Percent

New York, United States Founded: 2018 • Age: 8 yrs
Investors and originators are connected through an alternative investment platform.
Request Access

About Percent

Percent is a company based in New York (United States) founded in 2018 by Nelson Chu. It operates as a Brokerage / Intermediation, and Two-Sided Marketplace. Percent has raised $67.12 million across 8 funding rounds from investors including Coinbase, Manatt and White Star Capital. The company has 37 employees as of December 31, 2021. Percent offers products and services including Private Credit Platform, Blended Notes, Asset-Based Financing, and Corporate Loans. Percent operates in a competitive market with competitors including WealthForge, FranShares, Proteus, Gridline and Carver Edison, among others.

  • Headquarter New York, United States
  • Employees 37 as on 31 Dec, 2021
  • Founders Nelson Chu
  • Sectors
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Cadence Group Inc. (Dba Percent Technologies, Inc.)
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $67.12 M (USD)

    in 8 rounds

  • Latest Funding Round
    $30 M (USD), Series B

    May 17, 2023

  • Investors
    Coinbase

    & 17 more

  • Employee Count
    37

    as on Dec 31, 2021

Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal

Products & Services of Percent

Percent offers a comprehensive portfolio of products and services, including Private Credit Platform, Blended Notes, Asset-Based Financing, and Corporate Loans. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Private credit investments are facilitated for accredited investors.

Diversified private credit investments are offered through notes.

Capital raising is supported through asset-backed debt deals.

Growth capital is provided via corporate loan offerings.

People of Percent
Headcount 50-200
Employee Profiles 23
Board Members and Advisors 2
Employee Profiles
People
Kit Sirota
VP, Engineering
People
Kiley Lubeck
Product Manager
People
Alex Pirro
VP, Capital Markets
People
Cristiano Mondolfo
Vice President

Unlock access to complete

Board Members and Advisors
people
Navtej S. Nandra
Director
people
Louis Rajczi
Director

Unlock access to complete

Funding Insights of Percent

Percent has successfully raised a total of $67.12M across 8 strategic funding rounds. The most recent funding activity was a Series B round of $30 million completed in May 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 8
  • Last Round Series B — $30.0M
  • First Round

    (02 Jan 2019)

  • Investors Count 18
Date Amount Transaction Name Valuation Lead Investors Investors
May, 2023 Amount Series B - Percent Valuation White Star Capital
Jan, 2023 Amount Debt – Venture - Percent Valuation

investors

Dec, 2021 Amount Series A - Percent Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Percent

Percent has secured backing from 18 investors, including venture fund and institutional investors. Prominent investors backing the company include Coinbase, Manatt and White Star Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
A global technology investment platform operating in multiple cities with a focus on venture and digital asset funds.
Founded Year Domain Location
Private equity firm
Founded Year Domain Location
Investments are made in US tech companies by Forte Ventures.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Percent

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Percent

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Percent Comparisons

Employees
+
Add Comparison
Available on Premium

Competitors of Percent

Percent operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as WealthForge, FranShares, Proteus, Gridline and Carver Edison, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Private placements are automated to streamline capital raising for entities.
domain founded_year HQ Location
Franchise investments are enabled via an online platform.
domain founded_year HQ Location
Multiple real estate properties are managed by Proteus firm.
domain founded_year HQ Location
Investments in alternative assets are enabled via an online platform.
domain founded_year HQ Location
Employee benefits solutions are delivered via specialized platforms.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Percent

Frequently Asked Questions about Percent

When was Percent founded?

Percent was founded in 2018 and raised its 1st funding round 1 year after it was founded.

Where is Percent located?

Percent is headquartered in New York, United States. It is registered at New York, New York, United States.

Who is the current CEO of Percent?

Nelson Chu is the current CEO of Percent. They have also founded this company.

Is Percent a funded company?

Percent is a funded company, having raised a total of $67.12M across 8 funding rounds to date. The company's 1st funding round was a Series A of $6.1M, raised on Jan 02, 2019.

How many employees does Percent have?

As of Dec 31, 2021, the latest employee count at Percent is 37.

What does Percent do?

Private credit opportunities are provided by Percent, a leading platform connecting accredited and institutional investors with corporate borrowers. Operations focus on the financial sector, specifically within capital markets and alternative investments. Solutions include a marketplace for private credit deals, such as Blended Notes, asset-based financing, and corporate loans. Investors are offered diversification through assets less correlated with public markets, with potential for high yields and shorter investment horizons. Services are tailored to meet the needs of both investors seeking passive income and borrowers requiring growth capital.

Who are the top competitors of Percent?

Percent's top competitors include FranShares, Carver Edison and WealthForge.

What products or services does Percent offer?

Percent offers Private Credit Platform, Blended Notes, Asset-Based Financing, and Corporate Loans.

Who are Percent's investors?

Percent has 18 investors. Key investors include Coinbase, Manatt, White Star Capital, Susquehanna Growth Equity, and Forte Ventures.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available