About REEF
REEF is a company based in Miami (United States) founded in 2013 by Ari Ojalvo and Aziz Ihsanoglu. It operates as a Two-Sided Marketplace, and Aggregator Model. REEF has raised $766.48 million across 2 funding rounds from investors including SoftBank, UBS and Oaktree Capital Management. REEF has completed 3 acquisitions, including 2ndKitchen, WithBond and iKcon. REEF offers products and services including REEF Proximity Network and Ulysses. REEF operates in a competitive market with competitors including Toast, Olo, Zenput, Lunchbox and Tillster, among others.
- Headquarter Miami, United States
- Founders Ari Ojalvo, Aziz Ihsanoglu
- Stage Unicorn
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Sectors
Real Estate & ConstructionConsumer Technology Transportation, Automotive & Logistics
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Email
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Phone
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Website
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Social
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- Legal Name Reef Technology Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$766.48 M (USD)
in 2 rounds
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Latest Funding Round
$766.48 M (USD), Series D
Nov 02, 2020
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Investors
SoftBank
& 4 more
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Employee Count
Employee Count
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Investments & Acquisitions
2ndKitchen
& 2 more
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Products & Services of REEF
REEF offers a comprehensive portfolio of products and services, including REEF Proximity Network and Ulysses. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Network connecting goods and services to local consumers.
Platform linking brands to consumers via proximity network.
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Software Development Team
18 people
Operations Team
18 people
Senior Team
11 people
Leadership Team
10 people
Finance and Accounting
9 people
Sales and Marketing
2 people
Data Analysis and Operations Team
2 people
General Team
2 people
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Funding Insights of REEF
REEF has successfully raised a total of $766.48M across 2 strategic funding rounds. The most recent funding activity was a Series D round of $766.48 million completed in November 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series D — $766.5M
- First Round First Round
- Investors Count 5
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov, 2020 | Amount | Series D - REEF | Valuation | SoftBank , Mubadala | |
| Jun, 2018 | Amount | Series C - REEF | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in REEF
REEF has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include SoftBank, UBS and Oaktree Capital Management. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Real estate fund, infrastructure fund, and private equity firm focused on multiple sectors
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Founded Year | Domain | Location | |
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Venture capital firm
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Founded Year | Domain | Location | |
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Mobile telecommunications, internet, and energy services are provided globally.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by REEF
REEF has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include 2ndKitchen, WithBond and iKcon. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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AI-enabled last-mile delivery services for e-commerce are provided.
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2019 | ||||
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Kitchen equipment is manufactured by iKcon in Dubai since 2019.
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2019 | ||||
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Kitchenless food businesses are enabled to serve via online platform.
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2018 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - REEF
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Reef Comparisons
Competitors of REEF
REEF operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Toast, Olo, Zenput, Lunchbox and Tillster, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Restaurant operations are managed via a cloud-based platform.
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| domain | founded_year | HQ Location |
Olo is recognized as a restaurant technology platform provider.
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| domain | founded_year | HQ Location |
Zenput is utilized as an operations execution platform for multi-unit operators.
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| domain | founded_year | HQ Location |
Online ordering solutions are provided for restaurants.
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| domain | founded_year | HQ Location |
SaaS solutions for restaurant online ordering and analytics are offered.
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| domain | founded_year | HQ Location |
Provider of cloud-based POS software solutions for businesses and service providers
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Reef
Frequently Asked Questions about REEF
When was REEF founded?
REEF was founded in 2013 and raised its 1st funding round 5 years after it was founded.
Where is REEF located?
REEF is headquartered in Miami, United States. It is registered at Miami, Florida, United States.
Who is the current CEO of REEF?
Ari Ojalvo is the current CEO of REEF. They have also founded this company.
Is REEF a funded company?
REEF is a funded company, having raised a total of $766.48M across 2 funding rounds to date.
What does REEF do?
REEF is engaged in creating digital ecosystems that connect goods, services, and experiences to consumers in local neighborhoods. The company operates through a Proximity Network that transforms spaces into multi-purpose places, enabling brands to reach audiences effectively. Solutions like Ulysses facilitate partnerships with property owners, content creators, and operators to enhance access and revenue potential. REEF serves various sectors by bridging digital demand and physical access, fostering community engagement and efficiency worldwide.
What products or services does REEF offer?
REEF offers REEF Proximity Network and Ulysses.
How many acquisitions has REEF made?
REEF has made 3 acquisitions, including 2ndKitchen, WithBond, and iKcon.
Who are REEF's investors?
REEF has 5 investors. Key investors include SoftBank, UBS, Oaktree Capital Management, Mubadala, and Target Global.
What is REEF's valuation?
The valuation of REEF is $1B as of Jun 2018.
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