About OTBT
OTBT is a company founded in 2019. It operates as a B2B. OTBT offers products and services including Branding and Advertising, Stories and Tactics, Experience and Events, and Platform and Assets. OTBT operates in a competitive market with competitors including S⁴Capital, Townsquare Media, Advantage Solutions, Prophet and Tinuiti, among others.
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Business Services
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Products & Services of OTBT
OTBT offers a comprehensive portfolio of products and services, including Branding and Advertising, Stories and Tactics, Experience and Events, and Platform and Assets. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Services for building brands and engaging content to influence behavior.
Combines storytelling with tactics to drive emotions and sales effectively.
Designs immersive experiences and events for utility and engagement.
Constructs digital interfaces to solve user pain points simply.
Funding Insights of OTBT
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investments & Acquisitions by OTBT
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - OTBT
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Otbt Comparisons
Competitors of OTBT
OTBT operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as S⁴Capital, Townsquare Media, Advantage Solutions, Prophet and Tinuiti, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Digital advertising and content marketing services are provided globally.
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Media Company focused on radio broadcasting, live events, marketing solutions
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Consumer packaged goods sales and digital marketing services are provided.
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Brand and marketing consulting solutions provider
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Digital marketing services including paid search and e-commerce are provided.
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| domain | founded_year | HQ Location |
Digital marketing, advertising, and IT services are provided globally.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about OTBT
When was OTBT founded?
OTBT was founded in 2019.
What does OTBT do?
Off The Beaten Track (OTBT) is an integrated marketing agency based in Singapore that takes a holistic approach to creativity and business strategy. It focuses on media-neutral ideas, structured thinking, and campaign framing to deliver effective communication through content, digital platforms, and experiential events. The agency emphasizes user experience design, storytelling, and building borderless brand experiences to drive results for clients in various sectors.
Who are the top competitors of OTBT?
OTBT's top competitors include S⁴Capital, Townsquare Media and Tinuiti.
What products or services does OTBT offer?
OTBT offers Branding and Advertising, Stories and Tactics, Experience and Events, and Platform and Assets.