Pelican Rouge

Steinhausen, Switzerland Founded: 1863 • Age: 163 yrs Acquired By Selecta
Coffee is branded and distributed by Pelican Rouge since 1863.

About Pelican Rouge

Pelican Rouge is a Consumer company based in Steinhausen (Switzerland) founded in 1863, and was acquired by Selecta in March 2017. Coffee is branded and distributed by Pelican Rouge since 1863. Pelican Rouge offers products and services including Coffee Beans, Coffee Machines, and Professional Capsules. Its focus areas include Food and Agriculture, Food & Beverage Products, Beverages and Coffees & Teas. Its competitors include Nespresso, Nescafe and Direct Coffee.

Company details

Pelican Rouge was established in 1863 as a coffee brand in Switzerland. Operations are centered in Steinhausen, where coffee products are developed and managed. The sector involves coffee production, blending, and supply to various markets. Services include product sourcing and distribution, supported by the online platform at pelicanrouge.com. Geographic focus remains in Switzerland, with activities extending to international trade in the beverage industry.

  • Headquarters Steinhausen, Switzerland
  • Stage Acquired
  • Sectors
    Consumer
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  • Website pelicanrouge.com
  • Social LinkedIn X
  • Acquired by Selecta (Mar 2017)
Key Metrics

Products & Services of Pelican Rouge

Pelican Rouge offers a comprehensive portfolio of products and services, including Coffee Beans, Coffee Machines, and Professional Capsules.

Coffee Beans
Beverage Products

Sustainably sourced and processed beans for roasting and blending.

Coffee Machines
Equipment

Devices for brewing high-quality coffee blends.

Professional Capsules
Coffee Accessories

Capsules delivering barista-quality coffee experiences.

Investors in Pelican Rouge

Pelican Rouge has secured backing from 1 investor. Prominent investors backing the company include Selecta.

All
InvestorDescriptionFounded YearDomainLocation
Innovative food and drink solutions are provided by Selecta across Europe.
1957selecta.comCham, Switzerland
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Investor details for Pelican Rouge

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  • Complete investor list
  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

Timeline of Pelican Rouge

2 dated milestones of Pelican Rouge across 154 years, from founding to its latest funding, stage changes and deals.

  1. Founded Pelican Rouge is founded.
  2. Exit Acquired by Selecta.

Competitors of Pelican Rouge

Pelican Rouge has 3 listed competitors in our database. They include Nespresso, Nescafe and Direct Coffee.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
nespresso.com1986Lausanne, Switzerland
Internet first brand offering coffee machine and capsules
nescafe.com1938Vevey, Switzerland
Provides instant coffee products, recipes, and sustainable practices worldwide.
directcoffee.net2015Basel, Switzerland
Manufactures and markets coffee
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Detailed competitors of Pelican Rouge

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
  • Operating metrics
  • Benchmarks
  • Competitive positioning

Verified entity values are shown only after access is granted.

Web traffic of Pelican Rouge

Websites that share an audience with Pelican Rouge (pelicanrouge.com).

Similar websites

Websites whose visitors overlap most with Pelican Rouge. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
foodbev.com
100%
#386,523View details
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Frequently Asked Questions about Pelican Rouge

Pelican Rouge was founded in 1863.

Pelican Rouge is headquartered in Steinhausen, Switzerland. It is registered at Steinhausen, Zug, Switzerland.

Pelican Rouge was established in 1863 as a coffee brand in Switzerland. Operations are centered in Steinhausen, where coffee products are developed and managed. The sector involves coffee production, blending, and supply to various markets. Services include product sourcing and distribution, supported by the online platform at pelicanrouge.com. Geographic focus remains in Switzerland, with activities extending to international trade in the beverage industry.

Pelican Rouge's top competitors include Nespresso, Direct Coffee and Nescafe.

Pelican Rouge offers Coffee Beans, Coffee Machines, and Professional Capsules.

Pelican Rouge has 1 investor. Key investors include Selecta.

Yes. Pelican Rouge was acquired by Selecta in March 2017.

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