About Peerius
Peerius is a Technology company based in London (United Kingdom) founded in 2007, and was acquired by Episerver in August 2016. Individualised ecommerce experiences are created through real-time personalisation tools. It operates in the Technology and Retail sectors. Peerius has raised $2.02 million across 2 funding rounds from investors including Episerver and ProVen. The company has 24 employees. The company was acqui-hired. Its focus areas include E-Commerce Enablers, Customer Experience Management, Personalization and Recommendations. Its legal entity is OPTIMIZELY LTD. Its competitors include Bango and Mirriad; 1 of its 2 listed competitors has raised funding.
Company details
Peerius was established in 2007 in London, United Kingdom, focusing on the ecommerce sector. Personalisation and merchandising tools are delivered to tailor online interactions for individual customers throughout their journey. Product recommendations, messages, promotions, images, and campaigns are customised in real time. Operations include partnerships with retailers like Charles Tyrwhitt, Topshop, and Superdrug. Recognition was received in 2011 via the ECMOD award for website optimisation effectiveness.
- Headquarters London, United Kingdom
- Employees 24
- Stage Acquired
- SectorsTechnologyRetail
- Website peerius.com
- Social LinkedIn X Facebook
- Acquired by Episerver (Aug 2016)
- Legal Name Optimizely Ltd
- Date of Incorporation 22 Jan, 2007
- Jurisdiction LONDON, UNITED KINGDOM
Funding Insights of Peerius
Peerius has successfully raised a total of $2.02M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $2.02 million completed in May 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.02M
- Total Rounds 2
- Last Round Seed — $2.02M
- Investors Count 1
All 2 funding rounds of Peerius with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2014 | $2.02M | Seed | – | ProVen VCT | – |
| Feb 2009 | Seed | – | – | – |
2 investors in total: 2 institutional.
Investors in Peerius
Peerius has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Episerver and ProVen.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tax-efficient investment opportunities are provided by ProVen for retail investors. | provenvcts.co.uk | London, United Kingdom | ||
Digital cloud platform for content management and commerce is delivered. | 1994 | episerver.com | Nashua, United States |
Investor details for Peerius
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Peerius
4 dated milestones of Peerius across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Peerius is founded.
- Funding First funding round.
- Funding Latest funding round, Seed, of $2.0M.
- Exit Acquired by Episerver.
Competitors of Peerius
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bango.com | 1999 | Cambridge, United Kingdom | 274 | Marketing solutions for e-commerce businesses are provided by Bango. | ||
| mirriad.com | 2007 | London, United Kingdom | $37.09M | 100 | AI-powered ads are integrated into video content by the platform. |
Detailed competitors of Peerius
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Peerius
Websites that share an audience with Peerius (peerius.com).
Websites whose visitors overlap most with Peerius. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| fredhopper.com | 100% | 2.3K | View details |
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Frequently Asked Questions about Peerius
Peerius was founded in 2007 and raised its 1st funding round 2 years after it was founded.
Peerius is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Peerius is a funded company, having raised a total of $2.02M across 2 funding rounds to date.
Peerius has 24 employees.
Annual revenue of Peerius is $19.47M as on Dec 31, 2022.
Peerius was established in 2007 in London, United Kingdom, focusing on the ecommerce sector. Personalisation and merchandising tools are delivered to tailor online interactions for individual customers throughout their journey. Product recommendations, messages, promotions, images, and campaigns are customised in real time. Operations include partnerships with retailers like Charles Tyrwhitt, Topshop, and Superdrug. Recognition was received in 2011 via the ECMOD award for website optimisation effectiveness.
Peerius operates through Optimizely Ltd.
Yes. Peerius was acquired by Episerver in August 2016.