Peerius

London, United Kingdom Founded: 2007 • Age: 19 yrs Acquired By Episerver
Individualised ecommerce experiences are created through real-time personalisation tools.
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About Peerius

Peerius is a company based in London (United Kingdom) founded in 2007 was acquired by Episerver in August 2016.. Peerius has raised $2.02 million across 2 funding rounds from investors including Episerver and ProVen. The company has 24 employees as of December 31, 2018. Peerius operates in a competitive market with competitors including Klaviyo, Elastic Path Software, Bango, Yotpo and Nosto, among others.

  • Headquarter London, United Kingdom
  • Employees 24 as on 31 Dec, 2018
  • Sectors
    Technology
    Retail
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Optimizely Ltd
  • Date of Incorporation 22 Jan, 2007
  • Jurisdiction LONDON, UNITED KINGDOM
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Retail → E-Commerce Technology & Services
Key Metrics
  • Annual Revenue
    $19.47 M (USD)
    45
    as on Dec 31, 2022
  • Net Profit
    $-5.84 M (USD)
    -149
    as on Dec 31, 2022
  • EBITDA
  • Total Equity Funding
    $2.02 M (USD)

    in 2 rounds

  • Latest Funding Round
    $2.02 M (USD), Seed

    May 14, 2014

  • Investors
    Episerver

    & 1 more

  • Employee Count
    24

    as on Dec 31, 2018

  • Acquired by
    Episerver

    (Aug 31, 2016)

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Funding Insights of Peerius

Peerius has successfully raised a total of $2.02M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $2.02 million completed in May 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Seed — $2.0M
  • First Round
  • Investors Count 1
Date Amount Transaction Name Valuation Lead Investors Investors
May, 2014 Amount Seed - Peerius Valuation ProVen VCT
Feb, 2009 Amount Seed - Peerius Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Peerius

Peerius has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Episerver and ProVen. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Institutional
Investor Description Founded Year Domain Location
Tax-efficient investment opportunities are provided by ProVen for retail investors.
Founded Year Domain Location
Digital cloud platform for content management and commerce is delivered.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Peerius

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Peerius

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Peerius Comparisons

Employees
+
Add Comparison
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Competitors of Peerius

Peerius operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Klaviyo, Elastic Path Software, Bango, Yotpo and Nosto, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
SaaS email marketing solutions are offered to e-commerce businesses.
domain founded_year HQ Location
API-based enterprise commerce and content management platform is delivered.
domain founded_year HQ Location
Marketing solutions for e-commerce businesses are provided by Bango.
domain founded_year HQ Location
Cloud-based marketing platform for e-tailers
domain founded_year HQ Location
Personalized product recommendations are delivered via SaaS to online retailers.
domain founded_year HQ Location
AI platform for retail ecommerce management and optimization is provided.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Peerius

Frequently Asked Questions about Peerius

When was Peerius founded?

Peerius was founded in 2007 and raised its 1st funding round 2 years after it was founded.

Where is Peerius located?

Peerius is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Is Peerius a funded company?

Peerius is a funded company, having raised a total of $2.02M across 2 funding rounds to date.

How many employees does Peerius have?

As of Dec 31, 2018, the latest employee count at Peerius is 24.

What is the annual revenue of Peerius?

Annual revenue of Peerius is $19.47M as on Dec 31, 2022.

What does Peerius do?

Peerius was established in 2007 in London, United Kingdom, focusing on the ecommerce sector. Personalisation and merchandising tools are delivered to tailor online interactions for individual customers throughout their journey. Product recommendations, messages, promotions, images, and campaigns are customised in real time. Operations include partnerships with retailers like Charles Tyrwhitt, Topshop, and Superdrug. Recognition was received in 2011 via the ECMOD award for website optimisation effectiveness.

Who are the top competitors of Peerius?

Peerius's top competitors include Klaviyo, CommerceIQ and Yotpo.

Who are Peerius's investors?

Peerius has 2 investors. Key investors include Episerver, and ProVen.

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