About OverlaysNow
OverlaysNow is a Consumer company based in Noida (India) founded in 2024 by Shlok Srivastava. It operates as an online retailer selling T-shirts, joggers, cargo pants, and other clothing items. It operates on a B2C and D2C model in Consumer and Retail sectors. Its website overlaysnow.com draws about 1.1 million monthly visits. Its Indian entity Overlays Ent Private Limited reported revenue of ₹4.83 Cr. OverlaysNow offers products and services including T-shirts, Joggers, Cargo Pants, and Hoodies. Its focus areas include Apparel and Fashion, Casual Wear, T-Shirts and Bottoms and Clothing Retail. Its competitors include March, RECAST, Bostro, Be Awara and Inkfruit and 4 more; 1 of its 9 listed competitors has raised funding.
Company details
Overlays Clothing , Based In Noida, India, Operates As An Online Retailer Specializing In Mens And Womens Apparel Such As T-shirts, Joggers, And Cargo Pants. They Offer Products Through A Website With Various Collections, Sizes, And Sales Options. Customers Can Browse Categories, Make Direct Purchases, And Contact Support For Assistance, Focusing On Quality Clothing For Everyday Use.
- Headquarters Noida, India
- Founders Shlok Srivastava
- SectorsConsumerRetail
- Website category Lifestyle · Fashion and Apparel
- Email••••••••
- Website overlaysnow.com
- Social X Facebook Instagram YouTube
- Legal Name Overlays Clothing Private Limited
- Date of Incorporation 29 Nov, 2021
- Jurisdiction Ghaziabad, Uttar Pradesh, India
- Annual Revenue₹4.83 Cr
FY 2025 · +13% YoY
- Net Loss-₹3.21 Cr
FY 2025 · -66% margin
- EBITDA-₹3.19 Cr
FY 2025 · -66% margin
Associated legal entities of OverlaysNow
OverlaysNow is associated with 2 registered companies on The Company Check; the primary company is Overlays Ent Private Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Overlays Ent Private Limited CIN U14101UP2021PTC156112 | Active | 29 Nov 2021 | Noida, Uttar Pradesh | ₹4.8 Cr | 18 | 2 | View details |
| Overlays Clothing Private Limited CIN U18105UP2021PTC156112 | – | 29 Nov 2021 | Ghaziabad, Uttar Pradesh, India | – | – | – | View details |
Products & Services of OverlaysNow
OverlaysNow offers a comprehensive portfolio of products and services, including T-shirts, Joggers, Cargo Pants, and Hoodies.
Casual T-shirts in various fits and styles for everyday wear
Comfortable joggers suitable for casual and active use
Functional cargo pants with multiple pockets for utility
Warm hoodies designed for casual and winter wear
Apps and channels of OverlaysNow
its YouTube channel Overlays has 88.8K subscribers and 18 videos.
Videos from OverlaysNow
The most watched videos on OverlaysNow's YouTube channel, Overlays (88.8K subscribers). Click a video to play it here.
More on Overlays.
Board of directors of Overlays Ent Private Limited (OverlaysNow)
Overlays Ent Private Limited is the primary company behind OverlaysNow. The board of Overlays Ent Private Limited currently have 2 directors; the longest-serving is Shlok Srivastava, appointed in 2021.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Shlok Srivastava DIN 08884690 | Director | 29 Nov 2021 | 4 yrs 10 mo | Overlays Ent Private Limited |
| Sadhna Shrivastava DIN 08884691 | Director | 29 Nov 2021 | 4 yrs 10 mo | Overlays Ent Private Limited |
People of OverlaysNow
1 people are tracked at OverlaysNow (1 in leadership).
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership |
Complete people profiles for OverlaysNow
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of OverlaysNow
Figures of Overlays Ent Private Limited, the primary company behind OverlaysNow, for FY 2025. Revenue was ₹4.83 Cr (+13% year on year). Net loss was -₹3.21 Cr (-66% margin). EBITDA was -₹3.19 Cr (-66% margin). Revenue has grown at a compounded annual rate of +241% over three years.
- ₹4.83 CrRevenue · FY 2025 · +13% YoY
- -₹3.21 CrNet loss · -66% margin
- -₹3.19 CrEBITDA · -66% margin
- ₹30 LakhPaid-up capital
- 18Employees (provident fund records)
- +241%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Overlays Ent Private Limited are on its company page.
Detailed financial statements for OverlaysNow
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Competitors of OverlaysNow
OverlaysNow has 9 listed competitors in our database, 1 of them funded. They include March, RECAST, Bostro, Be Awara and Inkfruit, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| marchtee.com | 2016 | Pune, India | $1.28M | 17 | T-shirts from supima cotton are sold online by March. | |
| recast.co.in | 2019 | Bengaluru, India | – | – | Online platform selling men's T-shirts and casual wear with discounts and free delivery. | |
| bostro.co.in | 2023 | Bengaluru, India | – | – | Provides customizable printed t-shirts for adults and kids. | |
| beawara.com | 2016 | Kolkata, India | – | – | Online platform selling kids' apparel, sets, and accessories with discounts. | |
| inkfruit.com | 2008 | Mumbai, India | – | – | Internet first brand offering t-shirts for men and women | |
| crowddesigns.in | 2018 | Chennai, India | – | – | Customized apparel for men and women is provided by CrowdDesigns. | |
| fabmod.in | 2023 | Kolkata, India | – | – | Operates an online platform offering t-shirts for men and women. | |
| auraska.in | 2021 | Siwan, India | – | – | Online platform selling various T-shirts with discounts and designs. | |
| merph.in | 2024 | Delhi, India | – | – | Operates a direct-to-consumer brand offering t-shirts for men and women. |
Detailed competitors of OverlaysNow
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of OverlaysNow
The website of OverlaysNow (overlaysnow.com) receives about 1.1M visits a month and ranks #41,556 among all websites worldwide, #2,015 in Fashion and Apparel.
- Monthly visits1.1M
▼ 13.1% vs previous month
- Unique visitors769.4K
per month
- Global rank#41,556
among all websites
- Category rank#2,015
Lifestyle · Fashion and Apparel
- Bounce rate46%
- Pages per visit3.1
- Average visit2 min 33 sec
- DevicesDesktop 6% · Mobile 94%
Websites whose visitors overlap most with OverlaysNow. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| snitch.com | 74% | 4.4M | #9,038 | View details | |
| tigc.in | 68% | 3.2M | #21,621 | View details | |
| wolfattire.com | 67% | 10.8K | #1,903,802 | View details | |
| thebearhouse.com | 66% | 1.1M | #36,237 | View details | |
| bewakoof.com | 66% | 2.7M | #15,061 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 9 similar websites and full traffic analytics for OverlaysNow
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 9 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Fashion & Lifestyle Products
10 companies that operate in the same segment as OverlaysNow (Fashion & Lifestyle Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Internet first brand offering eyewear for men and women | 2010 | New York, New York, United States | USD 572.57 M | USD 871.9 M | 2,854 | |
Luxury goods, jewelry, watches, and fashion accessories are retailed globally. | 1988 | Geneve, Geneve, Switzerland | – | USD 26.07 B | – | |
Jewellery is retailed via stores and an online platform. | 1993 | Thrissur, Kerala, India | – | USD 3.81 B | 12,530 | |
Fine jewelry brand | 1994 | Bengaluru, Karnataka, India | – | USD 6.03 B | 7,331 | |
Company offering diverse collection of watches for men, women, and children, featuring various styles from formal to casual | 1984 | Bengaluru, Karnataka, India | – | USD 9.32 B | 17,820 | |
Cowboy boots, western wear, and workwear are retailed by BootBarn. | 1978 | Irvine, California, United States | – | USD 2.25 B | 10,400 | |
Internet first brand of fashion products for men and women | 1999 | London, England, United Kingdom | – | USD 3.31 B | 3,210 | |
Retail jewellery store offering multiple gold and silver products | 1991 | Madurai, Tamil Nadu, India | – | USD 905.85 M | 3,090 | |
Retailer of gold, diamond, platinum jewellery, coins and bars for men and women | 1994 | Kolkata, West Bengal, India | – | USD 898.49 M | 2,900 |
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Frequently Asked Questions about OverlaysNow
OverlaysNow was founded in 2024.
OverlaysNow is headquartered in Noida, India. It is registered at Noida, Uttar Pradesh, India.
The primary company behind OverlaysNow, Overlays Ent Private Limited, reported revenue of ₹4.83 Cr for FY 2025, up 13% year on year.
Overlays Clothing , Based In Noida, India, Operates As An Online Retailer Specializing In Mens And Womens Apparel Such As T-shirts, Joggers, And Cargo Pants. They Offer Products Through A Website With Various Collections, Sizes, And Sales Options. Customers Can Browse Categories, Make Direct Purchases, And Contact Support For Assistance, Focusing On Quality Clothing For Everyday Use.
OverlaysNow's top competitors include March, Be Awara and CrowdDesigns.
OverlaysNow offers T-shirts, Joggers, Cargo Pants, and Hoodies.
OverlaysNow operates through Overlays Ent Private Limited.
The legal entities of OverlaysNow currently have 2 directors, including Shlok Srivastava, Sadhna Shrivastava.
The website of OverlaysNow receives about 1.1 million visits a month and ranks #41,556 among all websites worldwide.