About Pickles
Pickles is a company based in Sydney (Australia) founded in 1964 was acquired by Apax in July 2022. It operates as a Two-Sided Marketplace and Commission-Based. Pickles has completed 1 acquisition, including Jeal. Pickles offers products and services including Online Auctions for Cars, Industrial Equipment Auctions, and Salvage Item Auctions. Pickles operates in a competitive market with competitors including Carsales, LatAm Autos, AfricarGroup, Carsguide and CarSwap, among others.
- Investors
- Investments & Acquisitions
- Acquired byApax
(Jul 2022)
Products & Services of Pickles
Pickles offers a comprehensive portfolio of products and services, including Online Auctions for Cars, Industrial Equipment Auctions, and Salvage Item Auctions.
Online auctions for various cars are facilitated by Pickles.
Industrial equipment auctions are managed through online platforms.
Salvage items are auctioned online by the company.
Apps and channels of Pickles
its YouTube channel Pickles Auctions has 1.26K subscribers and 30 videos.
Videos from Pickles
The most watched videos on Pickles's YouTube channel, Pickles Auctions (1.26K subscribers). Click a video to play it here.
More on Pickles Auctions.
Investors in Pickles
Pickles has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Apax Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Equity investments are focused on tech, services, and consumer sectors. | 1981 | apax.com | Hong Kong, China |
Investor details for Pickles
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Pickles
34 people are tracked at Pickles (13 in leadership, 21 in team).
| Name | Role | Group |
|---|---|---|
Simon Meyrick | Chief Digital Officer (cdo) | Leadership |
Gavin Smith | Chief Marketing & Innovation Officer | Leadership |
Chris Avramis | Chief Corporate Officer And Company Secretary | Leadership |
Ben Robertson | Chief Operating Officer | Leadership |
Achim Drescher | Head Of Data Engineering | Leadership |
Matthew Kipps | Chief Information Officer | Leadership |
Fraser Ronald | Chief Commercial Officer (cco) | Leadership |
M.D. Mazharul Anwar | Head Of Engineering - Digital | Leadership |
Nabarun Nandi | Head Of Delivery, Digital Transformation | Leadership |
Dan Cawthorne | Chief Financial Officer | Leadership |
Bruce MacLennan | Chief Executive Officer | Leadership |
Kenneth Kumar | Chief Technology Officer (cto) | Leadership |
Jinu Koshy | Head Of Engineering(core) | Leadership |
Sheranga Gamwasam | Lead Data Engineer | Team |
Jeimansinggam Jeyasingam | Platform Engineering Lead | Team |
Patrick Dwyer | Account Manager And Valuer - Trucks & Machinery | Team |
Josh Hallowell | Executive Manager - Valuation & Advisory | Team |
Miranda Li | Group Financial Controller | Team |
Terry McGovern | Sales Executive , Industrail | Team |
Anita Cho | Senior Financial Accountant (fixed Term Contract) | Team |
14 more people are available in the full profile.
Complete people profiles for Pickles
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Investments & Acquisitions by Pickles
Pickles has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Jeal.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Software solution provider for automotive and food & beverage industries | jeal.com.au | Saint Marys, Australia | 1983 | Feb 2024 | β’β’β’β’ |
Complete acquisition details for Pickles
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Competitors of Pickles
Pickles operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Carsales, LatAm Autos, AfricarGroup, Carsguide and CarSwap, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| carsales.com.au | 1998 | Melbourne, Australia | – | – | Online listing platform for used cars | |
| latamautos.com | 2014 | Quito, Ecuador | $14.69M | – | Multiple automotive classified portals are operated across Latin America. | |
| africargroup.com | 2016 | Sydney, Australia | – | – | Car classifieds network for vehicle trading in Africa is operated. | |
| carsguide.com.au | 2011 | Sydney, Australia | – | – | Listing platform for buying and selling used cars | |
| carswap.me | 2016 | Adelaide, Australia | – | – | CarSwap offers an online service for searching, listing, buying, selling, and trading cars. | |
| carbuyers.com.au | 2009 | Doncaster East, Australia | – | – | Second-hand cars, trucks, and caravans are sold online. | |
| carwoo.com.au | 2009 | Sydney, Australia | $150,000 | – | Sells used cars and offers mechanical, detailing, and warranty services. | |
| hellocars.com.au | 2015 | Sydney, Australia | – | – | Provides car subscriptions and rentals from $149 per week in Sydney. | |
| countrycars.com.au | 1986 | Brisbane, Australia | – | – | Online listing platform of used cars |
Detailed competitors of Pickles
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- Full competitor set
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Web traffic of Pickles
The website of Pickles (pickles.com.au) receives about 2.3M visits a month.
- Monthly visits2.3M
▲ 6% vs previous month
Websites whose visitors overlap most with Pickles. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| grays.com | 100% | 1.3M | #23,853 | View details | |
manheim.com.au | manheim.com.au | 94% | – | #32,376 | β |
slatteryauctions.com.au | slatteryauctions.com.au | 93% | – | #97,322 | β |
lloydsauctions.com.au | lloydsauctions.com.au | 80% | – | #135,105 | β |
| repco.com.au | 78% | 3.3M | #16,032 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Pickles
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
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- Traffic by brand
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Latest news on Pickles
Complete news archive for Pickles
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
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- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Pickles
10 companies that operate in the same segment as Pickles (Automotive Retail & Aftersales), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Pre-owned vehicles are sold online with financing and valuation services. | 2012 | Phoenix, Arizona, United States | USD 460 M | USD 20.32 B | 17,400 | |
Insurance products for vehicles, health, travel, and life are offered. | 2016 | Bengaluru, Karnataka, India | USD 655.23 M | USD 216.04 M | 461 | |
Retailer of inspected, certified pre-owned vehicles with service and finance options | 2015 | Gurugram, Haryana, India | USD 716.48 M | USD 446.48 M | 3,992 | |
Pre-owned cars are certified, inspected, and traded online via Kavak. | 2016 | Lerma De Villada, Estado De Mexico, Mexico | USD 1.98 B | – | 2,500 | |
Auto insurance is delivered via app to individual drivers. | 2017 | London, England, United Kingdom | USD 206.3 M | – | – | |
Provider of car service and repair network | 2016 | Gurugram, Haryana, India | USD 62.01 M | USD 8.06 M | 171 | |
Second-hand cars are listed online to connect buyers and sellers. | 2003 | Mumbai, Maharashtra, India | USD 5.89 M | USD 5.28 M | 451 | |
Vehicle parts and accessories are sold via an online platform. | 1897 | Walsall, West Midlands, United Kingdom | USD 20.37 M | – | – | |
Full-stack marketplace services for car ownership are provided. | 2015 | Singapore, Singapore | USD 685.9 M | USD 806.83 M | 1,000 | |
Retailer of new automobiles, used vehicles, and related automotive news | 2008 | Jaipur, Rajasthan, India | USD 60 M | USD 289.58 M | 721 |
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Frequently Asked Questions about Pickles
Pickles was founded in 1964.
Pickles is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.
Pickles is established as Australias prominent marketplace for online auctions, specializing in a wide range of products including cars, industrial equipment, salvage items, and general goods. Various sectors such as automotive, industrial, mining, and agriculture are served through their platform. Solutions for both buyers and sellers are provided, including live and online auction formats, asset valuation, and disposal services. Partnerships with government entities, corporations, and financial institutions are maintained to facilitate the auction process across multiple locations in Australia.
Pickles's top competitors include Carsales, AfricarGroup and LatAm Autos.
Pickles offers Online Auctions for Cars, Industrial Equipment Auctions, and Salvage Item Auctions.
Pickles has made 1 acquisition, including Jeal.
Pickles has 1 investor. Key investors include Apax Partners.
Pickles operates through Pickles Auctions Pty Limited.
Yes. Pickles was acquired by Apax in July 2022.
The website of Pickles receives about 2.3 million visits a month.

