About Pej
Pej is a company based in Malmo (Sweden) founded in 2016 by Victor Sandberg, Joel Oredsson, and John Elf.. Pej has raised $9.73 million across 2 funding rounds from investors including Schibsted Media Group and Polynom. Pej offers products and services including Guest App, Data & Analytics, Wallet & Accounts, Benefits & Loyalty, and Integrations & APIs. Pej operates in a competitive market with competitors including Tripleseat, Kanpla, Deligo, Spoonfed and Adoria, among others.
- Headquarter Malmo, Sweden
- Founders Victor Sandberg, Joel Oredsson, John Elf
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Sectors
Consumer
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Pej Ab
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Annual Revenue
$80.9 K (USD)92as on Dec 31, 2019
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Net Profit
$-673.5 K (USD)-32as on Dec 31, 2019
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EBITDA
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Total Equity Funding
$9.73 M (USD)
in 2 rounds
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Latest Funding Round
$7.05 M (USD), Series A
Feb 03, 2022
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Investors
Schibsted Media Group
& 1 more
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Employee Count
Employee Count
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Products & Services of Pej
Pej offers a comprehensive portfolio of products and services, including Guest App, Data & Analytics, Wallet & Accounts, Benefits & Loyalty, and Integrations & APIs. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
App for guest self-service and loyalty in food services
Tracks performance and campaign success for food businesses
Manages payments and accounts in food service environments
Handles benefits and loyalty schemes for guests
Connects devices and systems for food service operations
Funding Insights of Pej
Pej has successfully raised a total of $9.73M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $7.05 million completed in February 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series A — $7.0M
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First Round
First Round
(12 Nov 2019)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb, 2022 | Amount | Series A - Pej | Valuation | Polynom Investment | |
| Nov, 2019 | Amount | Seed - Pej | Valuation | Schibsted Media Group |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Pej
Pej has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include Schibsted Media Group and Polynom. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Limited information is provided about Polynom's activities.
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Founded Year | Domain | Location | |
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Leading Nordic news brands are operated by media house.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Pej
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Pej
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Pej Comparisons
Competitors of Pej
Pej operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Tripleseat, Kanpla, Deligo, Spoonfed and Adoria, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
SaaS-based sales and event management platform
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| domain | founded_year | HQ Location |
Provider of digital canteen solutions
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| domain | founded_year | HQ Location |
Provider of AI checkout solution for on-site catering
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| domain | founded_year | HQ Location |
Web-based catering software is provided for order management and planning.
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| domain | founded_year | HQ Location |
Offers software packages and technology management services to the catering industry
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Pej
When was Pej founded?
Pej was founded in 2016 and raised its 1st funding round 3 years after it was founded.
Where is Pej located?
Pej is headquartered in Malmo, Sweden.
Who is the current CEO of Pej?
Victor Sandberg is the current CEO of Pej. They have also founded this company.
Is Pej a funded company?
Pej is a funded company, having raised a total of $9.73M across 2 funding rounds to date. The company's 1st funding round was a Seed of $2.68M, raised on Nov 12, 2019.
What is the annual revenue of Pej?
Annual revenue of Pej is $80.9K as on Dec 31, 2019.
What does Pej do?
Founded in 2016 and based in Malmo, Sweden, Pej operates in the software sector focused on contract catering. Business automation platforms are offered to handle day-to-day operations across multiple sites. Key services include loyalty management, accounting, data management, system integrations, and task automation, supporting efficiency in the catering industry.
Who are the top competitors of Pej?
Pej's top competitors include Tripleseat, Kanpla and Adoria.
What products or services does Pej offer?
Pej offers Guest App, Data & Analytics, Wallet & Accounts, Benefits & Loyalty, and Integrations & APIs.
Who are Pej's investors?
Pej has 2 investors. Key investors include Schibsted Media Group, and Polynom.
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