About Petmate
Petmate is a company based in Arlington (United States) founded in 1960 was acquired by Platinum Equity in September 2021. It operates as a Direct-to-Consumer (D2C) and Reseller / Distribution. Petmate has completed 6 acquisitions, including Aspen Pet, Cosmic Pet and Gen7Pets. Petmate offers products and services including Pet Kennels, Pet Beds, and Pet Toys.
- Headquarter Arlington, United States
- SectorsConsumer
- Website category Pets and Animals · Pet Food and Supplies
- Website petmate.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Platinum Equity (Sep 2021)
- Latest Funding Round$8.75M (USD), Debt – Conventional
May 2017
- InvestorsEthos Partners
& 4 more
- Investments & AcquisitionsAspen Pet
& 5 more
- Acquired by
Products & Services of Petmate
Petmate offers a comprehensive portfolio of products and services, including Pet Kennels, Pet Beds, and Pet Toys.
Pet kennels are provided for safe pet containment.
Comfortable pet beds are offered for pet rest.
Various pet toys are designed for pet engagement.
Apps and channels of Petmate
its YouTube channel Petmate Pet Products has 2.18K subscribers and 30 videos.
Videos from Petmate
The most watched videos on Petmate's YouTube channel, Petmate Pet Products (2.18K subscribers). Click a video to play it here.
More on Petmate Pet Products.
Funding Insights of Petmate
- Total Rounds 1
- Last Round Debt – Conventional — $8.75M
- First Round $8.75M
(May 2017)
- Investors Count 1
All 1 funding rounds of Petmate with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2017 | $8.75M | Debt – Conventional | – | – |
5 investors in total: 5 institutional.
Investors in Petmate
Petmate has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include Ethos Partners, Stellus Capital Management and Olympus Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private debt fund focused on aerospace, services, consumer, distribution, education, industrial, and multiple sectors | – | stelluscapital.com | Houston, United States | |
Private equity investments and decision-making processes are managed in the finance sector. | – | olympuspartners.com | - | |
Lower mid-market private equity investment firm | 2017 | ethospio.com | London, United Kingdom | |
Platinum Equity is engaged in private equity and credit investments. | – | platinumequity.com | Beverly Hills, United States | |
A private equity firm focused on middle market businesses. | 1984 | wppartners.com | Chicago, United States |
Investor details for Petmate
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Petmate
42 people are tracked at Petmate (18 in leadership, 24 in team).
| Name | Role | Group |
|---|---|---|
Vandi Stone | Director, HR Operations | Leadership |
Bob Bruennig | VP - Procurement | Leadership |
Patrick Dilworth | Director Of Sales | Leadership |
Cinnamon Sleight | Director Of Sales, National Accounts | Leadership |
Robert Lowery | Sr. Director - Field Sales | Leadership |
Ashley Schwemer | Senior Associate Creative Director | Leadership |
Steve Clark | Chief Revenue Officer | Leadership |
John Rodriguez | Director, Soft Goods & Outdoor Products | Leadership |
Justin Glatz | Chief Information Officer | Leadership |
Joann G. | Human Resources Director | Leadership |
Ali Azmi | Sr. Director Global Sourcing | Leadership |
Cindy Wilson | Senior Director Of Logistics And Customs Compliance | Leadership |
Mark Svihel | Director Quality And Compliance | Leadership |
Melaney Northrop | Director Product Engineering | Leadership |
Brian Bonsall | Senior Director Business Development | Leadership |
Pamela Anderson | Vice President Of Ecommerce | Leadership |
Christina Kranz-Kissel | Director Of Ecommerce, Business Development & Acceleration | Leadership |
David Adams | Director Of Shared Services | Leadership |
Bryan Jenkins | Cost Accounting Manager | Team |
Brenda Geisler | Manager, Benefits Administration & Compensation | Team |
22 more people are available in the full profile.
Complete people profiles for Petmate
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Petmate
Petmate has strategically engaged in corporate development activities, having acquired 6 companies. Notable acquisitions include Aspen Pet, Cosmic Pet and Gen7Pets.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Pet products for cats and dogs are manufactured. | cosmicpet.com | Wichita, United States | 1986 | Oct 2021 | •••• | |
Manufacturer of pet toys | petqwerks.com | Irvine, United States | 2003 | Aug 2020 | •••• | |
Brand of pet travel products & carriers | gen7pets.com | Elverson, United States | 2010 | Nov 2018 | •••• | |
Pet feeding accessories are offered by Vittles Vault brand. | vittlesvault.com | Carlsbad, United States | 1990 | Mar 2018 | •••• | |
Wire crates, carriers, and pet accessories are manufactured. | kennel-aire.com | Ottawa, United States | 1956 | Jul 2011 | •••• | |
Provider of graphic design, printing, and photography services | aspenpet.com | Denver, United States | 1979 | Feb 2006 | •••• |
Complete acquisition details for Petmate
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Petmate
12 dated milestones of Petmate across 61 years, from founding to its latest funding, stage changes and deals.
- Founded Petmate is founded.
- Acquisition Acquires Aspen Pet.
- Exit Acquired by Wind Point Partners.
- Acquisition Acquires Kennel Aire.
- Funding First funding round of $8.8M.
- Exit Acquired by Olympus Partners.
- Acquisition Acquires Vittles Vault.
- Acquisition Acquires Gen7Pets.
- Exit Acquired by Ethos Partners.
- Acquisition Acquires Pet Qwerks.
- Exit Acquired by Platinum Equity.
- Acquisition Acquires Cosmic Pet.
Web traffic of Petmate
The website of Petmate (petmate.com) receives about 101.5K visits a month and ranks #317,376 among all websites worldwide, #2,317 in Pet Food and Supplies.
- Monthly visits101.5K
▼ 5.4% vs previous month
- Unique visitors58K
per month
- Global rank#317,376
among all websites
- Category rank#2,317
Pets and Animals · Pet Food and Supplies
- Bounce rate47%
- Pages per visit2.9
- Average visit1 min 10 sec
- DevicesDesktop 31% · Mobile 69%
Websites whose visitors overlap most with Petmate. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| petmountain.com | 100% | – | – | View details | |
| ourpets.com | 87% | – | – | View details | |
| pet-mate.com | 87% | – | – | View details | |
| hillspet.com | 83% | – | #21,151 | View details | |
| mollymutt.com | 82% | 69.1K | #440,994 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Petmate
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Petmate
Complete news archive for Petmate
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Petmate
10 companies that operate in the same segment as Petmate (Pet Care Products & Services), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-category supplies for pets including cats and dogs are provided. | 2005 | Sao Paulo, Brazil | USD 212.61 M | – | – | |
Tailor-made dry dog food is freshly blended for individual needs. | 2013 | London, England, United Kingdom | USD 7.82 M | USD 118.2 M | 378 | |
Nutritious food products for dogs and cats are supplied. | 2009 | Bengaluru, Karnataka, India | USD 60 M | USD 84.66 M | 2,808 | |
Pet food products are provided through an internet-first brand. | 1894 | St. Louis, Missouri, United States | – | – | – | |
Birdbuddy is recognized for its AI-powered smart bird feeders. | 2002 | Wilmington, Delaware, United States | USD 30.97 M | – | – | |
Dog and cat food is manufactured and supplied worldwide. | 1968 | Aimargues, Gard, France | – | – | 97 | |
Pet products and accessories for dogs and cats are supplied. | 2008 | Gurugram, Haryana, India | USD 50 M | USD 248.35 K | 36 | |
Personalized dog food plans are provided via online subscriptions. | 2017 | Shrewsbury, Shropshire, United Kingdom | USD 21.57 M | – | 32 | |
Manufacturer and distributor of health and wellness products for dogs and cats | 2010 | Eagle, Idaho, United States | USD 2 M | USD 1.1 B | 1,933 | |
Native Pet, a pet food brand, was established in 2017. | 2017 | Saint Louis, Missouri, United States | USD 17.98 M | – | – |
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Frequently Asked Questions about Petmate
Petmate was founded in 1960 and raised its 1st funding round 57 years after it was founded.
Petmate is headquartered in Arlington, United States. It is registered at Arlington, Virginia, United States.
Petmate is involved in the distribution of a wide range of pet products and supplies across the United States. Various solutions for dogs, cats, birds, and fish are offered, including kennels, beds, toys, and feeding accessories. The company serves pet owners through an online platform, ensuring accessibility to quality pet care items. Sectors such as pet housing, comfort, and entertainment are covered by their extensive product catalog.
Petmate offers Pet Kennels, Pet Beds, and Pet Toys.
Petmate has made 6 acquisitions, including Aspen Pet, Cosmic Pet, and Gen7Pets.
Petmate has 5 investors. Key investors include Ethos Partners, Stellus Capital Management, Olympus Partners, Platinum Equity, and Wind Point Partners.
Yes. Petmate was acquired by Platinum Equity in September 2021.
The website of Petmate receives about 102 thousand visits a month and ranks #317,376 among all websites worldwide.