About Orchard Insights
Orchard Insights is a Business Services company based in Chicago (United States) founded in 2009, and was acquired by LaFleur Marketing in August 2023. Market research is conducted through innovative consumer behavior testing. It operates on a Professional Services model. Its chief executive, as recorded, is Christopher Lafleur. Orchard Insights offers products and services including In-the-Wild Testing, Concept Testing, and Audience Segmentation. Its focus areas include Market Research and Consumer Insights. Its competitors include ICF, NewtonX and Escalent; 1 of its 3 listed competitors has raised funding.
Company details
Orchard Insights is focused on modernizing market research by leveraging digital social environments to observe authentic consumer behavior. Testing is conducted without incentives or self-reporting, ensuring unbiased data. The proprietary platform enables rapid testing of multiple ideas simultaneously, covering sectors like innovation, consumer research, and marketing. Solutions are provided to uncover consumer needs, test concepts, and refine messaging, delivering actionable insights for better decision-making in weeks rather than months.
- Headquarters Chicago, United States
- Stage Acquired
- SectorsBusiness Services
- Phone•••• ••••
- Website orchard-insights.com
- Social LinkedIn
- Acquired by LaFleur Marketing (Aug 2023)
- InvestorsThornapple River Capital
& 1 more
- Acquired byLaFleur Marketing
(Aug 2023)
Products & Services of Orchard Insights
Orchard Insights offers a comprehensive portfolio of products and services, including In-the-Wild Testing, Concept Testing, and Audience Segmentation.
Consumer behavior is tested in digital social environments.
Ideas are evaluated for consumer engagement and resonance.
Consumers are targeted based on demographics and interests.
Funding Insights of Orchard Insights
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Orchard Insights with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2024 | Seed | – | – |
2 investors in total: 2 institutional.
Investors in Orchard Insights
Orchard Insights has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Thornapple River Capital and LaFleur Marketing.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Invests in early-stage companies in healthcare, biotech, medical devices, and technology. | 2015 | thornapplecap.com | Seattle, United States | |
Offers marketing strategy, content creation, and digital consulting for businesses. | 2014 | lafleur.marketing | Grand Rapids, United States |
Investor details for Orchard Insights
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Orchard Insights
1 people are tracked at Orchard Insights (1 in leadership).
| Name | Role | Group |
|---|---|---|
Christopher Lafleur | CEO | Leadership |
Complete people profiles for Orchard Insights
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Orchard Insights
3 dated milestones of Orchard Insights across 15 years, from founding to its latest funding, stage changes and deals.
- Founded Orchard Insights is founded.
- Exit Acquired by LaFleur Marketing.
- Funding First funding round.
Competitors of Orchard Insights
Orchard Insights has 3 listed competitors in our database, 1 of them funded. They include ICF, NewtonX and Escalent.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| icf.com | 1969 | United States | 9,000 | IT suite and market research services are provided worldwide. | ||
| newtonx.com | 2016 | New York, United States | $47M | 52 | AI-powered marketplace facilitates expert knowledge access for corporates. | |
| escalent.co | 1975 | Livonia, United States | 481 | Brand management and marketing exploration services are provided by Escalent. |
Detailed competitors of Orchard Insights
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Orchard Insights
The website of Orchard Insights (orchard-insights.com) receives about 3.2K visits a month.
- Monthly visits3.2K
▼ 76% vs previous month
Top companies in Marketing & Outreach Platforms
3 companies that operate in the same segment as Orchard Insights (Marketing & Outreach Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Creative Artists Agency is engaged in talent representation and brand management. | 1975 | Los Angeles, California, United States | USD 263.26 M | 916 | ||
Provider of advertising services | 2003 | New York, New York, United States | USD 174.38 M | 3,660 | ||
Software suite solutions are provided for brands and e-commerce businesses. | 2013 | Lehi, Utah, United States | USD 277 M | USD 2.5 B | 2,158 |
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Frequently Asked Questions about Orchard Insights
Orchard Insights was founded in 2009 and raised its 1st funding round 15 years after it was founded.
Orchard Insights is headquartered in Chicago, United States. It is registered at Chicago, Illinois, United States.
Christopher Lafleur is the CEO of Orchard Insights, as recorded in our data.
Orchard Insights is focused on modernizing market research by leveraging digital social environments to observe authentic consumer behavior. Testing is conducted without incentives or self-reporting, ensuring unbiased data. The proprietary platform enables rapid testing of multiple ideas simultaneously, covering sectors like innovation, consumer research, and marketing. Solutions are provided to uncover consumer needs, test concepts, and refine messaging, delivering actionable insights for better decision-making in weeks rather than months.
Orchard Insights offers In-the-Wild Testing, Concept Testing, and Audience Segmentation.
Orchard Insights has 2 investors. Key investors include Thornapple River Capital, and LaFleur Marketing.
Yes. Orchard Insights was acquired by LaFleur Marketing in August 2023.