Percent

New York, United States Founded: 2018 • Age: 8 yrs
Investors and originators are connected through an alternative investment platform.
Annual revenue - Latest available
Total funding $67.1M 8 rounds
Employees 37 Tracked headcount
Investors 18 Known backers
Products 4 Services tracked
Competitors 9 Brand Intelligence

About Percent

Percent is a company based in New York (United States) founded in 2018 by Nelson Chu. It operates as a Brokerage / Intermediation and Two-Sided Marketplace. Percent has raised $67.12 million across 8 funding rounds from investors including Coinbase, Manatt and White Star Capital. The company has 37 employees as of December 31, 2021. Percent offers products and services including Private Credit Platform, Blended Notes, Asset-Based Financing, and Corporate Loans. Percent operates in a competitive market with competitors including WealthForge, FranShares, Proteus, Gridline and Carver Edison, among others.

  • Headquarter New York, United States
  • Employees 37 as on 31 Dec, 2021
  • Founders Nelson Chu
  • Sectors
    Technology
  • Email
    Locked
  • Phone
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  • Website
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  • Social
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  • Legal Name Cadence Group Inc. (Dba Percent Technologies, Inc.)
Operational Areas
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $67.12 M (USD)

    in 8 rounds

  • Latest Funding Round
    $30 M (USD), Series B

    May 17, 2023

  • Investors
    Coinbase

    & 17 more

  • Employee Count
    37

    as on Dec 31, 2021

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Products & Services of Percent

Percent offers a comprehensive portfolio of products and services, including Private Credit Platform, Blended Notes, Asset-Based Financing, and Corporate Loans.

Product name locked
Category locked
Primary

Private credit investments are facilitated for accredited investors.

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Diversified private credit investments are offered through notes.

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Capital raising is supported through asset-backed debt deals.

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Growth capital is provided via corporate loan offerings.

People of Percent

Headcount 50-200
Employee Profiles 23
Board Members and Advisors 2
Employee Profiles
People
Kit Sirota
VP, Engineering
People
Kiley Lubeck
Product Manager
People
Alex Pirro
VP, Capital Markets
People
Cristiano Mondolfo
Vice President

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Board Members and Advisors
people
Navtej S. Nandra
Director
people
Louis Rajczi
Director

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Funding Insights of Percent

Percent has successfully raised a total of $67.12M across 8 strategic funding rounds. The most recent funding activity was a Series B round of $30 million completed in May 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Percent

Percent has secured backing from 18 investors, including venture fund and institutional investors. Prominent investors backing the company include Coinbase, Manatt and White Star Capital.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
A global technology investment platform operating in multiple cities with a focus on venture and digital asset funds.
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Private equity firm
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Investments are made in US tech companies by Forte Ventures.
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Investor details for Percent

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
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  • Participation history

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Investments & Acquisitions by Percent

Investments
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Investment portfolio details for Percent

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  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

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Financial Statements - Percent

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Detailed financials for Percent

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  • Profit trends
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  • Financial ratios

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Percent Comparisons

Percent Primary company
Description
Investors and originators are connected through an alternati...
Location
New York, United States
Founded Year
2018
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
37
As of 2021
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Peer comparison for Percent

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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  • Headcount comparison
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  • Operating benchmarks

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Competitors of Percent

Percent operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as WealthForge, FranShares, Proteus, Gridline and Carver Edison, among others.

Company Name Domain Founded year HQ Location Description
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Private placements are automated to streamline capital raising for entities.
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Franchise investments are enabled via an online platform.
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Multiple real estate properties are managed by Proteus firm.
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Investments in alternative assets are enabled via an online platform.
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Employee benefits solutions are delivered via specialized platforms.
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Detailed competitors of Percent

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  • Full company profiles
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  • Competitive positioning

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Latest news on Percent

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Complete news archive for Percent

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  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Percent

Percent was founded in 2018 and raised its 1st funding round 1 year after it was founded.

Percent is headquartered in New York, United States. It is registered at New York, New York, United States.

Nelson Chu is the current CEO of Percent. They have also founded this company.

Percent is a funded company, having raised a total of $67.12M across 8 funding rounds to date.

As of Dec 31, 2021, the latest employee count at Percent is 37.

Private credit opportunities are provided by Percent, a leading platform connecting accredited and institutional investors with corporate borrowers. Operations focus on the financial sector, specifically within capital markets and alternative investments. Solutions include a marketplace for private credit deals, such as Blended Notes, asset-based financing, and corporate loans. Investors are offered diversification through assets less correlated with public markets, with potential for high yields and shorter investment horizons. Services are tailored to meet the needs of both investors seeking passive income and borrowers requiring growth capital.

Percent's top competitors include FranShares, Carver Edison and WealthForge.

Percent offers Private Credit Platform, Blended Notes, Asset-Based Financing, and Corporate Loans.

Percent has 18 investors. Key investors include Coinbase, Manatt, White Star Capital, Susquehanna Growth Equity, and Forte Ventures.

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