About Pfaff Auto
Pfaff Auto is a Transportation, Automotive & Logistics company based in Vaughan (Canada) founded in 2010, and was acquired by Lithia Motors in September 2021. Online dealer for used new cars. Its website pfaffauto.com draws about 15 thousand monthly visits. Its focus areas include Auto, Auto Retail & Aftersales, Dealership and Diversified. Its competitors include AutoTrader.ca, Impact Auto Auctions and Trade Helper.
Company details
Pfaff Auto was established in 2010 in Vaughan, Canada, within the automotive sector. Operations are centered on online dealership services for both used and new vehicles. Sales are conducted via the domain pfaffauto.com, where inventory is listed and transactions are facilitated digitally. The company serves customers primarily in the Canadian market, with a focus on accessible vehicle procurement without physical showroom visits. Geographic emphasis remains on the Greater Toronto Area.
- Headquarters Vaughan, Canada
- Stage Acquired
- SectorsTransportation, Automotive & Logistics
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website pfaffauto.com
- Social LinkedIn X Facebook
- Acquired by Lithia Motors (Sep 2021)
- Investors
- Acquired byLithia Motors
(Sep 2021)
Investors in Pfaff Auto
Pfaff Auto has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Lithia Motors.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Dealer of new & used cars | 1946 | lithia.com | Medford, United States |
Investor details for Pfaff Auto
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People of Pfaff Auto
13 people are tracked at Pfaff Auto (4 in leadership, 9 in team).
| Name | Role | Group |
|---|---|---|
Christopher Pfaff | President and CEO | Leadership |
Laurance Yap | Creative Director | Leadership |
Daniel Russman | Vice President Operations | Leadership |
Michael Talmage | Executive Vice President | Leadership |
Julianna Petersone | Payroll Analyst | Team |
Greg Reifenstein | Manager Of Parts Logistics | Team |
Lucy Sagesse | Business Manager | Team |
Athina Tzakas | Sr. Manager, Payroll, Compensation & Benefits | Team |
Hong-Lien Nguyen-Taccogna | Treasury Administrator | Team |
Jonathan Bada | Fixed Operations Manager | Team |
Jerome Flanagan | Fleet Manager | Team |
Mernelyn S. | Payroll Administrator | Team |
Jenny D. | Graphic Design Manager | Team |
Complete people profiles for Pfaff Auto
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Timeline of Pfaff Auto
2 dated milestones of Pfaff Auto across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Pfaff Auto is founded.
- Exit Acquired by Lithia Motors.
Competitors of Pfaff Auto
Pfaff Auto has 3 listed competitors in our database. They include AutoTrader.ca, Impact Auto Auctions and Trade Helper.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| autotrader.ca | 2000 | Toronto, Canada | Used vehicles are listed on a Canadian online portal. | |||
| impactauto.ca | 1984 | Mississauga, Canada | Operates an app-based platform for auctioning second-hand automobiles. | |||
| tradehelper.ca | 2012 | Laval, Canada | Auctions for multi-category vehicles are enabled via a mobile app. |
Detailed competitors of Pfaff Auto
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Web traffic of Pfaff Auto
The website of Pfaff Auto (pfaffauto.com) receives about 15K visits a month.
- Monthly visits15K
▼ 4.7% vs previous month
Websites whose visitors overlap most with Pfaff Auto. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
pfaffvw.com | pfaffvw.com | 100% | β | ||
pfaffaudi.com | pfaffaudi.com | 97% | #6,119,039 | β | |
pfaffleasing.com | pfaffleasing.com | 88% | #3,367,828 | β | |
pfaffporsche.com | pfaffporsche.com | 85% | β | ||
| lexusofvaughan.com | 84% | 20.2K | #1,283,409 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Pfaff Auto
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- Audience overlap
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Related news about Pfaff Auto
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Frequently Asked Questions about Pfaff Auto
Pfaff Auto was founded in 2010.
Pfaff Auto is headquartered in Vaughan, Canada. It is registered at Vaughan, Ontario, Canada.
Pfaff Auto was established in 2010 in Vaughan, Canada, within the automotive sector. Operations are centered on online dealership services for both used and new vehicles. Sales are conducted via the domain pfaffauto.com, where inventory is listed and transactions are facilitated digitally. The company serves customers primarily in the Canadian market, with a focus on accessible vehicle procurement without physical showroom visits. Geographic emphasis remains on the Greater Toronto Area.
Pfaff Auto's top competitors include AutoTrader.ca, Trade Helper and Impact Auto Auctions.
Pfaff Auto has 1 investor. Key investors include Lithia Motors.
Yes. Pfaff Auto was acquired by Lithia Motors in September 2021.

