About Optimal Workshop
Optimal Workshop is a company based in Wellington (New Zealand) founded in 2007.. Optimal Workshop has raised $10 million across 1 funding round from investors including Pioneer Capital. Optimal Workshop offers products and services including Card Sorting, Surveys, First-click Testing, Prototype Testing, and Tree Testing. Optimal Workshop operates in a competitive market with competitors including User Testing, Suzy, dscout, Clicktale and Realeyes, among others.
- Headquarter Wellington, New Zealand
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Sectors
Technology
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Email
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Phone
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$10 M (USD)
in 1 rounds
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Latest Funding Round
$10 M (USD), Series B
Feb 08, 2022
- Investors
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Employee Count
Employee Count
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Products & Services of Optimal Workshop
Optimal Workshop offers a comprehensive portfolio of products and services, including Card Sorting, Surveys, First-click Testing, Prototype Testing, and Tree Testing. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Tool to organize content based on user expectations.
Simple tool for quick user feedback collection.
Identifies usability issues in user interfaces.
Tests early designs for user interaction.
Evaluates content findability in structures.
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Funding Insights of Optimal Workshop
Optimal Workshop has successfully raised a total of $10M through 1 strategic funding round. The most recent funding activity was a Series B round of $10 million completed in February 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Series B — $10.0M
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First Round
First Round
(08 Feb 2022)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Feb, 2022 | Amount | Series B - Optimal Workshop | Valuation | Pioneer Capital |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Optimal Workshop
Optimal Workshop has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Pioneer Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by Optimal Workshop
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Optimal Workshop
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Optimal Workshop Comparisons
Competitors of Optimal Workshop
Optimal Workshop operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as User Testing, Suzy, dscout, Clicktale and Realeyes, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Automated usability testing and feedback for mobile experiences is provided.
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Customer targeting and feedback management platform is utilized for insights.
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| domain | founded_year | HQ Location |
User feedback is gathered via cloud-based web and mobile platforms.
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| domain | founded_year | HQ Location |
AI-based customer experience analytics and visualization are offered.
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| domain | founded_year | HQ Location |
AI-powered attention measurement and identity verification solutions are provided.
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| domain | founded_year | HQ Location |
Customer analytics solutions are provided for brands and retailers.
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| Company Name | Domain | Founded year | HQ Location | Description |
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Optimal Workshop
When was Optimal Workshop founded?
Optimal Workshop was founded in 2007 and raised its 1st funding round 15 years after it was founded.
Where is Optimal Workshop located?
Optimal Workshop is headquartered in Wellington, New Zealand.
Is Optimal Workshop a funded company?
Optimal Workshop is a funded company, having raised a total of $10M across 1 funding round to date. The company's 1st funding round was a Series B of $10M, raised on Feb 08, 2022.
What does Optimal Workshop do?
Optimal workshop provide tools to conduct research on the UX. The company provides 5 applications - Trrjack, for creating trees on user journeys to see where the users are getting lost, Optimal Sort, for card sorting to create information flow and website navigation paths, for conducting usability tests related to a particular use case and generate heat maps on wireframes through crowdsourced data, Questions, for creation of user surveys and Reframer, for gathering qualitative feedback from the users. The pricing is divided into 3 buckets - Free, The Suite (166month) and Enterprise(price available on request). Clients include Netflix, BBC, Dropbox, Vodafone and British Airways.
Who are the top competitors of Optimal Workshop?
Optimal Workshop's top competitors include User Testing, Earnest Analytics and dscout.
What products or services does Optimal Workshop offer?
Optimal Workshop offers Card Sorting, Surveys, First-click Testing, Prototype Testing, and Tree Testing.
Who are Optimal Workshop's investors?
Optimal Workshop has 1 investor. Key investors include Pioneer Capital.