About Pernias Pop Up Shop
Pernias Pop Up Shop is a Retail company based in Mumbai (India) founded in 2009 by Pernia Qureshi, and was acquired by Purple Style Labs in February 2018. Multi-category ethnic wear is retailed online by the company. Its chief executive, as recorded, is Prabhakar Shastry. Its website perniaspopupshop.com draws about 1.6 million monthly visits. Pernias Pop Up Shop offers products and services including Designer Clothing, Jewellery, App, and Accessories. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Apparel. Its legal entity in India is Pernia Qureshi Consultancy Private Limited (U93000DL2011PTC229392). Its competitors include Nykaa Fashion, Culture Circle and Twenty Dresses; 2 of its 3 listed competitors have raised funding.
Company details
The company was founded in 2009 and is headquartered in Mumbai, India. Operations focus on online retail within the ethnic wear sector, with a catalog encompassing sarees, lehengas, kurtas, anarkalis, fusion wear, blouses, jewelry, handbags, belts, footwear, and home decor. The platform is accessible via iOS and Android applications, serving customers through digital channels.
- Headquarters Mumbai, India
- Founders Pernia Qureshi
- Stage Acquired
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Email••••••••
- Phone•••• ••••
- Website perniaspopupshop.com
- Social LinkedIn X Facebook Instagram
- Acquired by Purple Style Labs (Feb 2018)
- Legal Name Pernia Qureshi Consultancy Private Limited
- Date of Incorporation 28 Dec, 2011
- Jurisdiction New Delhi, Delhi, India
- Net Loss-₹5,030
FY 2023 · 0% margin
- EBITDA-₹4,170
FY 2023 · 0% margin
- Investors
- Acquired byPurple Style Labs
(Feb 2018)
Associated legal entities of Pernias Pop Up Shop
Pernias Pop Up Shop is associated with 2 registered companies on The Company Check; the primary company is Pernia Qureshi Consultancy Private Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2023) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Pernia Qureshi Consultancy Private Limited CIN U93000DL2011PTC229392 | Active | 28 Dec 2011 | New Delhi, Delhi | 66 | 2 | View details | |
| Psl Retail Private Limited CIN U52320MH2019PTC329932 | Active | 29 Aug 2019 | Mumbai, Maharashtra | ₹488 Cr | 183 | 4 | View details |
Products & Services of Pernias Pop Up Shop
Pernias Pop Up Shop offers a comprehensive portfolio of products and services, including Designer Clothing, Jewellery, App, and Accessories.
Luxury Indian designer wear for various occasions and styles
High-end pieces from top designers for women and men
Mobile application for shopping luxury items and trends
Designer bags, shawls, and footwear for special events
Apps and channels of Pernias Pop Up Shop
Pernias Pop Up Shop publishes 2 mobile apps with over 50K+ downloads.
Investors in Pernias Pop Up Shop
Pernias Pop Up Shop has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Purple Style Labs.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Ethnic wear products are offered via an online platform. | 2015 | purplestylelabs.com | Mumbai, India |
Investor details for Pernias Pop Up Shop
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Board of directors of Pernia Qureshi Consultancy Private Limited (Pernias Pop Up Shop)
Pernia Qureshi Consultancy Private Limited is the primary company behind Pernias Pop Up Shop. The boards of the 2 registered companies of Pernias Pop Up Shop currently have 6 directors; the longest-serving is Abhishek Agarwal, appointed in 2019. 4 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Abhishek Agarwal DIN 07237807 | Director | 29 Aug 2019 | 7 yrs 2 mo | Psl Retail Private Limited |
| Abhinav Agarwal DIN 07178846 | Director | 01 Apr 2020 | 6 yrs 7 mo | Psl Retail Private Limited |
| Santosh Kumar Thakur DIN 06890145 | Director | 22 Sep 2022 | 4 yrs 1 mo | Pernia Qureshi Consultancy Private Limited |
| Dayashankar DIN 08099725 | Director | 22 Sep 2022 | 4 yrs 1 mo | Pernia Qureshi Consultancy Private Limited |
| Roopali Adlakha DIN 10352352 | Director | 20 Oct 2023 | 3 yrs | Psl Retail Private Limited |
| Hrishikesh Bhalchandra Parandekar DIN 01224244 | Director | 16 Aug 2025 | 1 yr 2 mo | Psl Retail Private Limited |
People of Pernias Pop Up Shop
9 people are tracked at Pernias Pop Up Shop (4 in leadership, 5 in team).
| Name | Role | Group |
|---|---|---|
Pernia Qureshi | Founder | Leadership |
Prabhakar Shastry | CEO | Leadership |
Avinash Maurya | Chief Technology Officer - Sketch To Reality | Leadership |
Ankita Bedi Saraf | Vice President Marketing | Leadership |
Jheel Shah | SEO Writer | Team |
Rishita Soni | Social Media Manager | Team |
Swati Punamiya | Website Content Team Lead | Team |
Gargee L. Kashyap | Marketing | Team |
Prathiksha Shetty | Senior Content Strategist | Team |
Complete people profiles for Pernias Pop Up Shop
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Financials of Pernias Pop Up Shop
Figures of Pernia Qureshi Consultancy Private Limited, the primary company behind Pernias Pop Up Shop, for FY 2023. Net loss was -₹5,030 (0% margin). EBITDA was -₹4,170 (0% margin). Revenue has grown at a compounded annual rate of -100% over five years.
- -₹5,030Net loss · 0% margin
- -₹4,170EBITDA · 0% margin
- ₹1 LakhPaid-up capital
- 66Employees (provident fund records)
- -100%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Pernia Qureshi Consultancy Private Limited are on its company page.
Detailed financial statements for Pernias Pop Up Shop
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Timeline of Pernias Pop Up Shop
2 dated milestones of Pernias Pop Up Shop across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Pernias Pop Up Shop is founded.
- Exit Acquired by Purple Style Labs.
Competitors of Pernias Pop Up Shop
Pernias Pop Up Shop has 3 listed competitors in our database, 2 of them funded. They include Nykaa Fashion, Culture Circle and Twenty Dresses.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| nykaafashion.com | 2012 | Mumbai, India | 514 | Online platform for shopping clothing, accessories, gadgets, and home decor items. | ||
| culture-circle.com | 2023 | Gurugram, India | $2.51M | Online marketplace for men's and women's fashion products is operated. | ||
| twentydresses.com | 2012 | Mumbai, India | $1M | 16 | Fashion apparel and accessories for women are retailed online. |
Detailed competitors of Pernias Pop Up Shop
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Web traffic of Pernias Pop Up Shop
The website of Pernias Pop Up Shop (perniaspopupshop.com) receives about 1.6M visits a month and ranks #28,015 among all websites worldwide, #1,346 in Fashion and Apparel.
- Monthly visits1.6M
▲ 4.4% vs previous month
- Unique visitors781.3K
per month
- Global rank#28,015
among all websites
- Category rank#1,346
Lifestyle · Fashion and Apparel
- Bounce rate31%
- Pages per visit5.3
- Average visit2 min 44 sec
- DevicesDesktop 18% · Mobile 82%
Websites whose visitors overlap most with Pernias Pop Up Shop. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| kalkifashion.com | 100% | 1.8M | #27,983 | View details | |
| azafashions.com | 92% | 1.5M | #40,148 | View details | |
| lashkaraa.com | 76% | 547.8K | #93,619 | View details | |
| houseofindya.com | 74% | 1.3M | #49,787 | View details | |
| manyavar.com | 70% | 1.9M | #25,840 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Pernias Pop Up Shop
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- Audience overlap
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Top companies in Fashion & Lifestyle E-Commerce
3 companies that operate in the same segment as Pernias Pop Up Shop (Fashion & Lifestyle E-Commerce) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 639.15 M | 1,031 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 144.58 M | USD 32.66 M | 711 |
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Related news about Pernias Pop Up Shop
Complete news archive for Pernias Pop Up Shop
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Frequently Asked Questions about Pernias Pop Up Shop
Pernias Pop Up Shop was founded in 2009.
Pernias Pop Up Shop is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Prabhakar Shastry is the CEO of Pernias Pop Up Shop, as recorded in our data.
The company was founded in 2009 and is headquartered in Mumbai, India. Operations focus on online retail within the ethnic wear sector, with a catalog encompassing sarees, lehengas, kurtas, anarkalis, fusion wear, blouses, jewelry, handbags, belts, footwear, and home decor. The platform is accessible via iOS and Android applications, serving customers through digital channels.
Pernias Pop Up Shop's top competitors include Nykaa Fashion, Twenty Dresses and Culture Circle.
Pernias Pop Up Shop offers Designer Clothing, Jewellery, App, and Accessories.
Pernias Pop Up Shop has 1 investor. Key investors include Purple Style Labs.
Pernias Pop Up Shop is associated with 2 legal entities: Pernia Qureshi Consultancy Private Limited, Psl Retail Private Limited.
Yes. Pernias Pop Up Shop was acquired by Purple Style Labs in February 2018.
The legal entities of Pernias Pop Up Shop currently have 6 directors, including Santosh Kumar Thakur, Dayashankar, Abhishek Agarwal and others.
Yes. Pernias Pop Up Shop publishes Pernia's Pop-Up Shop and 1 more app, with over 50,000 downloads.
The website of Pernias Pop Up Shop receives about 1.6 million visits a month and ranks #28,015 among all websites worldwide.

