Billups

New York, United States Founded: 2003 • Age: 23 yrs
Provides OOH media services for advertisers and media owners through analytics and planning tools.
Request Access

About Billups

Billups is a company based in New York (United States) founded in 2003 by Heather Billups. It operates as a B2B, and SaaS. Billups has completed 9 acquisitions, including Ads on Top, Billie Media and Generation Outdoor. Billups offers products and services including billups Analytics and billups Discovery. Billups operates in a competitive market with competitors including VGI PLC, HYGH, Veridooh, BroadSign and LocaModa, among others.

  • Headquarter New York, United States
  • Founders Heather Billups
  • Sectors
    Media & Entertainment
    Technology
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Billups, Inc.
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Investments & Acquisitions
    Ads on Top

    & 8 more

Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal

Products & Services of Billups

Billups offers a comprehensive portfolio of products and services, including billups Analytics and billups Discovery. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Tool for analyzing and optimizing OOH campaign performance metrics.

Platform to explore and manage OOH inventory units worldwide.

People of Billups
Headcount 200-500
Employee Profiles 33
Employee Profiles
People
David Koppelman
Managing Director, USA (East)
People
Alberto Rodriguez
Senior Investment Manager - EMEA
People
Shannon Ratchford
Head Of Commercial & Investment - EMEA
People
David Krupp
Global CEO

Unlock access to complete

Funding Insights of Billups

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investments & Acquisitions by Billups

Billups has strategically engaged in corporate development activities, having acquired 9 companies. Notable acquisitions include Ads on Top, Billie Media and Generation Outdoor. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Out-of-Home advertising solutions are provided by Billie Media.
2021
Independent media agency specializing in out-of-home advertising, driven by science and supported by data.
2020
Digital OOH campaign management software is offered by Outchart.
2018
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Billups

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Billups Comparisons

Employees
+
Add Comparison
Available on Premium

Competitors of Billups

Billups operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as VGI PLC, HYGH, Veridooh, BroadSign and LocaModa, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Provides out of home advertising solution
domain founded_year HQ Location
Digital OOH campaigns are managed through a programmatic booking platform.
domain founded_year HQ Location
Platform offering OOH campaign management software
domain founded_year HQ Location
Cloud-based digital signage software and hardware solutions are delivered.
domain founded_year HQ Location
Social media monitoring platform for digital out of home advertising
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Billups

Frequently Asked Questions about Billups

When was Billups founded?

Billups was founded in 2003.

Where is Billups located?

Billups is headquartered in New York, United States. It is registered at New York, New York, United States.

What does Billups do?

billups specializes in out-of-home advertising, helping advertisers and agencies plan, buy, and measure campaigns using proprietary analytics platforms. They operate globally across North America, EMEA, and APAC regions. The company focuses on enhancing media performance with tools like billups Analytics and Discovery, serving leading brands and agencies. Their services include campaign optimization, inventory management, and sustainable OOH solutions, emphasizing data-driven insights and accountability.

Who are the top competitors of Billups?

Billups's top competitors include Veridooh, BroadSign and VGI PLC.

What products or services does Billups offer?

Billups offers billups Analytics and billups Discovery.

How many acquisitions has Billups made?

Billups has made 9 acquisitions, including Ads on Top, Billie Media, and Generation Outdoor.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available