About On To Better Things
On To Better Things is a Consumer company based in Gurugram (India) founded in 2022. It offers clean beauty products including makeup and skincare through online sales. It operates on a D2C and B2C model. Its Indian entity Pactex Life Private Limited reported revenue of ₹61.2 Lakh. On To Better Things offers products and services including Lip Blot, Concealer, Glowin' Green Detox, Powerplay Pomo-Plum Cleanser, and Boujee Banana Blend. Its focus areas include Beauty and Personal Care, Skincare, Natural Products and Makeup. Its competitors include Foxtale, World of Asaya and Conscious Chemist; 3 of its 3 listed competitors have raised funding.
Company details
OTBT, operated by Pactex Life Private Limited, focuses on delivering simple, clean beauty and skincare items made from superfoods and natural ingredients to avoid harmful chemicals. The company sells products like lip tints, concealers, and cleansers online, emphasizing environmental challenges and skin nourishment. It includes discounts, bundles, and educational blogs, targeting consumers seeking safer options, though specific locations are not detailed.
- Headquarters Gurugram, India
- SectorsConsumer
- Website otbt.co.in
- Social YouTube
- Legal Name Pactex Life Private Limited
- Date of Incorporation 17 Apr, 2023
- Jurisdiction Gurgaon, Haryana, India
- Annual Revenue₹61.2 Lakh
FY 2025 · +2654% YoY
- Net Profit₹40.3 Lakh
FY 2025 · 66% margin
- EBITDA₹40.3 Lakh
FY 2025 · 66% margin
Associated legal entities of On To Better Things
On To Better Things operates through Pactex Life Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Pactex Life Private Limited CIN U20237HR2023PTC110749 | Active | 17 Apr 2023 | Gurgaon, Haryana | ₹0.6 Cr | 2 | View details |
Products & Services of On To Better Things
On To Better Things offers a comprehensive portfolio of products and services, including Lip Blot, Concealer, Glowin' Green Detox, Powerplay Pomo-Plum Cleanser, and Boujee Banana Blend.
Lip product for color and care using natural ingredients.
Covers skin imperfections with safe, clean formulation.
Cleanser that detoxifies and nourishes the skin naturally.
Vitamin-C based cleanser for brightening and repairing skin.
Moisturizer that repairs and strengthens skin with natural proteins.
Apps and channels of On To Better Things
its YouTube channel On To Better Things has 16 subscribers.
Board of directors of Pactex Life Private Limited (On To Better Things)
Pactex Life Private Limited is the primary company behind On To Better Things. The board of Pactex Life Private Limited currently have 2 directors; the longest-serving is Rahul Nandlal Mishra, appointed in 2023.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Rahul Nandlal Mishra DIN 07459030 | Director | 17 Apr 2023 | 3 yrs 6 mo | Pactex Life Private Limited |
| Nihar Rahul Mishra DIN 09552198 | Director | 17 Apr 2023 | 3 yrs 6 mo | Pactex Life Private Limited |
Financials of On To Better Things
Figures of Pactex Life Private Limited, the primary company behind On To Better Things, for FY 2025. Revenue was ₹61.2 Lakh (+2654% year on year). Net profit was ₹40.3 Lakh (66% margin). EBITDA was ₹40.3 Lakh (66% margin).
- ₹61.2 LakhRevenue · FY 2025 · +2654% YoY
- ₹40.3 LakhNet profit · 66% margin
- ₹40.3 LakhEBITDA · 66% margin
- ₹1 LakhPaid-up capital
Balance sheet, profit and loss, cash flow and ratios of Pactex Life Private Limited are on its company page.
Detailed financial statements for On To Better Things
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Competitors of On To Better Things
On To Better Things has 3 listed competitors in our database, 3 of them funded. They include Foxtale, World of Asaya and Conscious Chemist.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| foxtale.in | 2021 | Mumbai, India | $57.45M | 308 | Online brand of skincare, face, lip, body care, and perfume products | |
| worldofasaya.com | 2021 | Bengaluru, India | $5.73M | Skincare products tailored for darker skin tones are offered online. | ||
| consciouschemist.com | 2019 | Gurugram, India | $2.02M | 39 | Skin care products are offered via an internet-first brand. |
Detailed competitors of On To Better Things
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of On To Better Things
The website of On To Better Things (otbt.co.in) receives about 2.3K visits a month.
- Monthly visits2.3K
▲ 41.7% vs previous month
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as On To Better Things (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | |||
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 60.63 M |
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Frequently Asked Questions about On To Better Things
On To Better Things was founded in 2022.
On To Better Things is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.
The primary company behind On To Better Things, Pactex Life Private Limited, reported revenue of ₹61.2 Lakh for FY 2025, up 2654% year on year.
OTBT, operated by Pactex Life Private Limited, focuses on delivering simple, clean beauty and skincare items made from superfoods and natural ingredients to avoid harmful chemicals. The company sells products like lip tints, concealers, and cleansers online, emphasizing environmental challenges and skin nourishment. It includes discounts, bundles, and educational blogs, targeting consumers seeking safer options, though specific locations are not detailed.
On To Better Things's top competitors include Foxtale, World of Asaya and Conscious Chemist.
On To Better Things offers Lip Blot, Concealer, Glowin' Green Detox, Powerplay Pomo-Plum Cleanser, and Boujee Banana Blend.
On To Better Things operates through Pactex Life Private Limited.
The legal entities of On To Better Things currently have 2 directors, including Rahul Nandlal Mishra, Nihar Rahul Mishra.