About REEF
REEF is a company based in Miami (United States) founded in 2013 by Ari Ojalvo and Aziz Ihsanoglu. It operates as a Two-Sided Marketplace and Aggregator Model. REEF has raised $766.48 million across 2 funding rounds from investors including SoftBank, UBS and Oaktree Capital Management. REEF has completed 4 acquisitions, including 2ndKitchen, KAIKAKU and WithBond. REEF offers products and services including REEF Proximity Network and Ulysses. REEF operates in a competitive market with competitors including Toast, Olo, Zenput, Lunchbox and Tillster, among others.
- Headquarter Miami, United States
- Founders Ari Ojalvo, Aziz Ihsanoglu
- Stage Unicorn
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Sectors
Real Estate & ConstructionConsumer Technology Transportation, Automotive & Logistics
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Email
Locked
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Phone
Locked
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Website
Locked
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Social
Locked
- Legal Name Reef Technology Inc.
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$766.48 M (USD)
in 2 rounds
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Latest Funding Round
$766.48 M (USD), Series D
Nov 02, 2020
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Investors
SoftBank
& 4 more
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Employee Count
Not available
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Investments & Acquisitions
2ndKitchen
& 3 more
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Products & Services of REEF
REEF offers a comprehensive portfolio of products and services, including REEF Proximity Network and Ulysses.
Network connecting goods and services to local consumers.
Platform linking brands to consumers via proximity network.
People of REEF
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Software Development Team
18 people
Operations Team
18 people
Senior Team
11 people
Leadership Team
10 people
Finance and Accounting
9 people
Sales and Marketing
2 people
Data Analysis and Operations Team
2 people
General Team
2 people
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Funding Insights of REEF
REEF has successfully raised a total of $766.48M across 2 strategic funding rounds. The most recent funding activity was a Series D round of $766.48 million completed in November 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in REEF
REEF has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include SoftBank, UBS and Oaktree Capital Management.
| Investor | Description | Founded Year | Domain | Location |
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Real estate fund, infrastructure fund, and private equity firm focused on multiple sectors
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Venture capital firm
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Mobile telecommunications, internet, and energy services are provided globally.
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Locked | Locked | Locked |
Investor details for REEF
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Investments & Acquisitions by REEF
REEF has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include 2ndKitchen, KAIKAKU and WithBond.
Investment portfolio details for REEF
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
- Portfolio identities
- Transaction dates
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- Investment values
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| Company Name | Description | Domain | Location | Founded Year | Amount |
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Developer of robotics and AI technology for automating food service in restaurants
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Locked | Locked | 2023 | Locked | |
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AI-enabled last-mile delivery services for e-commerce are provided.
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Locked | Locked | 2019 | Locked | |
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Kitchen equipment is manufactured by iKcon in Dubai since 2019.
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Locked | Locked | 2019 | Locked |
Complete acquisition details for REEF
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Financial Statements - REEF
Detailed financials for REEF
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Reef Comparisons
Peer comparison for REEF
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Competitors of REEF
REEF operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Toast, Olo, Zenput, Lunchbox and Tillster, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Restaurant operations are managed via a cloud-based platform.
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Olo is recognized as a restaurant technology platform provider.
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| Locked | Locked | Locked |
Zenput is utilized as an operations execution platform for multi-unit operators.
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| Locked | Locked | Locked |
Online ordering solutions are provided for restaurants.
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SaaS solutions for restaurant online ordering and analytics are offered.
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Provider of cloud-based POS software solutions for businesses and service providers
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Detailed competitors of REEF
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Latest news on Reef
Complete news archive for REEF
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Frequently Asked Questions about REEF
REEF was founded in 2013 and raised its 1st funding round 5 years after it was founded.
REEF is headquartered in Miami, United States. It is registered at Miami, Florida, United States.
Ari Ojalvo is the current CEO of REEF. They have also founded this company.
REEF is a funded company, having raised a total of $766.48M across 2 funding rounds to date.
REEF is engaged in creating digital ecosystems that connect goods, services, and experiences to consumers in local neighborhoods. The company operates through a Proximity Network that transforms spaces into multi-purpose places, enabling brands to reach audiences effectively. Solutions like Ulysses facilitate partnerships with property owners, content creators, and operators to enhance access and revenue potential. REEF serves various sectors by bridging digital demand and physical access, fostering community engagement and efficiency worldwide.
REEF offers REEF Proximity Network and Ulysses.
REEF has made 4 acquisitions, including 2ndKitchen, KAIKAKU, and WithBond.
REEF has 5 investors. Key investors include SoftBank, UBS, Oaktree Capital Management, Mubadala, and Target Global.
The valuation of REEF is $1B as of Jun 2018.