About Outsight
Outsight is a Media & Entertainment company based in Brussels (Belgium) founded in 1973, and was acquired by Billups in January 2024. OOH campaign management platform is provided for advertisers and publishers. The company has 7 employees. The company was acqui-hired. Outsight offers products and services including Analytics, Discovery, Attention Dashboard, and Brand Study Dashboard. Its focus areas include Enterprise Applications, Tech for Traditional Advertising, Out of Home and Traditional OOH.
Company details
Outsight was founded in 1973 in Brussels, Belgium, and operates within the out-of-home (OOH) advertising sector. A dedicated platform for managing OOH campaigns is maintained for advertisers and publishers. Advisory services are extended to support communication objectives. Formats including bus shelter posters, billboards, metro and train station screens, and public transport stickering are facilitated. Independent experts are engaged to analyze, advise, and mediate on OOH campaigns.
- Headquarters Brussels, Belgium
- Employees 7
- Stage Acquired
- SectorsMedia & Entertainment
- Email••••••••
- Phone•••• ••••
- Website outsight.pub
- Social LinkedIn X Facebook
- Acquired by Billups (Jan 2024)
- Legal Name Outsight
- Annual Revenue$56.33 M (USD)62as on Dec 31, 2022
- Net Profit$830.77 K (USD)53as on Dec 31, 2022
- EBITDA$1.21 M (USD)43as on Dec 31, 2022
- Latest Funding Round$2.52M (USD), Grant
Dec 2020
- InvestorsEuropean Union
& 1 more
- Employee Count7
- Acquired byBillups
(Jan 2024)
Products & Services of Outsight
Outsight offers a comprehensive portfolio of products and services, including Analytics, Discovery, Attention Dashboard, and Brand Study Dashboard.
Tools to analyze and optimize Out-of-Home advertising performance.
Platform for exploring and selecting over a million OOH units.
Dashboard providing advanced metrics for advertising attention.
Tools to visualize and gain insights into brand performance.
Funding Insights of Outsight
- Total Rounds 1
- Last Round Grant — $2.52M
- First Round $2.52M
(Dec 2020)
- Investors Count 1
All 1 funding rounds of Outsight with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2020 | $2.52M | Grant | – | – |
2 investors in total: 2 institutional.
Investors in Outsight
Outsight has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include European Union and Billups.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability | 1958 | europa.eu | Brussels, Belgium | |
Provides OOH media services for advertisers and media owners through analytics and planning tools. | 2003 | billups.com | New York, United States |
Investor details for Outsight
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Outsight
3 dated milestones of Outsight across 51 years, from founding to its latest funding, stage changes and deals.
- Founded Outsight is founded.
- Funding First funding round of $2.5M.
- Exit Acquired by Billups.
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Frequently Asked Questions about Outsight
Outsight was founded in 1973 and raised its 1st funding round 47 years after it was founded.
Outsight is headquartered in Brussels, Belgium. It is registered at Brussels, Brussels-capital Region, Belgium.
Outsight has 7 employees.
Annual revenue of Outsight is $56.33M as on Dec 31, 2022.
Outsight was founded in 1973 in Brussels, Belgium, and operates within the out-of-home (OOH) advertising sector. A dedicated platform for managing OOH campaigns is maintained for advertisers and publishers. Advisory services are extended to support communication objectives. Formats including bus shelter posters, billboards, metro and train station screens, and public transport stickering are facilitated. Independent experts are engaged to analyze, advise, and mediate on OOH campaigns.
Outsight offers Analytics, Discovery, Attention Dashboard, and Brand Study Dashboard.
Outsight has 2 investors. Key investors include European Union, and Billups.
Outsight operates through Outsight.
Yes. Outsight was acquired by Billups in January 2024.