About Affinity
Affinity is a company based in San Francisco (United States) founded in 1996 was acquired by Hostway in April 2007. It operates as a SaaS (Software-as-a-Service), and Advertising Model. Affinity has raised $60 million across 1 funding round from investors including J P Morgan, Hostway and Columbia Capital. The company has 243 employees as of April 03, 2024. Affinity has completed 1 acquisition, including Opinary. Affinity offers products and services including Ad Network, Publisher Tech, and NucleusLinks. Affinity operates in a competitive market with competitors including Taboola, EX.CO, OpenWeb, Supersonic and Verve, among others.
- Headquarter San Francisco, United States
- Employees 243 as on 03 Apr, 2024
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Sectors
Media & Entertainment
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Affinity Global Inc.
- Date of Incorporation 07 Feb, 2006
- Jurisdiction Mumbai, Maharashtra, India
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Annual Revenue
$22.1 M (USD)0as on Mar 31, 2023
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Net Profit
$3.06 M (USD)0as on Mar 31, 2023
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EBITDA
$4.21 M (USD)0as on Mar 31, 2023
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Total Equity Funding
$60 M (USD)
in 1 rounds
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Latest Funding Round
$60 M (USD), Private Equity Round
Jul 17, 2000
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Investors
J P Morgan
& 3 more
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Employee Count
243
as on Apr 03, 2024
- Investments & Acquisitions
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Acquired by
Hostway
(Apr 04, 2007)
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Products & Services of Affinity
Affinity offers a comprehensive portfolio of products and services, including Ad Network, Publisher Tech, and NucleusLinks. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Solutions for publishers and advertisers are provided effectively.
AI-powered tools for publishers are developed and offered.
Affiliate revenue solutions are provided for easy setup.
Unlock access to complete
Funding Insights of Affinity
Affinity has successfully raised a total of $60M through 1 strategic funding round. The most recent funding activity was a Private Equity Round round of $60 million completed in July 2000. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Private Equity Round — $60.0M
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First Round
First Round
(17 Jul 2000)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2000 | Amount | Private Equity Round - Affinity | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Affinity
Affinity has secured backing from 4 investors, including institutional and venture fund investors. Prominent investors backing the company include J P Morgan, Hostway and Columbia Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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US tech companies are funded across stages by Columbia Capital.
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Founded Year | Domain | Location | |
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Pamlico Capital is engaged in private equity investments for growth companies.
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Founded Year | Domain | Location | |
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Comprehensive financial services are provided to corporations and individuals.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Affinity
Affinity has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Opinary. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Mobile app-based polling platform for market surveys is operated.
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2014 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Affinity
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Affinity Comparisons
Competitors of Affinity
Affinity operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Taboola, EX.CO, OpenWeb, Supersonic and Verve, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Ad network platform is utilized for content recommendations and monetization.
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| domain | founded_year | HQ Location |
Content management platform
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| domain | founded_year | HQ Location |
Cross-device ad network is provided for conversation-based advertising.
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| domain | founded_year | HQ Location |
Game publishing solutions are provided by Supersonic for developers.
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| domain | founded_year | HQ Location |
Privacy-first omni-channel advertising platform is provided for customer targeting.
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| domain | founded_year | HQ Location |
Adnetwork and performance marketing platform
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Affinity
Frequently Asked Questions about Affinity
When was Affinity founded?
Affinity was founded in 1996 and raised its 1st funding round 4 years after it was founded.
Where is Affinity located?
Affinity is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Is Affinity a funded company?
Affinity is a funded company, having raised a total of $60M across 1 funding round to date. The company's 1st funding round was a Private Equity Round of $60M, raised on Jul 17, 2000.
How many employees does Affinity have?
As of Apr 03, 2024, the latest employee count at Affinity is 243.
What is the annual revenue of Affinity?
Annual revenue of Affinity is $22.1M as on Mar 31, 2023.
What does Affinity do?
Affinity is focused on delivering cutting-edge advertising technology solutions for publishers and advertisers. Services are provided to redefine audience engagement and monetization across the purchase funnel. AI-powered tools are developed to address challenges faced by digital publishers. Operations span multiple sectors within ad tech, with a network of over 2400 partners globally. Privacy-friendly technologies are engineered to comply with GDPR and CCPA standards. Solutions are built in-house by a team of over 100 engineers, ensuring unique offerings without reselling.
Who are the top competitors of Affinity?
Affinity's top competitors include Taboola, Supersonic and EX.CO.
What products or services does Affinity offer?
Affinity offers Ad Network, Publisher Tech, and NucleusLinks.
How many acquisitions has Affinity made?
Affinity has made 1 acquisition, including Opinary.
Who are Affinity's investors?
Affinity has 4 investors. Key investors include J P Morgan, Hostway, Columbia Capital, and Pamlico Capital.
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