About On The Border
On The Border is a company based in Irving (United States) founded in 1982. It operates as a Direct-to-Consumer (D2C) and Franchise / Licensing. On The Border offers products and services including Tex Mex Cuisine and Catering Services. On The Border operates in a competitive market with competitors including Modern Market, Fresh Enterprises, Huddle House, TGI Fridays and Brinker, among others.
- Headquarter Irving, United States
- SectorsConsumer
- Website category Food and Drink · Restaurants and Delivery
- Email••••••••
- Phone•••• ••••
- Website ontheborder.com
- Social LinkedIn X Facebook Instagram
- Acquired by Argonne Capital Group (Jun 2014)
- Legal Name Otb Hospitality, Llc
- InvestorsArgonne Capital Group
& 1 more
Products & Services of On The Border
On The Border offers a comprehensive portfolio of products and services, including Tex Mex Cuisine and Catering Services.
Tex Mex dishes are prepared with bold flavors daily.
Catering for events is offered with customizable menus.
Apps and channels of On The Border
On The Border publishes 2 mobile apps with over 50K+ downloads.
Investors in On The Border
On The Border has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Argonne Capital Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Equity investments are made in middle market enterprises by Argonne. | 2003 | argonnecapital.com | Atlanta, United States |
Investor details for On The Border
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People of On The Border
19 people are tracked at On The Border (12 in leadership, 7 in team).
| Name | Role | Group |
|---|---|---|
Andrew Wells | General Manager | Leadership |
Mindy Simpson | General Manager | Leadership |
Padma Iyer | General Manager | Leadership |
Ricardo Builes | General Manager | Leadership |
Mark Formwalt | General Manager | Leadership |
Eva Avila | HR Business Partner - Benefits & Compensation | Leadership |
Bob Lepitre | Area Director Of Operations | Leadership |
Kittie Walleck | Senior Director Of Marketing, Catering & Menus | Leadership |
Glen Kemp | General Manager | Leadership |
Alison Bliss | General Manager | Leadership |
Ed Jarvis | Area Director | Leadership |
Samuel Lee | General Manager | Leadership |
Mary Christian | Payroll Specialist | Team |
Amy Koziol | Manager | Team |
Marcus Bridgewater | Operations Manager | Team |
Nicholas Scipione | Concept Leader | Team |
Domingo Morales | Manager | Team |
Dina Vento | Bartender | Team |
Mark Hoggard | Assistant Manager (bar/host/hospitality) | Team |
Complete people profiles for On The Border
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Timeline of On The Border
2 dated milestones of On The Border across 32 years, from founding to its latest funding, stage changes and deals.
- Founded On The Border is founded.
- Exit Acquired by Argonne Capital Group.
Competitors of On The Border
On The Border operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Modern Market, Fresh Enterprises, Huddle House, TGI Fridays and Brinker, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| modernmarket.com | 2009 | Colorado, United States | $11.45M | 526 | A chain of restaurants provides meals and catering services. | |
| bajafresh.com | 1990 | Irvine, United States | $50M | – | Mexican cuisine is served via a chain of limited-service restaurants. | |
| huddlehouse.com | 1964 | Atlanta, United States | – | 2,318 | Casual dining meals are served through a restaurant chain. | |
| tgifridays.com | 1965 | Dallas, United States | – | 4,794 | A chain of casual dining restaurants is operated globally. | |
| brinker.com | 1975 | Dallas, United States | – | 64,323 | Global restaurant chains are owned and operated by Brinker International. | |
| applebees.com | 1980 | Kansas, United States | – | – | Casual dining services are provided by a nationwide restaurant chain. | |
| lunagrill.com | 2004 | San Diego, United States | $9.49M | – | Casual dining services are provided through a restaurant chain. | |
| chuys.com | 1982 | Fort Worth, United States | – | 10,269 | Mexican and Tex-Mex cuisine is served by this restaurant chain. | |
| yardhouse.com | 1996 | Orlando, United States | – | 4,221 | Chain of casual dining restaurant offering food & liquor |
Detailed competitors of On The Border
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Web traffic of On The Border
The website of On The Border (ontheborder.com) receives about 97.4K visits a month and ranks #261,922 among all websites worldwide, #1,985 in Restaurants and Delivery.
- Monthly visits97.4K
▼ 11.1% vs previous month
- Unique visitors75K
per month
- Global rank#261,922
among all websites
- Category rank#1,985
Food and Drink · Restaurants and Delivery
- Bounce rate39%
- Pages per visit4.5
- Average visit3 min 03 sec
- DevicesDesktop 18% · Mobile 82%
Websites whose visitors overlap most with On The Border. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| maggianos.com | 100% | – | #96,606 | View details | |
| macaronigrill.com | 100% | 75.8K | #433,033 | View details | |
| applebees.com | 92% | 5.5M | #9,512 | View details | |
| redlobster.com | 90% | 2.2M | #16,791 | View details | |
abuelos.com | abuelos.com | 89% | – | #570,127 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for On The Border
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Latest news on On The Border
Complete news archive for On The Border
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Similar companies to On The Border
10 companies that operate in the same segment as On The Border (Food Service Chains), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Brand of craft beer and brewery chain operator | 2007 | Ellon, Aberdeenshire, United Kingdom | USD 440.93 M | – | – | |
Chain of limited service restaurant serving coffee | 2017 | Jakarta, Jakarta, Indonesia | USD 233 M | – | – | |
Salads and meal bowls are offered by restaurant chains. | 2006 | Los Angeles, California, United States | USD 479.07 M | USD 679.47 M | 6,410 | |
Doughnuts and coffee are provided by the international chain. | 1937 | Winston-salem, North Carolina, United States | USD 114.68 M | USD 1.52 B | 21,000 | |
A chain of restaurants provides meals and catering services. | 2009 | Colorado City, Colorado, United States | USD 11.45 M | – | 526 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Coffee and related products are served by a restaurant chain. | 1993 | Bengaluru, Karnataka, India | USD 236.07 M | USD 110.67 M | 2,863 | |
Mediterranean fast-casual dining is provided by CAVA restaurants. | 2010 | Washington, District Of Columbia, United States | USD 680.15 M | USD 1.18 B | 10,690 | |
A chain of coffee houses is operated in Indonesia. | 2018 | Jakarta, Jakarta, Indonesia | USD 40 M | USD 89.74 M | 3,180 | |
Tea and snacks are served by Chaayos in limited-service restaurants. | 2012 | Delhi, Delhi, India | USD 94.18 M | USD 31.69 M | 2,075 |
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Frequently Asked Questions about On The Border
On The Border was founded in 1982.
On The Border is headquartered in Irving, United States. It is registered at Irving, Texas, United States.
A chain of restaurants specializing in Tex Mex cuisine is operated under the brand On The Border. Various menu items including fajitas, burritos, and margaritas are offered for dine-in, takeout, and catering services. The focus is placed on fresh, daily-made ingredients and bold, border-style flavors. The hospitality sector is primarily served, with locations across multiple regions providing casual dining experiences.
On The Border's top competitors include Modern Market, TGI Fridays and Brinker.
On The Border offers Tex Mex Cuisine and Catering Services.
On The Border has 1 investor. Key investors include Argonne Capital Group.
On The Border operates through Otb Hospitality, Llc.
Yes. On The Border was acquired by Argonne Capital Group in June 2014.
Yes. On The Border publishes On The Border – TexMex Cuisine and 1 more app, with over 50,000 downloads.