About Selecta
Selecta is an Industrial Goods & Manufacturing company based in Cham (Switzerland) founded in 1957, and was acquired by KKR in October 2015. Innovative food and drink solutions are provided by Selecta across Europe. It operates on a Product-as-a-Service and Managed Services model. Selecta has raised $60.82 million across 5 funding rounds from investors including Goldman Sachs, KKR and Credit Suisse. Selecta has completed 4 acquisitions, including Express Vending, Pelican Rouge and Pelican Rouge Coffee Roasters. Its chief executive, as recorded, is Christian Schmitz. Its website selecta.com draws about 91 thousand monthly visits. Selecta offers products and services including Foodies Concept, Coffee & Hot Beverages, Smart Vending Machines, Water & Hygiene, and Eco Joy. Its focus areas include Technology, FoodTech, Smart Vending Solutions and Retail. Its legal entity is Selecta Group.
Company details
Selecta is recognized as a leading provider of food and drink solutions in workplaces and on-the-go settings across Europe. Services are offered to businesses of all sizes, ranging from startups to large enterprises, with a focus on enhancing employee experience through smart vending machines, fresh food concepts like Foodies, and premium coffee brands. Sustainability is prioritized through initiatives like Eco Joy for CO tracking and Waste to Watt for recycling coffee grounds into energy solutions. Operations span multiple sectors, ensuring 247 service and tailored catering solutions.
- Headquarters Cham, Switzerland
- Stage Acquired
- SectorsIndustrial Goods & Manufacturing
- Website category Business and Consumer Services · Business Services
- Email••••••••
- Website selecta.com/int/en
- Social LinkedIn
- Acquired by KKR (Oct 2015)
- Legal Name Selecta Group
- Total Equity Funding$60.82M (USD)
in 5 rounds
- Latest Funding Round$40.71K (USD), Grant
Nov 2021
- InvestorsGoldman Sachs
& 4 more
- Investments & AcquisitionsExpress Vending
& 3 more
- Acquired byKKR
(Oct 2015)
Products & Services of Selecta
Selecta offers a comprehensive portfolio of products and services, including Foodies Concept, Coffee & Hot Beverages, Smart Vending Machines, Water & Hygiene, and Eco Joy.
Fresh and healthy food offered in relaxing spaces.
World’s favorite hot beverages provided for workplace settings.
Reliable vending machines offering drinks and snacks widely.
Water dispensers provided to reduce single-use waste effectively.
CO₂ footprint measurement offered for sustainable daily choices.
Funding Insights of Selecta
Selecta has successfully raised a total of $60.82M across 5 strategic funding rounds. The most recent funding activity was a Grant round of $40.71 thousand completed in November 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $60.82M
- Total Rounds 5
- Last Round Grant — $40,712
- First Round $60.82M
(Aug 2007)
- Investors Count 4
All 5 funding rounds of Selecta with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2021 | $40,712 | Grant | – | – | |
| Nov 2020 | $20,518 | Grant | – | – | |
| Oct 2019 | $166.37M | Debt – Conventional | – | – | |
| Oct 2018 | $29,206 | Grant | – | – | |
| Aug 2007 | $60.82M | Series D | – | – |
5 investors in total: 5 institutional.
Investors in Selecta
Selecta has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include Goldman Sachs, KKR and Credit Suisse.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment banking services are delivered across multiple financial sectors. | 1869 | goldmansachs.com | New York, United States | |
Private debt is extended across multiple sectors by European Capital. | 2005 | europeancapital.com | St. Peter Port, United Kingdom | |
Multiple sectors are invested in by this private equity firm. | 1976 | kkr.com | New York, United States | |
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability | 1958 | europa.eu | Brussels, Belgium | |
Wealth management, asset management, and investment banking services are offered. | 1856 | credit-suisse.com | Zurich, Switzerland |
Investor details for Selecta
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- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Selecta
10 people are tracked at Selecta (6 in leadership, 4 in team).
| Name | Role | Group |
|---|---|---|
Christian Schmitz | CEO | Leadership |
Joe Plumeri | Executive Chairman | Leadership |
Nisha Joshi | Head Of Financial Control | Leadership |
Chris Ellis | Finance Director | Leadership |
Nicole Charrière | Group CFO | Leadership |
Jim Frid | Head Of Financial Planning & Analysis | Leadership |
Per Ole Ruud | Finance Leader | Team |
Zarin Anika | Investment Appraisal Analyst | Team |
Peter Melek | Senior Business Controller | Team |
Lena le Sec'H | Senior Controllerin | Team |
Complete people profiles for Selecta
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- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by Selecta
Selecta has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Express Vending, Pelican Rouge and Pelican Rouge Coffee Roasters.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Vending machines and coffee machines are supplied nationwide. | expressvending.co.uk | Hemel Hempstead, United Kingdom | 1992 | Aug 2018 | •••• | |
Coffee and food service solutions for offices are provided. | ilgustocolsorriso.it | Peschiera Borromeo, Italy | 1968 | Sep 2017 | •••• | |
Provider of coffee processing services | pelicanrougecoffeeroasters.com | Dordrecht, Netherlands | 1973 | Sep 2017 | •••• | |
Coffee is branded and distributed by Pelican Rouge since 1863. | pelicanrouge.com | Steinhausen, Switzerland | 1863 | Mar 2017 | •••• |
Complete acquisition details for Selecta
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- Acquired stakes
- Deal sources
- Complete history
- Exports
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Timeline of Selecta
8 dated milestones of Selecta across 64 years, from founding to its latest funding, stage changes and deals.
- Founded Selecta is founded.
- Funding First funding round of $60.8M.
- Exit Acquired by KKR.
- Acquisition Acquires Pelican Rouge.
- Acquisition Acquires Pelican Rouge Coffee Roasters.
- Acquisition Acquires Selecta.
- Acquisition Acquires Express Vending.
- Funding Latest funding round, Grant, of $41K.
Web traffic of Selecta
The website of Selecta (selecta.com) receives about 91.3K visits a month and ranks #364,395 among all websites worldwide, #10,757 in Business Services.
- Monthly visits91.3K
▼ 6.7% vs previous month
- Unique visitors42.2K
per month
- Global rank#364,395
among all websites
- Category rank#10,757
Business and Consumer Services · Business Services
- Bounce rate42%
- Pages per visit2.4
- Average visit1 min 04 sec
- DevicesDesktop 24% · Mobile 76%
Websites whose visitors overlap most with Selecta. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
distributeurautomatique.net | distributeurautomatique.net | 100% | #7,468,199 | – | |
olevending.es | olevending.es | 96% | #1,745,461 | – | |
enterprisevending.com | enterprisevending.com | 95% | – | ||
| digitalmediavending.com | 94% | 8.7K | #2,393,820 | View details | |
vending-machines.ie | vending-machines.ie | 93% | #1,649,309 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 29 similar websites and full traffic analytics for Selecta
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- 29 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Food Processing & Kitchen Equipment
3 companies that operate in the same segment as Selecta (Food Processing & Kitchen Equipment) in Switzerland, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of food processing and packaging equipment | 1951 | Pully, Vaud, Switzerland | USD 105.15 M | USD 471.99 M | 1,410 | |
Products and solutions for residential kitchens and bathrooms are supplied. | 1911 | Aarburg, Aargau, Switzerland | ||||
Machines, systems, and hydraulic components are supplied worldwide. | 1807 | Niederweningen, Zurich, Switzerland | USD 3.67 B | 14,110 |
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Related news about Selecta
Complete news archive for Selecta
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Frequently Asked Questions about Selecta
Selecta was founded in 1957 and raised its 1st funding round 50 years after it was founded.
Selecta is headquartered in Cham, Switzerland. It is registered at Cham, Zug, Switzerland.
Christian Schmitz is the CEO of Selecta, as recorded in our data.
Selecta is a funded company, having raised a total of $60.82M across 5 funding rounds to date. The company's 1st funding round was a Series D of $60.82M, raised on Aug 2007.
Selecta is recognized as a leading provider of food and drink solutions in workplaces and on-the-go settings across Europe. Services are offered to businesses of all sizes, ranging from startups to large enterprises, with a focus on enhancing employee experience through smart vending machines, fresh food concepts like Foodies, and premium coffee brands. Sustainability is prioritized through initiatives like Eco Joy for CO tracking and Waste to Watt for recycling coffee grounds into energy solutions. Operations span multiple sectors, ensuring 247 service and tailored catering solutions.
Selecta offers Foodies Concept, Coffee & Hot Beverages, Smart Vending Machines, Water & Hygiene, and Eco Joy.
Selecta has made 4 acquisitions, including Express Vending, Pelican Rouge, and Pelican Rouge Coffee Roasters.
Selecta has 5 investors. Key investors include Goldman Sachs, KKR, Credit Suisse, European Union, and European Capital.
Selecta operates through Selecta Group.
Yes. Selecta was acquired by KKR in October 2015.