About ONYC
ONYC is a Retail company based in Gurugram (India) founded in 2023 by Ayush Singh, Praval Pratap Singh, and Mritunjay Prasad. Kids footwear is offered through a digital platform. ONYC has raised $561.58 thousand across 3 funding rounds from investors including Ashwini Kumar Singh, Ankur Mittal and Arokiaswamy Velumani. The company has 20 employees. ONYC was last valued at $1.82 million in September 2024. Its chief executive, as recorded, is Praval Pratap Singh. Its website onyc.in draws about 223 thousand monthly visits. Its Indian entity Knack Innovations Private Limited reported revenue of ₹47.8 Lakh. ONYC offers products and services including Artistic Sliders, Artistic Sandals, First Step Shoes, and Jellies Flip-flops. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Footwear. Its competitors include Aretto, Plaeto and Aria + Nica; 2 of its 3 listed competitors have raised funding.
Company details
ONYC was founded in 2023 in Gurugram, India, by co-founders Ayush Singh, Praval Pratap Singh, and Mritunjay Prasad. A digital platform is operated under the domain onyc.in to provide kids footwear. The product catalog encompasses shoes, sandals, sliders, flip-flops, and additional items. Focus is placed on the e-commerce sector for childrens products, with operations based in India.
- Headquarters Gurugram, India
- Employees 20
- Founders Ayush Singh, Praval Pratap Singh, Mritunjay Prasad
- Stage Minicorn
- SectorsRetail
- Email••••••••
- Phone•••• ••••
- Website onyc.in
- Social LinkedIn Facebook Instagram
- Legal Name Knack Innovations Private Limited
- Date of Incorporation 18 Sep, 2023
- Jurisdiction Manesar, Haryana, India
- Annual Revenue₹47.8 Lakh
FY 2024
- Net Loss-₹2.4 Lakh
FY 2024 · -5% margin
- EBITDA-₹1.9 Lakh
FY 2024 · -4% margin
- Total Equity Funding$561.58K (USD)
in 3 rounds
- Latest Funding Round$164.19K (USD), Debt – Conventional
Feb 2026
- InvestorsRecur Club
& 6 more
- Employee Count20
Associated legal entities of ONYC
ONYC operates through Knack Innovations Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Knack Innovations Private Limited CIN U15209HR2023PTC115066 | Active | 18 Sep 2023 | Manesar, Haryana | ₹0.5 Cr | 20 | 3 | View details |
Products & Services of ONYC
ONYC offers a comprehensive portfolio of products and services, including Artistic Sliders, Artistic Sandals, First Step Shoes, and Jellies Flip-flops.
Comfortable sliders with artistic designs for kids' daily wear
Stylish sandals offering support and fun patterns for children
Breathable shoes designed for toddlers' initial walking needs
Lightweight flip-flops with vibrant themes for kids' playtime
Funding Insights of ONYC
ONYC has successfully raised a total of $561.58K across 3 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $164.19 thousand completed in February 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $561,582
- Total Rounds 3
- Last Round Debt – Conventional — $164,186
- First Round $183,955
(Sep 2024)
- Investors Count 7
All 3 funding rounds of ONYC with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2026 | $377,627 | Seed | – | – | |
| Feb 2026 | $164,186 | Debt – Conventional | – | – | |
| Sep 2024 | $183,955 | Angel Round | $1.82M | Ashwini Kumar Singh | – |
| Date | Valuation | Stage |
|---|---|---|
| Sep 2024 | $1.82M | •••••••• |
Last known valuation $1.82M (Sep 2024). 7 investors in total: 1 institutional and 6 angel.
Investors in ONYC
ONYC has secured backing from 7 investors, including angel and institutional investors. Prominent investors backing the company include Ashwini Kumar Singh, Ankur Mittal and Arokiaswamy Velumani.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| recurclub.com | ||||
AK Ashwini Kumar Singh | unknown_bb6a996acdae4dc28 | |||
AM Ankur Mittal | unknown_66176fa0b33343a3b | |||
AV Arokiaswamy Velumani | unknown_2981fa4b31324172b | |||
AG Aarti Gupta | unknown_cd9884dfe9254373a | |||
AP Aditya Pratap Singh | unknown_fa96c488105b40179 | |||
NM Nitish Mittersain | unknown_7555ba3930a24062b |
Investor details for ONYC
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Knack Innovations Private Limited (ONYC)
Knack Innovations Private Limited is the primary company behind ONYC. The board of Knack Innovations Private Limited currently have 3 directors; the longest-serving is Praval Pratap Singh, appointed in 2024. 6 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Praval Pratap Singh DIN 10556990 | Managing Director | 22 Mar 2024 | 2 yrs 7 mo | Knack Innovations Private Limited |
| Ayush Singh DIN 07001317 | Director | 12 Aug 2024 | 2 yrs 3 mo | Knack Innovations Private Limited |
| Mritunjay Prasad DIN 07001324 | Director | 12 Aug 2024 | 2 yrs 3 mo | Knack Innovations Private Limited |
People of ONYC
3 people are tracked at ONYC (3 in leadership); the tracked headcount is 20.
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership | |
| Co-Founder & CEO | Leadership | |
| Co-Founder | Leadership |
Complete people profiles for ONYC
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of ONYC
Figures of Knack Innovations Private Limited, the primary company behind ONYC, for FY 2024. Revenue was ₹47.8 Lakh. Net loss was -₹2.4 Lakh (-5% margin). EBITDA was -₹1.9 Lakh (-4% margin).
- ₹47.8 LakhRevenue · FY 2024
- -₹2.4 LakhNet loss · -5% margin
- -₹1.9 LakhEBITDA · -4% margin
- ₹1.1 LakhPaid-up capital
- 20Employees (provident fund records)
Balance sheet, profit and loss, cash flow and ratios of Knack Innovations Private Limited are on its company page.
Detailed financial statements for ONYC
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
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- Downloads
Verified entity values are shown only after access is granted.
Timeline of ONYC
4 dated milestones of ONYC across 3 years, from founding to its latest funding, stage changes and deals.
- Founded ONYC is founded.
- Funding First funding round of $184K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Debt – Conventional, of $164K.
Competitors of ONYC
ONYC has 3 listed competitors in our database, 2 of them funded. They include Aretto, Plaeto and Aria + Nica.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| wearetto.com | 2019 | Pune, India | $1.29M | 77 | Internet first brand offering multi-category footwear for kids | |
| plaeto.in | 2020 | Bengaluru, India | $7.9M | 30 | Footwear for men, women, and children is designed and manufactured. | |
| arianica.in | 2015 | Mira Bhayandar, India | Kids' footwear is offered by an internet-first brand. |
Detailed competitors of ONYC
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of ONYC
The website of ONYC (onyc.in) receives about 222.5K visits a month.
- Monthly visits222.5K
▲ 36.8% vs previous month
Websites whose visitors overlap most with ONYC. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| babymoo.in | 100% | 11.4K | View details | ||
staranddaisy.in | staranddaisy.in | 93% | #3,128,564 | – | |
mothercare.in | mothercare.in | 92% | #319,869 | – | |
| momshome.in | 89% | 119.8K | #354,209 | View details | |
| hopscotch.in | 78% | 717.5K | #57,162 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 30 similar websites and full traffic analytics for ONYC
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 30 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Fashion & Lifestyle E-Commerce
3 companies that operate in the same segment as ONYC (Fashion & Lifestyle E-Commerce) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 639.15 M | 1,031 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 144.58 M | USD 32.66 M | 711 |
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Frequently Asked Questions about ONYC
ONYC was founded in 2023 and raised its 1st funding round 1 year after it was founded.
ONYC is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.
Praval Pratap Singh is the CEO of ONYC, as recorded in our data. They have also founded this company.
ONYC is a funded company, having raised a total of $561.58K across 3 funding rounds to date. The company's 1st funding round was a Angel Round of $183.96K, raised on Sep 2024.
ONYC has 20 employees.
The primary company behind ONYC, Knack Innovations Private Limited, reported revenue of ₹47.8 Lakh for FY 2024.
ONYC was founded in 2023 in Gurugram, India, by co-founders Ayush Singh, Praval Pratap Singh, and Mritunjay Prasad. A digital platform is operated under the domain onyc.in to provide kids footwear. The product catalog encompasses shoes, sandals, sliders, flip-flops, and additional items. Focus is placed on the e-commerce sector for childrens products, with operations based in India.
ONYC's top competitors include Aretto, Plaeto and Aria + Nica.
ONYC offers Artistic Sliders, Artistic Sandals, First Step Shoes, and Jellies Flip-flops.
ONYC has 7 investors. Key investors include Ashwini Kumar Singh, Ankur Mittal, Arokiaswamy Velumani, Recur Club, and Aarti Gupta.
The valuation of ONYC is $1.82M as of Sep 2024.
ONYC operates through Knack Innovations Private Limited.