Optimal

Austin, United States Founded: 2008 • Age: 18 yrs Acquired By Optimad Media
Digital marketing services are provided by Effective Spend to clients.
Annual revenue - Latest available
Total funding - Funding intelligence
Employees - Tracked headcount
Investors 1 Known backers
Products 3 Services tracked
Competitors - Brand Intelligence

About Optimal

Optimal is a company based in Austin (United States) founded in 2008 by Brian Wulfe was acquired by Optimad Media in August 2022. It operates as a Professional Services and Data-as-a-Service. Optimal offers products and services including Digital Advertising & Paid Media, Digital Marketing & Communications, and Audience Data & Analytics.

  • Headquarter Austin, United States
  • Founders Brian Wulfe
  • Sectors
    Business Services
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
Operational Areas
Business Services → Customer Experience & Marketing Services Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Latest Funding Round
    Not available
  • Investors
  • Employee Count
    Not available
  • Acquired by
    Optimad Media

    (Aug 26, 2022)

Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal

Products & Services of Optimal

Optimal offers a comprehensive portfolio of products and services, including Digital Advertising & Paid Media, Digital Marketing & Communications, and Audience Data & Analytics.

Product name locked
Category locked
Primary

Campaigns are optimized to boost ROAS across channels.

Product name locked
Category locked
Locked

Brand exposure is increased through SEO and PR.

Product name locked
Category locked
Locked

Strategies are built using datasets for measurable results.

People of Optimal

Headcount 10-50
Employee Profiles 19
Employee Profiles
People
Zak Brooks
Associate Director
People
Enrique Pellegrin
Digital Media Specialist
People
Evan Gerdes
Digital Media Strategist
People
Chris Cargill
Digital Media Specialist

Unlock access to complete

Funding Insights of Optimal

Premium access

Detailed funding history for Optimal

Round names, dates, amounts, investors, and valuation history require an active premium plan.

  • Round names and dates
  • Funding amounts
  • Participating investors
  • Valuation history

Verified entity values are shown only after access is granted.

Investors in Optimal

Optimal has secured backing from 1 investor. Prominent investors backing the company include Optimad Media.

All
Investor Description Founded Year Domain Location
Media planning, advertising, and data analytics services are provided.
Locked Locked Locked
Premium access

Investor details for Optimal

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Optimal

Investments
Premium access

Investment portfolio details for Optimal

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

Verified entity values are shown only after access is granted.

Financial Statements - Optimal

Premium access

Detailed financials for Optimal

Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.

  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

Verified entity values are shown only after access is granted.

Optimal Comparisons

Optimal Primary company
Description
Digital marketing services are provided by Effective Spend t...
Location
Austin, United States
Founded Year
2008
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
Premium access

Peer comparison for Optimal

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
  • Funding comparison
  • Operating benchmarks

Verified entity values are shown only after access is granted.

+
Add Comparison
Available on Premium

Competitors of Optimal

Premium access

Detailed competitors of Optimal

Competitor domains, locations, full profiles, and operating metrics require an active premium plan.

  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

Verified entity values are shown only after access is granted.

Latest news on Optimal

Premium access

Complete news archive for Optimal

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Frequently Asked Questions about Optimal

Optimal was founded in 2008.

Optimal is headquartered in Austin, United States. It is registered at Austin, Texas, United States.

Brian Wulfe is the current CEO of Optimal. They have also founded this company.

Optimal, formerly known as Effective Spend, is focused on providing comprehensive digital media solutions. Services are offered in digital advertising, paid media, marketing communications, and audience data analytics. Industries served include performance, entertainment, healthcare, public affairs, and B2B sectors. Campaigns are designed to optimize results, drive conversions, and enhance brand exposure across various digital channels. Advanced data strategies are leveraged to build audience-first approaches with measurable outcomes.

Optimal offers Digital Advertising & Paid Media, Digital Marketing & Communications, and Audience Data & Analytics.

Optimal has 1 investor. Key investors include Optimad Media.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available