Opinary

Berlin, Germany Founded: 2014 • Age: 12 yrs Acquired By Affinity
Mobile app-based polling platform for market surveys is operated.
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About Opinary

Opinary is a company based in Berlin (Germany) founded in 2014 by Pia Frey and Cornelius Frey was acquired by Affinity in July 2023.. Opinary has raised $4.81 million across 2 funding rounds from investors including Affinity, Project A and Rolf Schroemgens. The company has 46 employees as of December 31, 2021. Opinary offers products and services including Voting Tools and Poll-based Technology. Opinary operates in a competitive market with competitors including SurveyMonkey, Qualtrics, QuestionPro, Typeform and Survey Sampling international, among others.

  • Headquarter Berlin, Germany
  • Employees 46 as on 31 Dec, 2021
  • Founders Pia Frey, Cornelius Frey
  • Sectors
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Affinity Global Gmbh
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $4.81 M (USD)

    in 2 rounds

  • Latest Funding Round
    $3.68 M (USD), Series A

    Jan 24, 2018

  • Investors
    Affinity

    & 4 more

  • Employee Count
    46

    as on Dec 31, 2021

  • Acquired by
    Affinity

    (Jul 18, 2023)

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Products & Services of Opinary

Opinary offers a comprehensive portfolio of products and services, including Voting Tools and Poll-based Technology. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Interactive polls for brands to gather user insights and drive participation

Tools for publishers to monetize audience interactions through voting

People of Opinary
Headcount 50-200
Employee Profiles 15
Employee Profiles
People
Cornelius Frey
Co-Founder & CEO
People
Pratik Kolhatkar
Publisher Acquisition, Senior Manager
People
Florian Fuhrmann
Senior Publisher Account Manager DACH
People
Julia K
Senior Client Solutions Manager

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Funding Insights of Opinary

Opinary has successfully raised a total of $4.81M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $3.68 million completed in January 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Series A — $3.7M
  • First Round

    (31 Mar 2016)

  • Investors Count 4
Date Amount Transaction Name Valuation Lead Investors Investors
Jan, 2018 Amount Series A - Opinary Valuation Project A
Mar, 2016 Amount Seed - Opinary Valuation Global Founders Capital , Motu Ventures
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Opinary

Opinary has secured backing from 5 investors, including venture fund and angel investors. Prominent investors backing the company include Affinity, Project A and Rolf Schroemgens. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Angel
Investor Description Founded Year Domain Location
Project A is recognized as an early-stage venture capital firm focused on European startups.
Founded Year Domain Location
Venture capital firm focused on early-stage startups
Founded Year Domain Location
Motu Ventures is focused on seed-stage deep tech investments in Europe.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Opinary

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Opinary

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Opinary Comparisons

Employees
+
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Competitors of Opinary

Opinary operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as SurveyMonkey, Qualtrics, QuestionPro, Typeform and Survey Sampling international, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
A cloud-based platform is utilized for creating customizable surveys.
domain founded_year HQ Location
Surveys are created and feedback is collected through the platform.
domain founded_year HQ Location
Web-based survey software is offered for research and analysis.
domain founded_year HQ Location
Surveys and forms are created via a cloud-based platform.
domain founded_year HQ Location
Data Solutions and Technology for Consumer and B2B Survey research
domain founded_year HQ Location
Platform providing market research, customer experience, and employee feedback solutions
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Opinary

Opinary is taken over by Indian adtech
Businessinsider2 years ago

Frequently Asked Questions about Opinary

When was Opinary founded?

Opinary was founded in 2014 and raised its 1st funding round 2 years after it was founded.

Where is Opinary located?

Opinary is headquartered in Berlin, Germany. It is registered at Berlin, Berlin, Germany.

Who is the current CEO of Opinary?

Cornelius Frey is the current CEO of Opinary. They have also founded this company.

Is Opinary a funded company?

Opinary is a funded company, having raised a total of $4.81M across 2 funding rounds to date. The company's 1st funding round was a Seed of $1.13M, raised on Mar 31, 2016.

How many employees does Opinary have?

As of Dec 31, 2021, the latest employee count at Opinary is 46.

What does Opinary do?

Founded in 2014 in Berlin, Germany, Opinary functions as a mobile app-based platform within the market research sector. Research projects are created by users, surveys are distributed to targeted audiences, and responses are analyzed for feedback. Audience segmentation and engagement insights are generated for campaigns. Services are utilized by clients including Toyota, Yahoo, Ford, MasterCard, and HuffPost.

Who are the top competitors of Opinary?

Opinary's top competitors include SurveyMonkey, Qualtrics and Typeform.

What products or services does Opinary offer?

Opinary offers Voting Tools and Poll-based Technology.

Who are Opinary's investors?

Opinary has 5 investors. Key investors include Affinity, Project A, Rolf Schroemgens, Global Founders Capital, and Motu Ventures.

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