About Penny Finance
Penny Finance is a Technology company based in Narragansett (United States) founded in 2020 by Crissi Cole, and was acquired by Array in February 2026. Personalized financial plans and education are offered to women. It operates on a Professional Services model. Penny Finance has raised $20 thousand across 1 funding round from investors including Array and Techstars. Its chief executive, as recorded, is Crissi Cole. Penny Finance offers products and services including Financial Planning and Money Advice. Its focus areas include Finance, Financial Services and Personal Finance. Its competitors include The Tifin Group, Ascensus and Farther; 2 of its 3 listed competitors have raised funding.
Company details
Financial tools and educational resources are offered by Penny Finance to assist individuals in paying off debt, starting investments, and planning for retirement with wealth. Services are focused on personal finance management within the financial services sector.
- Headquarters Narragansett, United States
- Founders Crissi Cole
- Stage Acquired
- SectorsTechnology
- Email••••••••
- Phone•••• ••••
- Website penny-finance.com
- Social LinkedIn Instagram
- Acquired by Array (Feb 2026)
Products & Services of Penny Finance
Penny Finance offers a comprehensive portfolio of products and services, including Financial Planning and Money Advice.
Financial planning services are offered for wealth building.
Money advice is provided to manage personal finances.
Funding Insights of Penny Finance
Penny Finance has successfully raised a total of $20K through 1 strategic funding round. The most recent funding activity was a Seed round of $20 thousand completed in January 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $20,000
- Total Rounds 1
- Last Round Seed — $20,000
- First Round $20,000
(Jan 2023)
- Investors Count 1
All 1 funding rounds of Penny Finance with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2023 | $20,000 | Seed | – | Techstars | – |
2 investors in total: 2 institutional.
Investors in Penny Finance
Penny Finance has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Array and Techstars.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Startups are accelerated globally without sector restrictions through structured programs. | 2006 | techstars.com | New York, United States | |
Credit data integration platform and management tools are provided. | 2020 | array.com | New York, United States |
Investor details for Penny Finance
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Penny Finance
3 people are tracked at Penny Finance (3 in leadership).
| Name | Role | Group |
|---|---|---|
Crissi Cole | Founder & CEO | Leadership |
Amanda Monty | Chief Operating Officer | Leadership |
Meg Peterson | Head Of Growth | Leadership |
Complete people profiles for Penny Finance
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Penny Finance
3 dated milestones of Penny Finance across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Penny Finance is founded.
- Funding First funding round of $20K.
- Exit Acquired by Array.
Competitors of Penny Finance
Penny Finance has 3 listed competitors in our database, 2 of them funded. They include The Tifin Group, Ascensus and Farther.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| tifin.com | 2018 | New York, United States | $219.01M | AI-enabled financial planning and advisory solutions are provided for individuals. | ||
| ascensus.com | 1980 | Dresher, United States | 5,112 | Retirement, health, and college savings services are administered nationwide. | ||
| farther.com | 2019 | New York, United States | $272M | App-based financial planning and management platform for individuals |
Detailed competitors of Penny Finance
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Web traffic of Penny Finance
The website of Penny Finance (penny-finance.com) receives about 5K visits a month.
- Monthly visits5K
▲ 22.8% vs previous month
Top companies in Investment & Financial Technology
3 companies that operate in the same segment as Penny Finance (Investment & Financial Technology) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Commission-free trading and investment services are provided by Robinhood. | 2013 | Menlo Park, California, United States | USD 5.58 B | USD 2.98 B | 4,841 | |
Financial data and investment advisory tools are offered online. | 1984 | Chicago, Illinois, United States | USD 91 M | USD 351.25 K | 6 | |
App-based platform for spare change investment | 2012 | Irvine, California, United States | USD 587.84 M | 602 |
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Related news about Penny Finance
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Frequently Asked Questions about Penny Finance
Penny Finance was founded in 2020 and raised its 1st funding round 3 years after it was founded.
Penny Finance is headquartered in Narragansett, United States. It is registered at Narragansett, Rhode Island, United States.
Crissi Cole is the CEO of Penny Finance, as recorded in our data. They have also founded this company.
Penny Finance is a funded company, having raised a total of $20K across 1 funding round to date. The company's 1st funding round was a Seed of $20K, raised on Jan 2023.
Financial tools and educational resources are offered by Penny Finance to assist individuals in paying off debt, starting investments, and planning for retirement with wealth. Services are focused on personal finance management within the financial services sector.
Penny Finance's top competitors include The Tifin Group, Ascensus and Farther.
Penny Finance offers Financial Planning and Money Advice.
Yes. Penny Finance was acquired by Array in February 2026.