About OptimalSocial
OptimalSocial is a Media & Entertainment company based in San Francisco (United States) founded in 2008, and was acquired by Brand Networks in October 2013. Social media advertising campaigns and analytics are managed by OptimalSocial. OptimalSocial has raised $7.6 million across 2 funding rounds from investors including SVB, Wavemaker Partners and Brand Networks. The company has 62 employees. Its focus areas include Enterprise Applications, AdTech, Campaign Management Platform and Social Media. Its legal entity is BRAND NETWORKS, LLC. Its competitors include AdHawk, Meebo and Genus AI; 3 of its 3 listed competitors have raised funding.
Company details
Optimal Inc. is a social media advertising and analytics platform helping brands and advertisers manage social advertising campaigns in real-time with its media acquisition and optimization platform and proprietary audience analytics suite. Also provides an analytics suite that generates actionable insights for user targeting and an ad platform managing campaigns automatically and efficiently. Provides both full service and self-service options to accommodate the varying needs of different organizations. Acquired by Brand Networks in October 2013 for 35M in cash and stock.
- Headquarters San Francisco, United States
- Employees 62
- Stage Acquired
- SectorsMedia & Entertainment
- Website optimalsocial.com
- Social LinkedIn X Instagram
- Acquired by Brand Networks (Oct 2013)
- Legal Name Brand Networks, Llc
- Total Equity Funding$7.6M (USD)
in 2 rounds
- Latest Funding Round$7M (USD), Series B
Jan 2013
- InvestorsSVB
& 7 more
- Employee Count62
- Acquired byBrand Networks
(Oct 2013)
Funding Insights of OptimalSocial
OptimalSocial has successfully raised a total of $7.6M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $7 million completed in January 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $7.6M
- Total Rounds 2
- Last Round Series B — $7M
- First Round $600,000
(Jan 2008)
- Investors Count 7
All 2 funding rounds of OptimalSocial with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2013 | $7M | Series B | – | – | |
| Jan 2008 | $600,000 | Series A | – | – |
8 investors in total: 8 institutional.
Investors in OptimalSocial
OptimalSocial has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include SVB, Wavemaker Partners and Brand Networks.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are directed by DoubleRock toward early-stage tech startups. | doublerock.com | San Francisco, United States | ||
| signalventures.com | ||||
Early-stage US investments are focused on by Neu Venture Capital. | neuvc.com | New York, United States | ||
Seed & early stage tech-focused micro-VC firm funding companies in the US | wgifund.com | New York, United States | ||
Investments in early-stage technology companies are made by Wavemaker Partners. | 2003 | wavemaker.vc | Los Angeles, United States | |
Early-stage venture capital investments are made in US tech sectors. | socialstarts.com | San Francisco, United States | ||
Banking services are provided to innovative companies, investors, and individuals. | 1983 | svb.com | Santa Clara, United States | |
Brand Networks is recognized for employee influencer marketing technology. | 2006 | bn.co | Saint Paul, United States |
Investor details for OptimalSocial
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Timeline of OptimalSocial
4 dated milestones of OptimalSocial across 5 years, from founding to its latest funding, stage changes and deals.
- Founded OptimalSocial is founded.
- Funding First funding round of $600K.
- Funding Latest funding round, Series B, of $7.0M.
- Exit Acquired by Brand Networks.
Competitors of OptimalSocial
OptimalSocial has 3 listed competitors in our database, 3 of them funded. They include AdHawk, Meebo and Genus AI.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| tryadhawk.com | 2015 | Boulder, United States | $17.41M | Digital advertising metrics are managed across multiple channels. | ||
| meebo.com | 2005 | Mountain View, United States | $65M | 93 | Instant messaging and social networking service provider | |
| genus.ai | 2016 | San Francisco, United States | $10M | Platform offering predictive analytics solutions |
Detailed competitors of OptimalSocial
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Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as OptimalSocial (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Optimalsocial
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Frequently Asked Questions about OptimalSocial
OptimalSocial was founded in 2008.
OptimalSocial is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
OptimalSocial is a funded company, having raised a total of $7.6M across 2 funding rounds to date. The company's 1st funding round was a Series A of $600K, raised on Jan 2008.
OptimalSocial has 62 employees.
Optimal Inc. is a social media advertising and analytics platform helping brands and advertisers manage social advertising campaigns in real-time with its media acquisition and optimization platform and proprietary audience analytics suite. Also provides an analytics suite that generates actionable insights for user targeting and an ad platform managing campaigns automatically and efficiently. Provides both full service and self-service options to accommodate the varying needs of different organizations. Acquired by Brand Networks in October 2013 for 35M in cash and stock.
OptimalSocial has 8 investors. Key investors include SVB, Wavemaker Partners, Brand Networks, DoubleRock, and Signal Ventures.
OptimalSocial operates through Brand Networks, Llc.
Yes. OptimalSocial was acquired by Brand Networks in October 2013.