REEF

Miami, United States Founded: 2013 • Age: 13 yrs
REEF is focused on connecting goods and services to local neighborhoods through digital solutions.
Annual revenue - Latest available
Total funding $766.5M 2 rounds
Employees - Tracked headcount
Investors 5 Known backers
Products 2 Services tracked
Competitors 8 Brand Intelligence

About REEF

REEF is a company based in Miami (United States) founded in 2013 by Ari Ojalvo and Aziz Ihsanoglu. It operates as a Two-Sided Marketplace and Aggregator Model. REEF has raised $766.48 million across 2 funding rounds from investors including SoftBank, UBS and Oaktree Capital Management. REEF has completed 4 acquisitions, including 2ndKitchen, KAIKAKU and WithBond. REEF offers products and services including REEF Proximity Network and Ulysses. REEF operates in a competitive market with competitors including Toast, Olo, Zenput, Lunchbox and Tillster, among others.

  • Headquarter Miami, United States
  • Founders Ari Ojalvo, Aziz Ihsanoglu
  • Stage Unicorn
  • Sectors
    Real Estate & Construction
    Consumer Technology Transportation, Automotive & Logistics
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Reef Technology Inc.
Operational Areas
Real Estate & Construction → Property Technology (PropTech) Unlock Sub-Sector Unlock Segment
Consumer → Food, Beverage & Nutrition Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Transportation, Automotive & Logistics → Road Transportation & Transit Systems Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $766.48 M (USD)

    in 2 rounds

  • Latest Funding Round
    $766.48 M (USD), Series D

    Nov 02, 2020

  • Investors
    SoftBank

    & 4 more

  • Employee Count
    Not available
  • Investments & Acquisitions
    2ndKitchen

    & 3 more

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Products & Services of REEF

REEF offers a comprehensive portfolio of products and services, including REEF Proximity Network and Ulysses.

Product name locked
Category locked
Primary

Network connecting goods and services to local consumers.

Product name locked
Category locked
Locked

Platform linking brands to consumers via proximity network.

People of REEF

Headcount 10000+
Employee Profiles 88
Employee Profiles
People
Evelyn C Ortega Arteaga
Accounts Payable Manager
People
Mohammad Nahian
Staff Accountant
People
Emmanuel Amram
Head Of Corporate Development
People
Srinivas Pulakanam
VP, Platform & Data Engineering

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Funding Insights of REEF

REEF has successfully raised a total of $766.48M across 2 strategic funding rounds. The most recent funding activity was a Series D round of $766.48 million completed in November 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in REEF

REEF has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include SoftBank, UBS and Oaktree Capital Management.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Real estate fund, infrastructure fund, and private equity firm focused on multiple sectors
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Venture capital firm
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Mobile telecommunications, internet, and energy services are provided globally.
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Investor details for REEF

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by REEF

REEF has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include 2ndKitchen, KAIKAKU and WithBond.

Investments
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Investment portfolio details for REEF

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  • Transaction dates
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Acquisitions
Company Name Description Domain Location Founded Year Amount
Developer of robotics and AI technology for automating food service in restaurants
Locked Locked 2023 Locked
AI-enabled last-mile delivery services for e-commerce are provided.
Locked Locked 2019 Locked
Kitchen equipment is manufactured by iKcon in Dubai since 2019.
Locked Locked 2019 Locked
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Complete acquisition details for REEF

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Financial Statements - REEF

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Detailed financials for REEF

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Reef Comparisons

REEF Primary company
Description
REEF is focused on connecting goods and services to local ne...
Location
Miami, United States
Founded Year
2013
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for REEF

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Competitors of REEF

REEF operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Toast, Olo, Zenput, Lunchbox and Tillster, among others.

Company Name Domain Founded year HQ Location Description
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Restaurant operations are managed via a cloud-based platform.
Locked Locked Locked
Olo is recognized as a restaurant technology platform provider.
Locked Locked Locked
Zenput is utilized as an operations execution platform for multi-unit operators.
Locked Locked Locked
Online ordering solutions are provided for restaurants.
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SaaS solutions for restaurant online ordering and analytics are offered.
Locked Locked Locked
Provider of cloud-based POS software solutions for businesses and service providers
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Detailed competitors of REEF

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  • Domains and locations
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Latest news on Reef

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Complete news archive for REEF

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  • Brand-specific news history

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Frequently Asked Questions about REEF

REEF was founded in 2013 and raised its 1st funding round 5 years after it was founded.

REEF is headquartered in Miami, United States. It is registered at Miami, Florida, United States.

Ari Ojalvo is the current CEO of REEF. They have also founded this company.

REEF is a funded company, having raised a total of $766.48M across 2 funding rounds to date.

REEF is engaged in creating digital ecosystems that connect goods, services, and experiences to consumers in local neighborhoods. The company operates through a Proximity Network that transforms spaces into multi-purpose places, enabling brands to reach audiences effectively. Solutions like Ulysses facilitate partnerships with property owners, content creators, and operators to enhance access and revenue potential. REEF serves various sectors by bridging digital demand and physical access, fostering community engagement and efficiency worldwide.

REEF's top competitors include Toast, SpotOn and Lunchbox.

REEF offers REEF Proximity Network and Ulysses.

REEF has made 4 acquisitions, including 2ndKitchen, KAIKAKU, and WithBond.

REEF has 5 investors. Key investors include SoftBank, UBS, Oaktree Capital Management, Mubadala, and Target Global.

The valuation of REEF is $1B as of Jun 2018.

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