About Optimal Workshop
Optimal Workshop is a company based in Wellington (New Zealand) founded in 2007. Optimal Workshop has raised $10 million across 1 funding round from investors including Pioneer Capital. Optimal Workshop offers products and services including Card Sorting, Surveys, First-click Testing, Prototype Testing, and Tree Testing. Optimal Workshop operates in a competitive market with competitors including User Testing, Suzy, dscout, Clicktale and Realeyes, among others.
- Total Equity Funding$10M (USD)
in 1 rounds
- Latest Funding Round$10M (USD), Series B
Feb 2022
- Investors
Products & Services of Optimal Workshop
Optimal Workshop offers a comprehensive portfolio of products and services, including Card Sorting, Surveys, First-click Testing, Prototype Testing, and Tree Testing.
Tool to organize content based on user expectations.
Simple tool for quick user feedback collection.
Identifies usability issues in user interfaces.
Tests early designs for user interaction.
Evaluates content findability in structures.
Apps and channels of Optimal Workshop
its YouTube channel UXTips has 51K subscribers and 30 videos.
Videos from Optimal Workshop
The most watched videos on Optimal Workshop's YouTube channel, UXTips (51K subscribers). Click a video to play it here.
More on UXTips.
Funding Insights of Optimal Workshop
Optimal Workshop has successfully raised a total of $10M through 1 strategic funding round. The most recent funding activity was a Series B round of $10 million completed in February 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $10M
- Total Rounds 1
- Last Round Series B — $10M
- First Round $10M
(Feb 2022)
- Investors Count 1
All 1 funding rounds of Optimal Workshop with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2022 | $10M | Series B | – | Pioneer Capital | – |
1 investors in total: 1 institutional.
Investors in Optimal Workshop
Optimal Workshop has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Pioneer Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | pioneercapital.co.nz | - |
Investor details for Optimal Workshop
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Optimal Workshop
19 people are tracked at Optimal Workshop (4 in leadership, 15 in team).
| Name | Role | Group |
|---|---|---|
Amberlie Denny | Chief Marketing Officer | Leadership |
Gabe Young | Head Of Product Innovation | Leadership |
Trent Mankelow | Co-founder and owner | Leadership |
Sean Tindale | Chief Product & Technology Officer | Leadership |
Deb Dornbusch | Finance Manager | Team |
Bernat Duran | Lead Engineer | Team |
Benjamin Burkhart | Senior Full Stack Developer | Team |
Mike Voets | Senior Backend and Platform Developer | Team |
Bennette Yee | Software Developer | Team |
Pat Horsley | Developer | Team |
Dianne Tennent | Product Developer | Team |
Lucy D. | Software Developer | Team |
Charlie Ascárate | Product Owner | Team |
Damon Simmonds | Senior Software Developer | Team |
Alejandra Serrano Fuentes | Front- Line Support | Team |
Amelia (Milly) Darby | Demand Generation Manager | Team |
Christine M. Chow | Sr. Product Marketing Manager | Team |
Katie Burdock | Product Coach | Team |
Patrick Broderick | AI Engineer | Team |
Complete people profiles for Optimal Workshop
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Optimal Workshop
2 dated milestones of Optimal Workshop across 15 years, from founding to its latest funding, stage changes and deals.
- Founded Optimal Workshop is founded.
- Funding First funding round of $10.0M.
Competitors of Optimal Workshop
Optimal Workshop operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as User Testing, Suzy, dscout, Clicktale and Realeyes, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| usertesting.com | 2007 | San Francisco, United States | $148.5M | 557 | Automated usability testing and feedback for mobile experiences is provided. | |
| suzy.com | 2009 | New York, United States | $107.65M | 97 | Customer targeting and feedback management platform is utilized for insights. | |
| dscout.com | 2011 | Chicago, United States | $81.05M | 127 | User feedback is gathered via cloud-based web and mobile platforms. | |
| clicktale.com | 2006 | New York, United States | $52.6M | – | AI-based customer experience analytics and visualization are offered. | |
| realeyesit.com | 2007 | London, United Kingdom | $32.11M | 1 | AI-powered attention measurement and identity verification solutions are provided. | |
| circana.com | 1979 | Chicago, United States | $100.32M | 6,400 | Customer analytics solutions are provided for brands and retailers. | |
| streetbees.com | 2014 | London, United Kingdom | $72.68M | 86 | AI-based marketing intelligence is collected via crowdsourced mobile workforce. | |
| earnestanalytics.com | 2012 | New York, United States | $33.5M | – | Consumer intelligence data is analyzed via an online research platform. | |
| qualsights.com | 2017 | Chicago, United States | $7.73M | 34 | Consumer insights are generated through AI-driven visual research tools. | |
| cint.com | 1998 | Stockholm, Sweden | $26.43M | 66 | Market research platform linking buyers and suppliers of online samples. |
Detailed competitors of Optimal Workshop
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Optimal Workshop
The website of Optimal Workshop (optimalworkshop.com) receives about 131.9K visits a month and ranks #259,309 among all websites worldwide, #7,321 in Marketing and Advertising.
- Monthly visits131.9K
▲ 2.8% vs previous month
- Unique visitors71.2K
per month
- Global rank#259,309
among all websites
- Category rank#7,321
Business and Consumer Services · Marketing and Advertising
- Bounce rate35%
- Pages per visit3.3
- Average visit1 min 07 sec
- DevicesDesktop 40% · Mobile 60%
Websites whose visitors overlap most with Optimal Workshop. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
loop11.com | loop11.com | 100% | – | #725,818 | – |
| userzoom.com | 99% | 733.3K | #53,731 | View details | |
| trymyui.com | 86% | – | #1,903,734 | View details | |
| userlytics.com | 82% | 603.5K | #60,418 | View details | |
| userfeel.com | 78% | 166.8K | #285,991 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 28 similar websites and full traffic analytics for Optimal Workshop
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 28 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Similar companies to Optimal Workshop
10 companies that operate in the same segment as Optimal Workshop (Collaboration & Community Tools), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
AI powered customer experience management software | 2001 | Pleasanton, California, United States | USD 344.39 M | USD 477.22 M | 1,531 | |
Product experience is managed through cloud-based analytics and feedback tools. | 2013 | Raleigh, North Carolina, United States | USD 468.19 M | – | – | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
A cloud-based platform is utilized for creating customizable surveys. | 1999 | Palo Alto, California, United States | USD 694 M | – | – | |
AI-powered loyalty management software is offered for enterprises. | 2008 | Bengaluru, Karnataka, India | USD 239.1 M | USD 78.34 M | 571 | |
Cloud-based business process management suite solutions are delivered. | 2010 | San Mateo, California, United States | USD 872.56 M | USD 838.81 M | 4,400 | |
Real-time communication and conversational AI solutions are provided by Agora. | 2014 | Guangzhou, Guangdong, China | USD 55 M | USD 141.43 M | 608 | |
SaaS platform enables digital adoption and customer self-service. | 2013 | San Jose, California, United States | USD 265.51 M | USD 52.03 M | 836 |
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Frequently Asked Questions about Optimal Workshop
Optimal Workshop was founded in 2007 and raised its 1st funding round 15 years after it was founded.
Optimal Workshop is headquartered in Wellington, New Zealand.
Optimal Workshop is a funded company, having raised a total of $10M across 1 funding round to date. The company's 1st funding round was a Series B of $10M, raised on Feb 2022.
Optimal workshop provide tools to conduct research on the UX. The company provides 5 applications - Trrjack, for creating trees on user journeys to see where the users are getting lost, Optimal Sort, for card sorting to create information flow and website navigation paths, for conducting usability tests related to a particular use case and generate heat maps on wireframes through crowdsourced data, Questions, for creation of user surveys and Reframer, for gathering qualitative feedback from the users. The pricing is divided into 3 buckets - Free, The Suite (166month) and Enterprise(price available on request). Clients include Netflix, BBC, Dropbox, Vodafone and British Airways.
Optimal Workshop's top competitors include User Testing, Earnest Analytics and dscout.
Optimal Workshop offers Card Sorting, Surveys, First-click Testing, Prototype Testing, and Tree Testing.
Optimal Workshop has 1 investor. Key investors include Pioneer Capital.
The website of Optimal Workshop receives about 132 thousand visits a month and ranks #259,309 among all websites worldwide.