efficiency in retail and brand ecosystems.
Who are the top competitors of OmniRetail?
OmniRetail's top competitors include Prozo, Takeoff and SupplyPike.
What products or services does OmniRetail offer?
OmniRetail offers Omnibiz, Mplify, and Omnipay.
How many acquisitions has OmniRetail made?
OmniRetail has made 1 acquisition, including Traction Apps.
Who are OmniRetail's investors?
OmniRetail has 7 investors. Key investors include Norfund, FMN, Timon Capital, Ventures Platform, and Aruwa Capital Management.