Pequity

San Francisco, United States Founded: 2019 • Age: 7 yrs Acquired By ADP
Payroll management is enabled via a cloud-based platform.
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About Pequity

Pequity is a company based in San Francisco (United States) founded in 2019 was acquired by ADP in October 2025.. Pequity has raised $38 million across 2 funding rounds from investors including ADP, Norwest Venture Partners and First Round Capital. Pequity offers products and services including Comp Cycle, Market Pulse, and Range Management. Pequity operates in a competitive market with competitors including Gusto, Justworks, Earnin, Paylocity and Payflow, among others.

  • Headquarter San Francisco, United States
  • Sectors
    Technology
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Technology → Enterprise Software & Productivity Solutions
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $38 M (USD)

    in 2 rounds

  • Latest Funding Round
    $19 M (USD), Series A

    Jun 24, 2021

  • Investors
    ADP

    & 4 more

  • Employee Count
    Employee Count
  • Acquired by
    ADP

    (Oct 29, 2025)

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Products & Services of Pequity

Pequity offers a comprehensive portfolio of products and services, including Comp Cycle, Market Pulse, and Range Management. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Manages employee promotion and merit increases efficiently

Offers real-time compensation data for decision-making

Handles salary ranges and pay bands securely

Funding Insights of Pequity

Pequity has successfully raised a total of $38M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $19 million completed in June 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Series A — $19.0M
  • First Round

    (30 Dec 2020)

  • Investors Count 4
Date Amount Transaction Name Valuation Lead Investors Investors
Jun, 2021 Amount Series A - Pequity Valuation Norwest Venture Partners
Dec, 2020 Amount Series A - Pequity Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Pequity

Pequity has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include ADP, Norwest Venture Partners and First Round Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Venture capital and growth equity firm providing investments and resources to entrepreneurs in various sectors.
Founded Year Domain Location
US focused seed and early-stage VC firm
Founded Year Domain Location
Seed-stage US tech companies receive investments from Designer Fund.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Pequity

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Pequity

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Pequity Comparisons

Employees
+
Add Comparison
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Competitors of Pequity

Pequity operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Gusto, Justworks, Earnin, Paylocity and Payflow, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Cloud-based HR and payroll solutions are offered for small businesses.
domain founded_year HQ Location
Benefits administration and payroll management are provided for businesses.
domain founded_year HQ Location
Real-time access to earned wages is provided fee-free.
domain founded_year HQ Location
Cloud-based payroll and HR solutions are provided for businesses.
domain founded_year HQ Location
Payflow is recognized as a financial wellness application for employees.
domain founded_year HQ Location
Cloud-based HR and payroll management solutions are offered.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Frequently Asked Questions about Pequity

When was Pequity founded?

Pequity was founded in 2019 and raised its 1st funding round 1 year after it was founded.

Where is Pequity located?

Pequity is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

Is Pequity a funded company?

Pequity is a funded company, having raised a total of $38M across 2 funding rounds to date. The company's 1st funding round was a Series A of $19M, raised on Dec 30, 2020.

What does Pequity do?

Pequity was founded in 2019 in San Francisco, United States. A cloud-based platform is provided for payroll management within the human resources technology sector. Payroll processing and compliance tasks are handled through the service for various businesses. Operations are based in San Francisco, with the platform accessible nationwide via the domain peqity.com. Core functions include data integration and automated reporting for efficiency.

Who are the top competitors of Pequity?

Pequity's top competitors include Payflow, Gusto and Earnin.

What products or services does Pequity offer?

Pequity offers Comp Cycle, Market Pulse, and Range Management.

Who are Pequity's investors?

Pequity has 5 investors. Key investors include ADP, Norwest Venture Partners, First Round Capital, Designer Fund, and Scribble Ventures.

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