About REEF
REEF is a Real Estate & Construction company based in Miami (United States) founded in 2013 by Ari Ojalvo, Aziz Ihsanoglu, and Philippe Saint-Just. REEF is focused on connecting goods and services to local neighborhoods through digital solutions. It operates on a Two-Sided Marketplace and Aggregator Model model in Real Estate & Construction, Consumer, and Technology sectors. REEF has raised $768.38 million across 2 funding rounds from investors including SoftBank, UBS and Oaktree Capital Management. The company has 975 employees. REEF has completed 4 acquisitions, including 2ndKitchen, KAIKAKU and WithBond. REEF was last valued at $1 billion in December 2020. Its chief executive, as recorded, is Ari Ojalvo. REEF offers products and services including REEF Proximity Network and Ulysses. Its focus areas include Digital Platforms and Marketplace Solutions. Its legal entity is REEF Technology Inc. Its competitors include Toast, Olo and Zenput; 3 of its 3 listed competitors have raised funding.
Company details
REEF is engaged in creating digital ecosystems that connect goods, services, and experiences to consumers in local neighborhoods. The company operates through a Proximity Network that transforms spaces into multi-purpose places, enabling brands to reach audiences effectively. Solutions like Ulysses facilitate partnerships with property owners, content creators, and operators to enhance access and revenue potential. REEF serves various sectors by bridging digital demand and physical access, fostering community engagement and efficiency worldwide.
- Headquarters Miami, United States
- Employees 975
- Founders Ari Ojalvo, Aziz Ihsanoglu, Philippe Saint-Just
- Stage Unicorn
- SectorsReal Estate & ConstructionConsumer Technology Transportation, Automotive & Logistics
- Email••••••••
- Website reeftechnology.com
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Reef Technology Inc.
- Total Equity Funding$768.38M (USD)
in 2 rounds
- Latest Funding Round$766.48M (USD), Series D
Nov 2020
- InvestorsSoftBank
& 12 more
- Employee Count975
- Investments & Acquisitions2ndKitchen
& 3 more
Products & Services of REEF
REEF offers a comprehensive portfolio of products and services, including REEF Proximity Network and Ulysses.
Network connecting goods and services to local consumers.
Platform linking brands to consumers via proximity network.
Apps and channels of REEF
its YouTube channel REEF Technology has 877 subscribers and 27 videos.
Videos from REEF
The most watched videos on REEF's YouTube channel, REEF Technology (877 subscribers). Click a video to play it here.
More on REEF Technology.
Funding Insights of REEF
REEF has successfully raised a total of $768.38M across 2 strategic funding rounds. The most recent funding activity was a Series D round of $766.48 million completed in November 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $768.38M
- Total Rounds 2
- Last Round Series D — $766.48M
- Investors Count 13
All 2 funding rounds of REEF with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Valuation | Stage |
|---|---|---|
| Jun 2018 | $1B | •••••••• |
Last known valuation $1B (Dec 2020). 13 investors in total: 13 institutional.
Investors in REEF
REEF has secured backing from 13 investors, including institutional and venture fund investors. Prominent investors backing the company include SoftBank, UBS and Oaktree Capital Management.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Real estate fund, infrastructure fund, and private equity firm focused on multiple sectors | 1995 | oaktreecapital.com | Los Angeles, United States | |
Venture capital firm | targetglobal.vc | London, United Kingdom | ||
A venture capital firm focused on early-stage CPG brands. | ldrventures.com | Los Angeles, United States | ||
Investments are directed by Bloom8 toward food tech sectors. | bloom8.vc | New York, United States | ||
Tech startups are funded by Vis Capital's venture capital operations. | viscapital.com | Milan, Italy | ||
Early-stage tech startups are invested in across US and Canada. | mathventurepartners.com | Chicago, United States | ||
Venture capital is invested in multiple sectors by the firm. | ranciliocubesicaf.com | Milan, Italy | ||
Venture capital investments in technology and startups. | 2016 | visionfund.com | London, United Kingdom | |
Mubadala Capital is engaged in investment management services. | mubadalacapital.ae | |||
| founderpartners.vc |
Investor details for REEF
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
People of REEF
90 people are tracked at REEF (36 in leadership, 54 in team); the tracked headcount is 975.
| Name | Role | Group |
|---|---|---|
Ari Ojalvo | Co-Founder & CEO | Leadership |
Aziz Ihsanoglu | Co-Founder | Leadership |
Philippe Saint-Just | Founder | Leadership |
Emmanuel Amram | Head Of Corporate Development | Leadership |
Srinivas Pulakanam | VP, Platform & Data Engineering | Leadership |
Ramez Shehadi | President & Chief Growth Officer | Leadership |
Ari Stern | Senior Director Of Kitchens | Leadership |
Briana Garodel | Regional Director Of Operations | Leadership |
Randy Pursley | Director Of Maintenance | Leadership |
Jose Ramirez | Head Of Operations | Leadership |
Leanne B. | Director, Brand Success - Enterprise Brands | Leadership |
Aslı Nebioglu Aslandogan | Director Of Corporate Accounting | Leadership |
Bryan Neubauer | Director Of Food Safety And Quality Assurance, Executive Chef | Leadership |
Alexis J. | Head Of Data | Leadership |
Levent Arslan | Director Of Finance | Leadership |
Tammy Sloan | Vice President OF Quality & FOOD Safety | Leadership |
Mark Natera | Senior Vice President Of Engineering | Leadership |
Khaled Ghrawi | Director Of Financial Operations | Leadership |
Sergey Makridenkov | Director Software Engineering | Leadership |
Kris Miotke | Vice President Marketing | Leadership |
70 more people are available in the full profile.
Complete people profiles for REEF
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by REEF
REEF has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include 2ndKitchen, KAIKAKU and WithBond.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Developer of robotics and AI technology for automating food service in restaurants | kaikaku.ai | London, United Kingdom | 2023 | Jul 2026 | •••• | |
Kitchenless food businesses are enabled to serve via online platform. | 2ndkitchen.com | Chicago, United States | 2018 | Dec 2021 | •••• | |
Kitchen equipment is manufactured by iKcon in Dubai since 2019. | ikcon.com | Dubai, United Arab Emirates | 2019 | Nov 2021 | •••• | |
AI-enabled last-mile delivery services for e-commerce are provided. | withbond.com | United States | 2019 | Oct 2021 | •••• |
Complete acquisition details for REEF
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of REEF
8 dated milestones of REEF across 13 years, from founding to its latest funding, stage changes and deals.
- Founded REEF is founded.
- Funding First funding round.
- Milestone Reaches Unicorn status.
- Funding Latest funding round, Series D, of $766.5M.
- Acquisition Acquires WithBond.
- Acquisition Acquires iKcon.
- Acquisition Acquires 2ndKitchen.
- Acquisition Acquires KAIKAKU.
Competitors of REEF
REEF has 3 listed competitors in our database, 3 of them funded. They include Toast, Olo and Zenput.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pos.toasttab.com | 2011 | Boston, United States | $900M | 5,700 | Restaurant operations are managed via a cloud-based platform. | |
| olo.com | 2005 | New York, United States | $73.61M | 39 | Olo is recognized as a restaurant technology platform provider. | |
| zenput.com | 2011 | San Francisco, United States | $43.82M | 71 | Zenput is utilized as an operations execution platform for multi-unit operators. |
Detailed competitors of REEF
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of REEF
The website of REEF (reeftechnology.com) receives about 6.7K visits a month.
- Monthly visits6.7K
▼ 15.8% vs previous month
Websites whose visitors overlap most with REEF. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
carbones.com | carbones.com | 100% | #1,488,000 | – | |
| reefdispensaries.com | 95% | View details | |||
cityfoodequipment.com | cityfoodequipment.com | 47% | #1,128,753 | – | |
| restaurantware.com | 32% | 171.4K | #221,427 | View details | |
schultzsupply.com | schultzsupply.com | 30% | #2,106,698 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 9 similar websites and full traffic analytics for REEF
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 9 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Real Estate Technology Platforms
3 companies that operate in the same segment as REEF (Real Estate Technology Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Residential properties are listed and searched through an app-based platform. | 2005 | Seattle, Washington, United States | USD 87 M | |||
Residential properties are resold via an app-based platform. | 2014 | San Francisco, California, United States | USD 1.35 B | USD 2.71 M | 1,426 | |
Residential real estate search engine | 2005 | San Francisco, California, United States | USD 32.8 M |
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Related news about Reef
Complete news archive for REEF
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Frequently Asked Questions about REEF
REEF was founded in 2013 and raised its 1st funding round 5 years after it was founded.
REEF is headquartered in Miami, United States. It is registered at Miami, Florida, United States.
Ari Ojalvo is the CEO of REEF, as recorded in our data. They have also founded this company.
REEF is a funded company, having raised a total of $768.38M across 2 funding rounds to date.
REEF has 975 employees.
REEF is engaged in creating digital ecosystems that connect goods, services, and experiences to consumers in local neighborhoods. The company operates through a Proximity Network that transforms spaces into multi-purpose places, enabling brands to reach audiences effectively. Solutions like Ulysses facilitate partnerships with property owners, content creators, and operators to enhance access and revenue potential. REEF serves various sectors by bridging digital demand and physical access, fostering community engagement and efficiency worldwide.
REEF offers REEF Proximity Network and Ulysses.
REEF has made 4 acquisitions, including 2ndKitchen, KAIKAKU, and WithBond.
REEF has 13 investors. Key investors include SoftBank, UBS, Oaktree Capital Management, Mubadala, and SoftBank Vision Fund.
The valuation of REEF is $1B as of Dec 2020.
REEF operates through Reef Technology Inc..