About Pet Heaven
Pet Heaven is a Consumer company based in Johannesburg (South Africa) founded in 2013. Online store for pet supplies. Pet Heaven has raised $19 thousand across 2 funding rounds from investors including Silvertree Holding and 88mph. Its website petheaven.co.za draws about 98 thousand monthly visits. Its focus areas include Retail, Pet Tech, Pet Supplies Ecommerce and Horizontal. Its competitors include Budget Pet Supplies, Pet Kingdom and Vet Hyper.
Company details
Pet Heaven was founded in 2013 in Johannesburg, South Africa, and operates as an online retailer in the pet supplies sector. Dog food, cat food, medication, and various accessories are offered through the platform. Shipments are directed to major cities across South Africa. A subscription service is available for scheduled deliveries, with exclusive deals provided to subscribers. Featured brands include Royal Canin, McMac, and Bravecto.
- Headquarters Johannesburg, South Africa
- SectorsConsumer
- Website category Pets and Animals
- Website petheaven.co.za
- Social LinkedIn X
- Total Equity Funding$19K (USD)
in 2 rounds
- InvestorsSilvertree Holding
& 1 more
Funding Insights of Pet Heaven
Pet Heaven has successfully raised a total of $19K across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $19,000
- Total Rounds 2
- First Round $19,000
(Mar 2014)
- Investors Count 2
All 2 funding rounds of Pet Heaven with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2016 | Series A | – | – | ||
| Mar 2014 | $19,000 | Seed | – | – |
2 investors in total: 2 institutional.
Investors in Pet Heaven
Pet Heaven has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Silvertree Holding and 88mph.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital is provided to early-stage African tech firms. | 2013 | silvertree.holdings | Cape Town, South Africa | |
Tech focused accelerator & VC firm investing in early stage companies in Africa | 88mph.ac | Nairobi, Kenya |
Investor details for Pet Heaven
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Pet Heaven
3 dated milestones of Pet Heaven across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Pet Heaven is founded.
- Funding First funding round of $19K.
- Funding Latest funding round, Series A,.
Competitors of Pet Heaven
Pet Heaven has 3 listed competitors in our database. They include Budget Pet Supplies, Pet Kingdom and Vet Hyper.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| budgetpetsupplies.co.za | 2018 | Johannesburg, South Africa | Operates an e-commerce store providing a wide range of multi-category pet supplies. | |||
| petkingdom.co.za | 2013 | Milnerton, South Africa | Retailer offering toys, games, and educational products for all ages online and in stores. | |||
| vethyper.com | 2014 | Pretoria, South Africa | Functions as an online store for a variety of pet supplies. |
Detailed competitors of Pet Heaven
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Pet Heaven
The website of Pet Heaven (petheaven.co.za) receives about 98.4K visits a month and ranks #288,357 among all websites worldwide, #2,061 in Pets and Animals.
- Monthly visits98.4K
▲ 10.9% vs previous month
- Unique visitors50K
per month
- Global rank#288,357
among all websites
- Category rank#2,061
Pets and Animals · Pets and Animals
- Bounce rate24%
- Pages per visit5.4
- Average visit1 min 56 sec
- DevicesDesktop 28% · Mobile 72%
Websites whose visitors overlap most with Pet Heaven. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
petworld.co.za | petworld.co.za | 100% | #555,896 | – | |
| absolutepets.com | 90% | 143K | #297,096 | View details | |
pethero.co.za | pethero.co.za | 84% | #673,055 | – | |
petplus.co.za | petplus.co.za | 80% | #1,851,109 | – | |
| epetstore.co.za | 72% | #721,134 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Pet Heaven
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Pet Heaven
Pet Heaven was founded in 2013 and raised its 1st funding round 1 year after it was founded.
Pet Heaven is headquartered in Johannesburg, South Africa. It is registered at Johannesburg, Gauteng, South Africa.
Pet Heaven is a funded company, having raised a total of $19K across 2 funding rounds to date. The company's 1st funding round was a Seed of $19K, raised on Mar 2014.
Pet Heaven was founded in 2013 in Johannesburg, South Africa, and operates as an online retailer in the pet supplies sector. Dog food, cat food, medication, and various accessories are offered through the platform. Shipments are directed to major cities across South Africa. A subscription service is available for scheduled deliveries, with exclusive deals provided to subscribers. Featured brands include Royal Canin, McMac, and Bravecto.
Pet Heaven's top competitors include Budget Pet Supplies, Pet Kingdom and Vet Hyper.
Pet Heaven has 2 investors. Key investors include Silvertree Holding, and 88mph.