OptimalSocial

San Francisco, United States Founded: 2008 • Age: 18 yrs Acquired By Brand Networks
Social media advertising campaigns and analytics are managed by OptimalSocial.
Annual revenue - Latest available
Total funding $7.6M 2 rounds
Employees 62 Tracked headcount
Investors 8 Known backers
Products - Services tracked
Competitors 10 Brand Intelligence

About OptimalSocial

OptimalSocial is a company based in San Francisco (United States) founded in 2008 was acquired by Brand Networks in October 2013. OptimalSocial has raised $7.6 million across 2 funding rounds from investors including SVB, Wavemaker Partners and Brand Networks. The company has 62 employees as of December 31, 2021. OptimalSocial operates in a competitive market with competitors including Hootsuite, Smartly.io, AdHawk, Meebo and Genus AI, among others.

  • Headquarter San Francisco, United States
  • Employees 62 as on 31 Dec, 2021
  • Sectors
    Media & Entertainment
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Brand Networks, Llc
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $7.6 M (USD)

    in 2 rounds

  • Latest Funding Round
    $7 M (USD), Series B

    Jan 22, 2013

  • Investors
    SVB

    & 7 more

  • Employee Count
    62

    as on Dec 31, 2021

  • Acquired by
    Brand Networks

    (Oct 16, 2013)

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Funding Insights of OptimalSocial

OptimalSocial has successfully raised a total of $7.6M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $7 million completed in January 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in OptimalSocial

OptimalSocial has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include SVB, Wavemaker Partners and Brand Networks.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Investments are directed by DoubleRock toward early-stage tech startups.
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-
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Early-stage US investments are focused on by Neu Venture Capital.
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Investor details for OptimalSocial

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Investments & Acquisitions by OptimalSocial

Investments
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Investment portfolio details for OptimalSocial

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Financial Statements - OptimalSocial

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Detailed financials for OptimalSocial

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Optimalsocial Comparisons

OptimalSocial Primary company
Description
Social media advertising campaigns and analytics are managed...
Location
San Francisco, United States
Founded Year
2008
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
62
As of 2021
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Peer comparison for OptimalSocial

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Competitors of OptimalSocial

OptimalSocial operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Hootsuite, Smartly.io, AdHawk, Meebo and Genus AI, among others.

Company Name Domain Founded year HQ Location Description
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AI based social media management platform for businesses
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Social advertising is managed and optimized via a SaaS platform.
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Digital advertising metrics are managed across multiple channels.
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Instant messaging and social networking service provider
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Platform offering predictive analytics solutions
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PPC campaigns are launched, managed, and optimized for SEM agencies.
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Detailed competitors of OptimalSocial

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Latest news on Optimalsocial

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Complete news archive for OptimalSocial

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Frequently Asked Questions about OptimalSocial

OptimalSocial was founded in 2008.

OptimalSocial is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

OptimalSocial is a funded company, having raised a total of $7.6M across 2 funding rounds to date.

As of Dec 31, 2021, the latest employee count at OptimalSocial is 62.

Optimal Inc. is a social media advertising and analytics platform helping brands and advertisers manage social advertising campaigns in real-time with its media acquisition and optimization platform and proprietary audience analytics suite. Also provides an analytics suite that generates actionable insights for user targeting and an ad platform managing campaigns automatically and efficiently. Provides both full service and self-service options to accommodate the varying needs of different organizations. Acquired by Brand Networks in October 2013 for 35M in cash and stock.

OptimalSocial's top competitors include Hootsuite, Smartly.io and ROI Hunter.

OptimalSocial has 8 investors. Key investors include SVB, Wavemaker Partners, Brand Networks, DoubleRock, and Signal Ventures.

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