About OwnID
OwnID is a Technology company based in Tel Aviv (Israel) founded in 2021, and was acquired by Unico in September 2025. Passwordless authentication solutions are delivered via a digital identity platform. It operates in the Technology, Industrial Goods & Manufacturing, and Financial Services sectors. OwnID has raised $6.2 million across 1 funding round from investors including SAP, Unico and Mayfield. OwnID offers products and services including Passwordless Authentication Platform, AI Agent Identities, and Platform Integrations. Its focus areas include Enterprise Infrastructure, Cybersecurity, IAM and Biometrics.
Company details
OwnID was founded in 2021 in Tel Aviv, Israel, where operations in the authentication technology sector are based. A platform is maintained that enables users to create digital identities for accessing websites and applications, eliminating the need for usernames and passwords. Authentication through mobile phones is supported during user registration processes. Services are extended to various online environments to facilitate secure logins.
Products & Services of OwnID
OwnID offers a comprehensive portfolio of products and services, including Passwordless Authentication Platform, AI Agent Identities, and Platform Integrations.
Enables secure user registration and login using biometrics and passkeys.
Handles authentication, authorization, and audit for AI agents in enterprises.
Provides pre-built connectors for seamless integration with e-commerce systems.
Funding Insights of OwnID
OwnID has successfully raised a total of $6.2M through 1 strategic funding round. The most recent funding activity was a Seed round of $6.2 million completed in April 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6.2M
- Total Rounds 1
- Last Round Seed — $6.2M
- First Round $6.2M
(Apr 2022)
- Investors Count 2
All 1 funding rounds of OwnID with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
3 investors in total: 3 institutional.
Investors in OwnID
OwnID has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include SAP, Unico and Mayfield.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Mayfield is focused on AI innovation and venture capital investments. | mayfield.com | Menlo Park, United States | ||
Cloud and AI-based ERP software is offered for enterprises. | 1972 | sap.com | Walldorf, Germany | |
Digital identity solutions company providing facial biometrics and digital admission solutions | 2007 | unico.io | Sao Paulo, Brazil |
Investor details for OwnID
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Verified entity values are shown only after access is granted.
People of OwnID
3 people are tracked at OwnID (3 in leadership).
| Name | Role | Group |
|---|---|---|
or bar yosef | Chief Technology Officer | Leadership |
Colin Eastman | VP, Sales | Leadership |
Dor Shany | Chief Executive Officer | Leadership |
Complete people profiles for OwnID
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of OwnID
3 dated milestones of OwnID across 4 years, from founding to its latest funding, stage changes and deals.
- Founded OwnID is founded.
- Funding First funding round of $6.2M.
- Exit Acquired by Unico.
Web traffic of OwnID
The website of OwnID (ownid.com) receives about 8.1K visits a month.
- Monthly visits8.1K
▲ 71.1% vs previous month
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Frequently Asked Questions about OwnID
OwnID was founded in 2021 and raised its 1st funding round 1 year after it was founded.
OwnID is headquartered in Tel Aviv, Israel.
OwnID is a funded company, having raised a total of $6.2M across 1 funding round to date. The company's 1st funding round was a Seed of $6.2M, raised on Apr 2022.
OwnID was founded in 2021 in Tel Aviv, Israel, where operations in the authentication technology sector are based. A platform is maintained that enables users to create digital identities for accessing websites and applications, eliminating the need for usernames and passwords. Authentication through mobile phones is supported during user registration processes. Services are extended to various online environments to facilitate secure logins.
OwnID offers Passwordless Authentication Platform, AI Agent Identities, and Platform Integrations.
Yes. OwnID was acquired by Unico in September 2025.