About Optimal
Optimal is a Business Services company based in Austin (United States) founded in 2008 by Brian Wulfe, and was acquired by Optimad Media in August 2022. Digital marketing services are provided by Effective Spend to clients. It operates on a Professional Services and Data-as-a-Service model. Its chief executive, as recorded, is Brian Wulfe. Optimal offers products and services including Digital Advertising & Paid Media, Digital Marketing & Communications, and Audience Data & Analytics. Its focus areas include Marketing, Digital Marketing, Advertising Services and Technology.
Company details
Optimal, formerly known as Effective Spend, is focused on providing comprehensive digital media solutions. Services are offered in digital advertising, paid media, marketing communications, and audience data analytics. Industries served include performance, entertainment, healthcare, public affairs, and B2B sectors. Campaigns are designed to optimize results, drive conversions, and enhance brand exposure across various digital channels. Advanced data strategies are leveraged to build audience-first approaches with measurable outcomes.
- Headquarters Austin, United States
- Founders Brian Wulfe
- Stage Acquired
- SectorsBusiness Services
- Email••••••••
- Phone•••• ••••
- Website effectivespend.com
- Social LinkedIn X Facebook Instagram
- Acquired by Optimad Media (Aug 2022)
- Investors
- Acquired byOptimad Media
(Aug 2022)
Products & Services of Optimal
Optimal offers a comprehensive portfolio of products and services, including Digital Advertising & Paid Media, Digital Marketing & Communications, and Audience Data & Analytics.
Campaigns are optimized to boost ROAS across channels.
Brand exposure is increased through SEO and PR.
Strategies are built using datasets for measurable results.
Investors in Optimal
Optimal has secured backing from 1 investor. Prominent investors backing the company include Optimad Media.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Media planning, advertising, and data analytics services are provided. | 2015 | optimadmedia.com | Tustin, United States |
Investor details for Optimal
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Optimal
19 people are tracked at Optimal (4 in leadership, 15 in team).
| Name | Role | Group |
|---|---|---|
Brian Wulfe | Founder & CEO | Leadership |
Zak Brooks | Associate Director | Leadership |
Paula Thompson | Senior Account Director | Leadership |
Kyle Stoldt | Digital Media Director | Leadership |
Enrique Pellegrin | Digital Media Specialist | Team |
Evan Gerdes | Digital Media Strategist | Team |
Chris Cargill | Digital Media Specialist | Team |
Muhammad Asim Social Media Manager Ppc Expert | Amazon PPC | Team |
Amanda Fairris | Digital Media Manager | Team |
Courtney Smith | Senior Digital Media Manager | Team |
Megan Gillett | Digital Media Strategist | Team |
Ben Cooper | Senior Digital Media Manager | Team |
Laura Haddad | Digital Media Manager | Team |
Emmie Anderson | Digital Media Manager | Team |
Mat Parker | Digital Media Specialist | Team |
Sutherland Stith | Digital Media Specialist | Team |
Maddy Whiteman | Digital Media Specialist | Team |
Topher Zuleger-Freeman | Digital Media Manager | Team |
Aaron Millard | Data Analyst | Team |
Complete people profiles for Optimal
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Optimal
2 dated milestones of Optimal across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Optimal is founded.
- Exit Acquired by Optimad Media.
Web traffic of Optimal
Websites that share an audience with Optimal (effectivespend.com).
Websites whose visitors overlap most with Optimal. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
neonambition.com | neonambition.com | 100% | #4,219,958 | – | |
| theleverageway.com | 79% | View details |
Top companies in Marketing & Outreach Platforms
3 companies that operate in the same segment as Optimal (Marketing & Outreach Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Creative Artists Agency is engaged in talent representation and brand management. | 1975 | Los Angeles, California, United States | USD 263.26 M | 916 | ||
Provider of advertising services | 2003 | New York, New York, United States | USD 174.38 M | 3,660 | ||
Software suite solutions are provided for brands and e-commerce businesses. | 2013 | Lehi, Utah, United States | USD 277 M | USD 2.5 B | 2,158 |
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Frequently Asked Questions about Optimal
Optimal was founded in 2008.
Optimal is headquartered in Austin, United States. It is registered at Austin, Texas, United States.
Brian Wulfe is the CEO of Optimal, as recorded in our data. They have also founded this company.
Optimal, formerly known as Effective Spend, is focused on providing comprehensive digital media solutions. Services are offered in digital advertising, paid media, marketing communications, and audience data analytics. Industries served include performance, entertainment, healthcare, public affairs, and B2B sectors. Campaigns are designed to optimize results, drive conversions, and enhance brand exposure across various digital channels. Advanced data strategies are leveraged to build audience-first approaches with measurable outcomes.
Optimal offers Digital Advertising & Paid Media, Digital Marketing & Communications, and Audience Data & Analytics.
Optimal has 1 investor. Key investors include Optimad Media.
Yes. Optimal was acquired by Optimad Media in August 2022.