Opinary

Berlin, Germany Founded: 2014 • Age: 12 yrs Acquired By Affinity
Mobile app-based polling platform for market surveys is operated.
Annual revenue - Latest available
Total funding $4.8M 2 rounds
Employees 46 Tracked headcount
Investors 5 Known backers
Products 2 Services tracked
Competitors 9 Brand Intelligence

About Opinary

Opinary is a company based in Berlin (Germany) founded in 2014 by Pia Frey and Cornelius Frey was acquired by Affinity in July 2023. Opinary has raised $4.81 million across 2 funding rounds from investors including Affinity, Project A and Rolf Schroemgens. The company has 46 employees as of December 31, 2021. Opinary offers products and services including Voting Tools and Poll-based Technology. Opinary operates in a competitive market with competitors including SurveyMonkey, Qualtrics, QuestionPro, Typeform and Survey Sampling international, among others.

  • Headquarter Berlin, Germany
  • Employees 46 as on 31 Dec, 2021
  • Founders Pia Frey, Cornelius Frey
  • Sectors
    Technology
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Affinity Global Gmbh
Operational Areas
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $4.81 M (USD)

    in 2 rounds

  • Latest Funding Round
    $3.68 M (USD), Series A

    Jan 24, 2018

  • Investors
    Affinity

    & 4 more

  • Employee Count
    46

    as on Dec 31, 2021

  • Acquired by
    Affinity

    (Jul 18, 2023)

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Products & Services of Opinary

Opinary offers a comprehensive portfolio of products and services, including Voting Tools and Poll-based Technology.

Product name locked
Category locked
Primary

Interactive polls for brands to gather user insights and drive participation

Product name locked
Category locked
Locked

Tools for publishers to monetize audience interactions through voting

People of Opinary

Headcount 50-200
Employee Profiles 15
Employee Profiles
People
Cornelius Frey
Co-Founder & CEO
People
Pratik Kolhatkar
Publisher Acquisition, Senior Manager
People
Florian Fuhrmann
Senior Publisher Account Manager DACH
People
Julia K
Senior Client Solutions Manager

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Funding Insights of Opinary

Opinary has successfully raised a total of $4.81M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $3.68 million completed in January 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Opinary

Opinary has secured backing from 5 investors, including venture fund and angel investors. Prominent investors backing the company include Affinity, Project A and Rolf Schroemgens.

All
Venture Fund
Angel
Investor Description Founded Year Domain Location
Project A is recognized as an early-stage venture capital firm focused on European startups.
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Venture capital firm focused on early-stage startups
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Motu Ventures is focused on seed-stage deep tech investments in Europe.
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Investor details for Opinary

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Investments & Acquisitions by Opinary

Investments
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Investment portfolio details for Opinary

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Financial Statements - Opinary

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Detailed financials for Opinary

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Opinary Comparisons

Opinary Primary company
Description
Mobile app-based polling platform for market surveys is oper...
Location
Berlin, Germany
Founded Year
2014
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
46
As of 2021
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Peer comparison for Opinary

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Competitors of Opinary

Opinary operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as SurveyMonkey, Qualtrics, QuestionPro, Typeform and Survey Sampling international, among others.

Company Name Domain Founded year HQ Location Description
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A cloud-based platform is utilized for creating customizable surveys.
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Surveys are created and feedback is collected through the platform.
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Web-based survey software is offered for research and analysis.
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Surveys and forms are created via a cloud-based platform.
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Data Solutions and Technology for Consumer and B2B Survey research
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Platform providing market research, customer experience, and employee feedback solutions
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Detailed competitors of Opinary

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Latest news on Opinary

Opinary is taken over by Indian adtech
Businessinsider3 years ago
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Complete news archive for Opinary

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Frequently Asked Questions about Opinary

Opinary was founded in 2014 and raised its 1st funding round 2 years after it was founded.

Opinary is headquartered in Berlin, Germany. It is registered at Berlin, Berlin, Germany.

Cornelius Frey is the current CEO of Opinary. They have also founded this company.

Opinary is a funded company, having raised a total of $4.81M across 2 funding rounds to date.

As of Dec 31, 2021, the latest employee count at Opinary is 46.

Founded in 2014 in Berlin, Germany, Opinary functions as a mobile app-based platform within the market research sector. Research projects are created by users, surveys are distributed to targeted audiences, and responses are analyzed for feedback. Audience segmentation and engagement insights are generated for campaigns. Services are utilized by clients including Toyota, Yahoo, Ford, MasterCard, and HuffPost.

Opinary's top competitors include SurveyMonkey, Qualtrics and Typeform.

Opinary offers Voting Tools and Poll-based Technology.

Opinary has 5 investors. Key investors include Affinity, Project A, Rolf Schroemgens, Global Founders Capital, and Motu Ventures.

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