About Percent
Percent is a company based in New York (United States) founded in 2018 by Nelson Chu. It operates as a Brokerage / Intermediation, and Two-Sided Marketplace. Percent has raised $67.12 million across 8 funding rounds from investors including Coinbase, Manatt and White Star Capital. The company has 37 employees as of December 31, 2021. Percent offers products and services including Private Credit Platform, Blended Notes, Asset-Based Financing, and Corporate Loans. Percent operates in a competitive market with competitors including WealthForge, FranShares, Proteus, Gridline and Carver Edison, among others.
- Headquarter New York, United States
- Employees 37 as on 31 Dec, 2021
- Founders Nelson Chu
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Sectors
Technology
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Cadence Group Inc. (Dba Percent Technologies, Inc.)
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$67.12 M (USD)
in 8 rounds
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Latest Funding Round
$30 M (USD), Series B
May 17, 2023
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Investors
Coinbase
& 17 more
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Employee Count
37
as on Dec 31, 2021
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Products & Services of Percent
Percent offers a comprehensive portfolio of products and services, including Private Credit Platform, Blended Notes, Asset-Based Financing, and Corporate Loans. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Private credit investments are facilitated for accredited investors.
Diversified private credit investments are offered through notes.
Capital raising is supported through asset-backed debt deals.
Growth capital is provided via corporate loan offerings.
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Funding Insights of Percent
Percent has successfully raised a total of $67.12M across 8 strategic funding rounds. The most recent funding activity was a Series B round of $30 million completed in May 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 8
- Last Round Series B — $30.0M
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First Round
First Round
(02 Jan 2019)
- Investors Count 18
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May, 2023 | Amount | Series B - Percent | Valuation | White Star Capital | |
| Jan, 2023 | Amount | Debt – Venture - Percent | Valuation |
investors |
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| Dec, 2021 | Amount | Series A - Percent | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Percent
Percent has secured backing from 18 investors, including venture fund and institutional investors. Prominent investors backing the company include Coinbase, Manatt and White Star Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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A global technology investment platform operating in multiple cities with a focus on venture and digital asset funds.
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Founded Year | Domain | Location | |
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Private equity firm
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Founded Year | Domain | Location | |
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Investments are made in US tech companies by Forte Ventures.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Percent
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Percent
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Percent Comparisons
Competitors of Percent
Percent operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as WealthForge, FranShares, Proteus, Gridline and Carver Edison, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Private placements are automated to streamline capital raising for entities.
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| domain | founded_year | HQ Location |
Franchise investments are enabled via an online platform.
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| domain | founded_year | HQ Location |
Multiple real estate properties are managed by Proteus firm.
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| domain | founded_year | HQ Location |
Investments in alternative assets are enabled via an online platform.
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| domain | founded_year | HQ Location |
Employee benefits solutions are delivered via specialized platforms.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Percent
Frequently Asked Questions about Percent
When was Percent founded?
Percent was founded in 2018 and raised its 1st funding round 1 year after it was founded.
Where is Percent located?
Percent is headquartered in New York, United States. It is registered at New York, New York, United States.
Who is the current CEO of Percent?
Nelson Chu is the current CEO of Percent. They have also founded this company.
Is Percent a funded company?
Percent is a funded company, having raised a total of $67.12M across 8 funding rounds to date. The company's 1st funding round was a Series A of $6.1M, raised on Jan 02, 2019.
How many employees does Percent have?
As of Dec 31, 2021, the latest employee count at Percent is 37.
What does Percent do?
Private credit opportunities are provided by Percent, a leading platform connecting accredited and institutional investors with corporate borrowers. Operations focus on the financial sector, specifically within capital markets and alternative investments. Solutions include a marketplace for private credit deals, such as Blended Notes, asset-based financing, and corporate loans. Investors are offered diversification through assets less correlated with public markets, with potential for high yields and shorter investment horizons. Services are tailored to meet the needs of both investors seeking passive income and borrowers requiring growth capital.
Who are the top competitors of Percent?
Percent's top competitors include FranShares, Carver Edison and WealthForge.
What products or services does Percent offer?
Percent offers Private Credit Platform, Blended Notes, Asset-Based Financing, and Corporate Loans.
Who are Percent's investors?
Percent has 18 investors. Key investors include Coinbase, Manatt, White Star Capital, Susquehanna Growth Equity, and Forte Ventures.
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