About Origami Logic
Origami Logic is a Technology company based in Palo Alto (United States) founded in 2012, and was acquired by Intuit in May 2019. Marketing intelligence is provided via SaaS platform connecting data sources. Origami Logic has raised $72.46 million across 5 funding rounds from investors including Intuit, Accel and Lightspeed Venture Partners. The company was acqui-hired. Its focus areas include Enterprise Applications, Business Intelligence, Unstructured Data Analytics and Text Analytics. Its legal entity is ORIGAMI LOGIC, INC. Its competitors include Meltwater, Radius and data.ai; 2 of its 3 listed competitors have raised funding.
Company details
Origami Logic offers a marketing intelligence platform which connects marketing accounts, platforms, and data sources to drive informed execution. It combines external and internal data, folds in all campaign metrics, and presents it in a visual dashboard that removes cross-channel barriers. Its Marketing Graph feature enables users to organise marketing assets and assess their performance with customizable measurement metric. Origami Logic measures marketing campaign performance across thousands of digital channels and accounts for brands such as Visa, JCPenney, Cisco, Intel and Aeropostale.
- Headquarters Palo Alto, United States
- Stage Acquired
- SectorsTechnology
- Website origamilogic.com
- Social LinkedIn X Facebook
- Acquired by Intuit (May 2019)
- Legal Name Origami Logic, Inc.
Funding Insights of Origami Logic
Origami Logic has successfully raised a total of $72.46M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $15.2 million completed in January 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $72.46M
- Total Rounds 5
- Last Round Series C — $15.2M
- First Round $7.96M
(Sep 2012)
- Investors Count 7
All 5 funding rounds of Origami Logic with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2018 | $15.2M | Series C | – | Saban Ventures, Viola Group | – |
| Sep 2015 | $25M | Series C | – | Next World Capital | |
| Jan 2014 | $15M | Series B | – | – | |
| Nov 2012 | $9.3M | Series A | – | Accel | |
| Sep 2012 | $7.96M | Series A | – | Accel, Lightspeed Venture Partners | – |
8 investors in total: 8 institutional.
Investors in Origami Logic
Origami Logic has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Intuit, Accel and Lightspeed Venture Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital funding is provided by Saban Ventures in Israel. | sabanventures.com | Tel Aviv, Israel | ||
Investments are made in early-stage technology companies globally. | viola-group.com | Herzliya, Israel | ||
Mid-stage venture capital investments and support for tech entrepreneurs. | dagventures.com | |||
Accel is recognized as a leading venture capital firm. | 1983 | accel.com | Palo Alto, United States | |
Sector-agnostic growth stage VC investment company funding companies in the US and Asia | 1992 | iconventures.com | Palo Alto, United States | |
Venture capital investing in innovative companies across global sectors is undertaken by Lightspeed Venture Partners. | 1997 | lsvp.com | Menlo Park, United States | |
VC firm investing in the US | nextworldcap.com | San Francisco, United States | ||
Financial and accounting software is developed for businesses and individuals. | 1983 | intuit.com | Mountain View, United States |
Investor details for Origami Logic
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Timeline of Origami Logic
4 dated milestones of Origami Logic across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Origami Logic is founded.
- Funding First funding round of $8.0M.
- Funding Latest funding round, Series C, of $15.2M.
- Exit Acquired by Intuit.
Competitors of Origami Logic
Origami Logic has 3 listed competitors in our database, 2 of them funded. They include Meltwater, Radius and data.ai.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| meltwater.com | 2001 | San Francisco, United States | 1 | Cloud-based social media monitoring and analytics are offered for businesses. | ||
| radius.com | 1990 | San Francisco, United States | $332.76M | Predictive marketing and sales platform | ||
| data.ai | 2010 | San Francisco, United States | $157M | 123 | Market data is analyzed by AI to generate consumer insights. |
Detailed competitors of Origami Logic
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Web traffic of Origami Logic
Websites that share an audience with Origami Logic (origamilogic.com).
Websites whose visitors overlap most with Origami Logic. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| pinstorm.com | 100% | View details | |||
affiliates.walmart.com | affiliates.walmart.com | 100% | – | ||
prosociate.com | prosociate.com | 100% | #8,819,884 | – | |
medikalize.com.tr | medikalize.com.tr | 100% | – | ||
addataexpress.com | addataexpress.com | 61% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 10 similar websites and full traffic analytics for Origami Logic
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 10 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Business Analytics & Intelligence Tools
3 companies that operate in the same segment as Origami Logic (Business Analytics & Intelligence Tools) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Data, analytics, and AI capabilities are unified in a platform. | 2013 | San Francisco, California, United States | USD 25.18 B | USD 15.9 M | 5,679 | |
Platform that provides data analysis and management solutions | 2003 | Denver, Colorado, United States | USD 2.46 B | USD 2.87 B | 5,915 | |
AI-based solutions for health management are provided. | 2015 | Dallas, Texas, United States | USD 2.8 B | 1,111 |
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Related news about Origami Logic
Complete news archive for Origami Logic
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Frequently Asked Questions about Origami Logic
Origami Logic was founded in 2012.
Origami Logic is headquartered in Palo Alto, United States. It is registered at Palo Alto, California, United States.
Origami Logic is a funded company, having raised a total of $72.46M across 5 funding rounds to date. The company's 1st funding round was a Series A of $7.96M, raised on Sep 2012.
Origami Logic offers a marketing intelligence platform which connects marketing accounts, platforms, and data sources to drive informed execution. It combines external and internal data, folds in all campaign metrics, and presents it in a visual dashboard that removes cross-channel barriers. Its Marketing Graph feature enables users to organise marketing assets and assess their performance with customizable measurement metric. Origami Logic measures marketing campaign performance across thousands of digital channels and accounts for brands such as Visa, JCPenney, Cisco, Intel and Aeropostale.
Origami Logic has 8 investors. Key investors include Intuit, Accel, Lightspeed Venture Partners, Icon Ventures, and Saban Ventures.
Origami Logic operates through Origami Logic, Inc..
Yes. Origami Logic was acquired by Intuit in May 2019.