About Absolute Pets
Absolute Pets is a Retail company based in Cape Town (South Africa) founded in 2001, and was acquired by Woolworths in April 2024. It operates as a retailer of food, treats, toys, and accessories for dogs, cats, pets. Its chief executive is Stephen Warner. Its website absolutepets.com draws about 143 thousand monthly visits. Its focus areas include Consumer Goods, Retail Chains and Pet Products. Its legal entity is Absolute Pets (Pty) Ltd.
Company details
Absolute Pets was founded in 2001 in Cape Town, South Africa, and operates within the pet retail sector. A variety of products for dogs, cats, and other pets is offered, encompassing food, treats, toys, accessories, beds, bowls, clothing, and hygiene items. Treatments for ticks, fleas, and deworming are provided, alongside pet insurance options and spa services.
- Headquarters Cape Town, South Africa
- Stage Acquired
- SectorsRetail
- Website category Pets and Animals · Pet Food and Supplies
- Email••••••••
- Phone•••• ••••
- Website absolutepets.com
- Social LinkedIn X Facebook Instagram
- Acquired by Woolworths (Apr 2024)
- Legal Name Absolute Pets (Pty) Ltd
- Investors
- Acquired byWoolworths
(Apr 2024)
Investors in Absolute Pets
Absolute Pets has secured backing from 1 investor. Prominent investors backing the company include Woolworths.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | woolworths.co.za | - |
Investor details for Absolute Pets
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- Complete investor list
- Round participation
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People of Absolute Pets
1 people are tracked at Absolute Pets (1 in leadership).
| Name | Role | Group |
|---|---|---|
Stephen Warner | CEO | Leadership |
Complete people profiles for Absolute Pets
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- Full employee list
- Team structure
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- Professional contacts
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Timeline of Absolute Pets
2 dated milestones of Absolute Pets across 23 years, from founding to its latest funding, stage changes and deals.
- Founded Absolute Pets is founded.
- Exit Acquired by Woolworths.
Web traffic of Absolute Pets
The website of Absolute Pets (absolutepets.com) receives about 143K visits a month and ranks #297,096 among all websites worldwide, #2,137 in Pet Food and Supplies.
- Monthly visits143K
▲ 37.6% vs previous month
- Unique visitors56.6K
per month
- Global rank#297,096
among all websites
- Category rank#2,137
Pets and Animals · Pet Food and Supplies
- Bounce rate21%
- Pages per visit3.7
- Average visit36 sec
- DevicesDesktop 25% · Mobile 75%
Websites whose visitors overlap most with Absolute Pets. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| petheaven.co.za | 100% | 98.4K | #288,357 | View details | |
petworld.co.za | petworld.co.za | 88% | – | #555,896 | – |
petshopscience.co.za | petshopscience.co.za | 78% | – | #3,494,382 | – |
| epetstore.co.za | 72% | – | #721,134 | View details | |
petandtackshop.co.za | petandtackshop.co.za | 71% | – | #1,591,992 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Absolute Pets
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Retail Stores & Chains
10 companies that operate in the same segment as Absolute Pets (Retail Stores & Chains), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Home improvement products and services are retailed by Lowe's. | 1946 | Mooresville, North Carolina, United States | – | USD 86.29 B | 270,000 | |
Office supplies and business products are distributed online to companies. | 1986 | Framingham, Massachusetts, United States | – | – | 13,447 | |
Pet foods, products, and care services are provided by PetSmart. | 1987 | Phoenix, Arizona, United States | USD 23.3 M | – | – | |
Multi-format offline retail is operated in India. | 1997 | Mumbai, Maharashtra, India | USD 3.41 B | USD 280.87 K | 32 | |
Grocery products are retailed through a nationwide chain of stores. | 1883 | Cincinnati, Ohio, United States | – | – | – | |
Internet first brand of fashion apparel wear for men and women | 1975 | Arteixo, A Coruna, Spain | – | USD 308.1 M | 1,454 | |
Retailer offering wide array of perfumes | 1910 | Dusseldorf, North Rhine-westphalia, Germany | USD 259.43 M | – | – | |
Groceries, essentials, clothing, and electronics are retailed nationwide. | 1962 | Minneapolis, Minnesota, United States | – | USD 104.78 B | 440,000 | |
Hypermarkets and retail stores are operated globally by Carrefour. | 1959 | Massy, France | – | USD 98.74 B | 324,750 |
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Frequently Asked Questions about Absolute Pets
Absolute Pets was founded in 2001.
Absolute Pets is headquartered in Cape Town, South Africa. It is registered at Cape Town, Western Cape, South Africa.
Stephen Warner is the current CEO of Absolute Pets.
Absolute Pets was founded in 2001 in Cape Town, South Africa, and operates within the pet retail sector. A variety of products for dogs, cats, and other pets is offered, encompassing food, treats, toys, accessories, beds, bowls, clothing, and hygiene items. Treatments for ticks, fleas, and deworming are provided, alongside pet insurance options and spa services.
Absolute Pets has 1 investor. Key investors include Woolworths.
Absolute Pets operates through Absolute Pets (Pty) Ltd.
Yes. Absolute Pets was acquired by Woolworths in April 2024.
The website of Absolute Pets receives about 143 thousand visits a month and ranks #297,096 among all websites worldwide.