About Billups
Billups is a Media & Entertainment company based in New York (United States) founded in 2003 by Heather Billups. It provides OOH media services for advertisers and media owners through analytics and planning tools. It operates on a B2B and SaaS model in Media & Entertainment and Technology sectors. Billups has completed 9 acquisitions, including Ads on Top, Billie Media and Generation Outdoor. Billups offers products and services including billups Analytics and billups Discovery. Its focus areas include Media, Advertising Tech, Analytics and Measurement and Performance Optimization. Its legal entity is BILLUPS, INC. Its competitors include LocaModa and Dolphin Digital; 1 of its 2 listed competitors has raised funding.
Company details
billups specializes in out-of-home advertising, helping advertisers and agencies plan, buy, and measure campaigns using proprietary analytics platforms. They operate globally across North America, EMEA, and APAC regions. The company focuses on enhancing media performance with tools like billups Analytics and Discovery, serving leading brands and agencies. Their services include campaign optimization, inventory management, and sustainable OOH solutions, emphasizing data-driven insights and accountability.
- Headquarters New York, United States
- Founders Heather Billups
- SectorsMedia & EntertainmentTechnology
- Website billups.com
- Social LinkedIn X Instagram YouTube
- Legal Name Billups, Inc.
- Investments & AcquisitionsAds on Top
& 8 more
Products & Services of Billups
Billups offers a comprehensive portfolio of products and services, including billups Analytics and billups Discovery.
Tool for analyzing and optimizing OOH campaign performance metrics.
Platform to explore and manage OOH inventory units worldwide.
Apps and channels of Billups
its YouTube channel Billups has 70 subscribers and 24 videos.
Videos from Billups
The most watched videos on Billups's YouTube channel, Billups (70 subscribers). Click a video to play it here.
More on Billups.
People of Billups
35 people are tracked at Billups (28 in leadership, 7 in team).
| Name | Role | Group |
|---|---|---|
Heather Billups | Co-Founder | Leadership |
Benjamin Billups | Co-founder | Leadership |
David Koppelman | Managing Director, USA (East) | Leadership |
Shannon Ratchford | Head Of Commercial & Investment - EMEA | Leadership |
David Krupp | Global CEO | Leadership |
Jennifer Napierala | Global Head of People Operations | Leadership |
Ben Poole | Director Client Development | Australia & New Zealand | Leadership |
Claudia Valderrama | Global Chief Operating Officer | Leadership |
James McEwan | CEO, EMEA | Leadership |
Benjamin Milne | CEO, APAC | Leadership |
Shawn Spooner | Global Chief Technology Officer | Leadership |
Annie Bednarski | Managing Director, USA (Central) | Leadership |
Jaime Byrdak | CEO, North America | Leadership |
Henry Lucas | Chief Revenue Officer | Leadership |
David Williams | Global Head of Commercial & Investment | Leadership |
Cameron Haggerty | Head Of Commercial & Investment - North America | Leadership |
Dana Gyllen | Head Of Campaign Ops - USA | Leadership |
Angie Cutter | Managing Director, APAC | Leadership |
Ranganathan Somanathan | Chief Global Growth Officer | Leadership |
Sergio San Jose | Global Marketing Director | Leadership |
15 more people are available in the full profile.
Complete people profiles for Billups
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
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Investments & Acquisitions by Billups
Billups has strategically engaged in corporate development activities, having acquired 9 companies. Notable acquisitions include Ads on Top, Billie Media and Generation Outdoor.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Outdoor advertising services are provided globally with technology and expertise. | mediabridgeglobal.com | London, United Kingdom | 2013 | Nov 2024 | •••• | |
Out-of-Home advertising solutions are provided by Billie Media. | billiemedia.co.nz | Auckland, New Zealand | 2021 | May 2024 | •••• | |
OOH campaign management platform is provided for advertisers and publishers. | outsight.pub | Brussels, Belgium | 1973 | Jan 2024 | •••• | |
Independent media agency specializing in out-of-home advertising, driven by science and supported by data. | oohlabs.com | 2020 | Oct 2023 | •••• | ||
Outdoor advertising services are provided via digital and static billboards. | tacmedia.com.my | Petaling Jaya, Malaysia | 2013 | Sep 2023 | •••• | |
Digital OOH campaign management software is offered by Outchart. | outchart.com | Lewes, United States | 2018 | Feb 2022 | •••• | |
Removable ads are placed on rideshare cabs for transit campaigns. | theadsontop.com | Princeton, United States | 2015 | Feb 2022 | •••• | |
Multi-category news is provided via an online platform. | macdonaldmedia.com | New York, United States | 1997 | Mar 2020 | •••• | |
Outdoor advertising services are provided across the United States. | generationoutdoor.com | New York, United States | 2004 | Feb 2015 | •••• |
Complete acquisition details for Billups
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Billups
10 dated milestones of Billups across 21 years, from founding to its latest funding, stage changes and deals.
- Founded Billups is founded.
- Acquisition Acquires Generation Outdoor.
- Acquisition Acquires MacDonald Media.
- Acquisition Acquires Ads on Top.
- Acquisition Acquires Outchart.
- Acquisition Acquires TAC Media.
- Acquisition Acquires OOH Labs.
- Acquisition Acquires Outsight.
- Acquisition Acquires Billie Media.
- Acquisition Acquires Mediabridge Global.
Competitors of Billups
Billups has 2 listed competitors in our database, 1 of them funded. They include LocaModa and Dolphin Digital.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| locamoda.com | 2007 | Cambridge, United States | $8.73M | Social media monitoring platform for digital out of home advertising | ||
| dolphin-digital.com | 2017 | Plano, United States | 244 | Manages digital out-of-home screens for brand advertising in various US venues. |
Detailed competitors of Billups
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Billups
Websites that share an audience with Billups (billups.com).
Websites whose visitors overlap most with Billups. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| jcdecaux.com | 71% | 99.4K | #381,103 | View details |
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Billups (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Billups
Complete news archive for Billups
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- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Billups
Billups was founded in 2003.
Billups is headquartered in New York, United States. It is registered at New York, New York, United States.
billups specializes in out-of-home advertising, helping advertisers and agencies plan, buy, and measure campaigns using proprietary analytics platforms. They operate globally across North America, EMEA, and APAC regions. The company focuses on enhancing media performance with tools like billups Analytics and Discovery, serving leading brands and agencies. Their services include campaign optimization, inventory management, and sustainable OOH solutions, emphasizing data-driven insights and accountability.
Billups's top competitors include LocaModa and Dolphin Digital.
Billups offers billups Analytics and billups Discovery.
Billups has made 9 acquisitions, including Ads on Top, Billie Media, and Generation Outdoor.
Billups operates through Billups, Inc..