About Peterson's
Peterson's is a company based in Lincoln (United States) founded in 1966 was acquired by Nelnet in July 2006. Peterson's has completed 1 acquisition, including B.E.S. Publishing. Peterson's offers products and services including Test Prep, College Finder, and Scholarship Search. Peterson's operates in a competitive market with competitors including Niche, CollegeVine, SchooLinks, Unigo and Common Application, among others.
- Headquarter Lincoln, United States
- SectorsEducation
- Website category Science and Education · Universities and Colleges
- Email••••••••
- Website petersons.com
- Social LinkedIn X Facebook
- Acquired by Nelnet (Jul 2006)
- Investors
- Investments & Acquisitions
- Acquired byNelnet
(Jul 2006)
Products & Services of Peterson's
Peterson's offers a comprehensive portfolio of products and services, including Test Prep, College Finder, and Scholarship Search.
Online tool for test preparation and study aids
Platform to search and compare colleges
Service for finding and applying to scholarships
Apps and channels of Peterson's
Peterson's publishes 1 mobile app with over 10K+ downloads.
Investors in Peterson's
Peterson's has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Nelnet.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Nelnet is engaged in student loan servicing and consumer finance. | – | nelnet.com | Lincoln, United States |
Investor details for Petersons
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People of Peterson's
11 people are tracked at Peterson's (6 in leadership, 5 in team).
| Name | Role | Group |
|---|---|---|
Jordan Stolper | CEO | Leadership |
Ana Bobetko | Director Of Product | Leadership |
Brian Coyne | Chief Executive Officer | Leadership |
Antonio Šunjić | Director Of Technology | Leadership |
Jack Tynan | General Manager | Leadership |
Mo Lam | Chief Financial Officer | Leadership |
Cheryl Carstens | Manager Of Curriculum Development | Team |
Margo Kirwin | Instructional Design Consultant, Project Management Sme, Business Analyst | Team |
Chantelle Mitchell | Production Editor | Team |
Dejan Vujanović | Technical Lead | Team |
Lindsay Koch | Content Developer | Team |
Complete people profiles for Peterson's
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Peterson's
Peterson's has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include B.E.S. Publishing.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Publisher of books across multiple categories | bes-publishing.com | Hauppauge, United States | 1941 | Dec 2019 | •••• |
Complete acquisition details for Petersons
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- Exports
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Timeline of Peterson's
3 dated milestones of Peterson's across 53 years, from founding to its latest funding, stage changes and deals.
- Founded Peterson's is founded.
- Exit Acquired by Nelnet.
- Acquisition Acquires B.E.S. Publishing.
Competitors of Peterson's
Peterson's operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Niche, CollegeVine, SchooLinks, Unigo and Common Application, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| niche.com | 2002 | Pittsburgh, United States | $45.1M | 238 | A platform for finding and comparing educational institutions is provided. | |
| collegevine.com | 2013 | Cambridge, United States | $30.7M | 43 | College admissions consulting and student mentorship services are provided. | |
| schoolinks.com | 2013 | Beverly Hills, United States | $88.32M | 8 | A platform is provided for college and career readiness. | |
| unigo.com | 2008 | New York, United States | $3.25M | – | Online platform providing admission assistance solutions | |
| commonapp.org | 1975 | Arlington, United States | – | – | Online platform for discovering and applying for colleges | |
| collegeraptor.com | 2012 | Iowa, United States | $3.04M | 2 | Students are matched to colleges through an online discovery platform. | |
| scoir.com | 2013 | West Chester, United States | $43.5M | 60 | College discovery solutions are offered via an online searchable platform. | |
| concourse.global | 2017 | Brooklyn, United States | $2M | – | Personalized university recommendations are delivered to school counselors for students. | |
| apiabroad.com | 1997 | Austin, United States | – | 63 | Online course discovery platform for higher education | |
| getloper.com | 2021 | Chicago, United States | $100,000 | – | Colleges and universities are discovered through an app-based platform. |
Detailed competitors of Petersons
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Web traffic of Peterson's
The website of Peterson's (petersons.com) receives about 399.7K visits a month and ranks #102,457 among all websites worldwide, #6,562 in Universities and Colleges.
- Monthly visits399.7K
▲ 14% vs previous month
- Unique visitors161.1K
per month
- Global rank#102,457
among all websites
- Category rank#6,562
Science and Education · Universities and Colleges
- Bounce rate47%
- Pages per visit5.3
- Average visit3 min 07 sec
- DevicesDesktop 60% · Mobile 40%
Websites whose visitors overlap most with Peterson's. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| collegedata.com | 100% | – | #294,765 | View details | |
| collegenet.com | 100% | 1.8M | #31,247 | View details | |
gradschools.com | gradschools.com | 100% | – | #417,063 | – |
| finaid.org | 100% | – | #283,024 | View details | |
collegesource.org | collegesource.org | 99% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Peterson's
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Peterson's
Complete news archive for Petersons
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Similar companies to Peterson's
10 companies that operate in the same segment as Peterson's (Education Technology Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Developer of a platform providing gamified language learning through interactive exercises | 2011 | Pittsburgh, Pennsylvania, United States | USD 183.3 M | USD 748.02 M | 830 | |
Online educational resources and test preparation for exams are provided. | 2016 | Noida, Uttar Pradesh, India | USD 311.77 M | USD 415.66 M | 10,293 | |
Cloud-based software for K-12 education is provided. | 1997 | Folsom, California, United States | USD 32 M | USD 47.59 M | 1,308 | |
AI-powered robots are provided as companions for children. | 2015 | Mumbai, Maharashtra, India | USD 106.21 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Real-time classroom behavior feedback is delivered to students by teachers. | 2011 | San Francisco, California, United States | USD 221.22 M | – | – | |
Integrated edtech systems are provided for K-12 schools. | 2012 | Mumbai, Maharashtra, India | USD 172.32 M | USD 43.22 M | 1,149 | |
Cloud-based learning management systems are provided for educational courses. | 1999 | Salt Lake City, Utah, United States | USD 88.85 M | – | – | |
High-quality K-12 curriculum and assessments are provided by Amplify. | 2000 | Brooklyn, New York, United States | USD 215 M | – | – | |
One-to-one online English tutoring is provided by 51Talk. | 2011 | Beijing, China | USD 89 M | USD 95.85 M | 539 |
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Frequently Asked Questions about Peterson's
Peterson's was founded in 1966.
Peterson's is headquartered in Lincoln, United States. It is registered at Lincoln, Nebraska, United States.
Jordan Stolper is the current CEO of Peterson's.
Founded in 1966 in Lincoln, United States, Petersons operates as a platform in the education sector. Searches for schools, graduate programs, colleges, universities, and scholarships are enabled through the site. Details including overviews, locations, contacts, academic programs, facilities, costs, financial aid, and admission requirements are made available for institutions. Test preparation courses and resources for college, high school, career, and military exams are also provided.
Peterson's's top competitors include Niche, CollegeVine and SchooLinks.
Peterson's offers Test Prep, College Finder, and Scholarship Search.
Peterson's has made 1 acquisition, including B.E.S. Publishing.
Peterson's has 1 investor. Key investors include Nelnet.
Yes. Peterson's was acquired by Nelnet in July 2006.
Yes. Peterson's publishes Petersons Test Prep, with over 10,000 downloads.
The website of Peterson's receives about 400 thousand visits a month and ranks #102,457 among all websites worldwide.