Payload CMS

Grand Rapids, United States Founded: 2018 • Age: 8 yrs Acquired By Figma
Online platform for headless CMS
Annual revenue - Latest available
Total funding $5.2M 2 rounds
Employees - Tracked headcount
Investors 7 Known backers
Products 2 Services tracked
Competitors 10 Brand Intelligence

About Payload CMS

Payload CMS is a company based in Grand Rapids (United States) founded in 2018 by James Mikrut, Elliot DeNolf, and Dan Ribbens was acquired by Figma in June 2025. Payload CMS has raised $5.2 million across 2 funding rounds from investors including MongoDB, Figma and Gradient Ventures. Payload CMS offers products and services including Payload Framework and Payload Cloud. Payload CMS operates in a competitive market with competitors including Webflow, Yext, Contentstack, Progress and WordPress, among others.

  • Headquarter Grand Rapids, United States
  • Founders James Mikrut, Elliot DeNolf, Dan Ribbens
  • Sectors
    Technology
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
Operational Areas
Technology → Software Development & Engineering Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $5.2 M (USD)

    in 2 rounds

  • Latest Funding Round
    $4.7 M (USD), Seed

    Nov 15, 2022

  • Investors
    MongoDB

    & 6 more

  • Employee Count
    Not available
  • Acquired by
    Figma

    (Jun 24, 2025)

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Products & Services of Payload CMS

Payload CMS offers a comprehensive portfolio of products and services, including Payload Framework and Payload Cloud.

Product name locked
Category locked
Primary

Code-based backend for building Next.js applications and content systems.

Product name locked
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Platform for deploying and managing entire application stacks.

People of Payload CMS

Headcount 1-10
Employee Profiles 4
Employee Profiles
People
Garrett Grohman
Account Executive
People
Dan Ribbens
Co-Founder
People
Evan Cusack
Partner Relationship Manager
People
James Mikrut
Founder & CEO

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Funding Insights of Payload CMS

Payload CMS has successfully raised a total of $5.2M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $4.7 million completed in November 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Payload CMS

Payload CMS has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include MongoDB, Figma and Gradient Ventures.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Venture capital arm of Alphabet Inc. investing in AI
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Early-stage startups are accelerated via funding and educational programs.
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Early-stage investments are provided to transformative technology companies.
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Investor details for Payload CMS

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  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Payload CMS

Investments
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Investment portfolio details for Payload CMS

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  • Portfolio identities
  • Transaction dates
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Financial Statements - Payload CMS

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Detailed financials for Payload CMS

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  • Historical revenue
  • Profit trends
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Payload Cms Comparisons

Payload CMS Primary company
Description
Online platform for headless CMS
Location
Grand Rapids, United States
Founded Year
2018
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Payload CMS

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Competitors of Payload CMS

Payload CMS operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Webflow, Yext, Contentstack, Progress and WordPress, among others.

Company Name Domain Founded year HQ Location Description
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Cloud based website development platform
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Cloud-based brand management solutions provider
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Digital experience platform offering headless CMS
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IDE-based software is provided for application development and management.
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Cloud-based website development and content management platform is offered.
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Content is created, managed, and distributed via a cloud-based platform.
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Detailed competitors of Payload CMS

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  • Full company profiles
  • Operating metrics
  • Competitive positioning

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Latest news on Payload Cms

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Complete news archive for Payload CMS

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Frequently Asked Questions about Payload CMS

Payload CMS was founded in 2018 and raised its 1st funding round 4 years after it was founded.

Payload CMS is headquartered in Grand Rapids, United States. It is registered at Grand Rapids, Michigan, United States.

Payload CMS is a funded company, having raised a total of $5.2M across 2 funding rounds to date.

Headless CMS and application framework. It is a CMS built with Node.js, React, and MongoDB. Its modules include Mongo database to store, retrieve, and manipulate data via REST and GraphQL APIs, access control solution, email verification, login, and password reset solutions. Monetizes through subscription-based pricing plans.

Payload CMS's top competitors include Webflow, Contentstack and Yext.

Payload CMS offers Payload Framework and Payload Cloud.

Payload CMS has 7 investors. Key investors include MongoDB, Figma, Gradient Ventures, Y Combinator, and SV Angel.

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