About Peerius
Peerius is a company based in London (United Kingdom) founded in 2007 was acquired by Episerver in August 2016.. Peerius has raised $2.02 million across 2 funding rounds from investors including Episerver and ProVen. The company has 24 employees as of December 31, 2018. Peerius operates in a competitive market with competitors including Klaviyo, Elastic Path Software, Bango, Yotpo and Nosto, among others.
- Headquarter London, United Kingdom
- Employees 24 as on 31 Dec, 2018
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Sectors
TechnologyRetail
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Optimizely Ltd
- Date of Incorporation 22 Jan, 2007
- Jurisdiction LONDON, UNITED KINGDOM
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Annual Revenue
$19.47 M (USD)45as on Dec 31, 2022
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Net Profit
$-5.84 M (USD)-149as on Dec 31, 2022
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EBITDA
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Total Equity Funding
$2.02 M (USD)
in 2 rounds
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Latest Funding Round
$2.02 M (USD), Seed
May 14, 2014
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Investors
Episerver
& 1 more
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Employee Count
24
as on Dec 31, 2018
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Acquired by
Episerver
(Aug 31, 2016)
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Funding Insights of Peerius
Peerius has successfully raised a total of $2.02M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $2.02 million completed in May 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Seed — $2.0M
- First Round First Round
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May, 2014 | Amount | Seed - Peerius | Valuation | ProVen VCT |
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| Feb, 2009 | Amount | Seed - Peerius | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Peerius
Peerius has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Episerver and ProVen. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Tax-efficient investment opportunities are provided by ProVen for retail investors.
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Founded Year | Domain | Location | |
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Digital cloud platform for content management and commerce is delivered.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Peerius
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
|
2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Peerius
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Peerius Comparisons
Competitors of Peerius
Peerius operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Klaviyo, Elastic Path Software, Bango, Yotpo and Nosto, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
SaaS email marketing solutions are offered to e-commerce businesses.
|
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| domain | founded_year | HQ Location |
API-based enterprise commerce and content management platform is delivered.
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| domain | founded_year | HQ Location |
Marketing solutions for e-commerce businesses are provided by Bango.
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| domain | founded_year | HQ Location |
Cloud-based marketing platform for e-tailers
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| domain | founded_year | HQ Location |
Personalized product recommendations are delivered via SaaS to online retailers.
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| domain | founded_year | HQ Location |
AI platform for retail ecommerce management and optimization is provided.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Peerius
When was Peerius founded?
Peerius was founded in 2007 and raised its 1st funding round 2 years after it was founded.
Where is Peerius located?
Peerius is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Is Peerius a funded company?
Peerius is a funded company, having raised a total of $2.02M across 2 funding rounds to date.
How many employees does Peerius have?
As of Dec 31, 2018, the latest employee count at Peerius is 24.
What is the annual revenue of Peerius?
Annual revenue of Peerius is $19.47M as on Dec 31, 2022.
What does Peerius do?
Peerius was established in 2007 in London, United Kingdom, focusing on the ecommerce sector. Personalisation and merchandising tools are delivered to tailor online interactions for individual customers throughout their journey. Product recommendations, messages, promotions, images, and campaigns are customised in real time. Operations include partnerships with retailers like Charles Tyrwhitt, Topshop, and Superdrug. Recognition was received in 2011 via the ECMOD award for website optimisation effectiveness.
Who are the top competitors of Peerius?
Peerius's top competitors include Klaviyo, CommerceIQ and Yotpo.
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