Picky Bars

Bend, United States Founded: 2010 • Age: 16 yrs Acquired By Laird Superfood
Energy bars brand
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About Picky Bars

Picky Bars is a company based in Bend (United States) founded in 2010 by Lauren Fleshman, Stephanie Bruce, and Jesse Thomas was acquired by Laird Superfood in May 2021.. Picky Bars offers products and services including Protein Bars, Nut Butter Bars, Oatmeal + Granola, and Drizzle. Picky Bars operates in a competitive market with competitors including Bobo’s Oat Bars, Honey Mama's, Crunchsters, ONE Brands and Junkless Foods, among others.

  • Headquarter Bend, United States
  • Founders Lauren Fleshman, Stephanie Bruce, Jesse Thomas
  • Sectors
    Consumer
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Picky Bars Inc
Operational Areas
Consumer → Food, Beverage & Nutrition
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Acquired by
    Laird Superfood

    (May 03, 2021)

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Products & Services of Picky Bars

Picky Bars offers a comprehensive portfolio of products and services, including Protein Bars, Nut Butter Bars, Oatmeal + Granola, and Drizzle. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Nutritious bars for refueling and recovery during sports.

Creamy bars providing energy with plant-based protein.

Hearty options for balanced carbs and sustained energy.

Topping for added flavor and nutritional boost.

People of Picky Bars
Headcount 1-10
Employee Profiles 3
Employee Profiles
People
Paige Kaptuch
Territory Sales Representative
People
Lauren Fleshman
Co-Founder

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Funding Insights of Picky Bars

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Picky Bars

Picky Bars has secured backing from 1 investor. Prominent investors backing the company include Laird Superfood. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Investor Description Founded Year Domain Location
Non-dairy powdered creamers for coffee are produced with natural ingredients.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Picky Bars

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Picky Bars

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Picky Bars Comparisons

Employees
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Competitors of Picky Bars

Picky Bars operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bobo’s Oat Bars, Honey Mama's, Crunchsters, ONE Brands and Junkless Foods, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Vegan hand-baked granola bars are produced and distributed nationwide.
domain founded_year HQ Location
Honey-cocoa bars are produced and marketed using natural ingredients.
domain founded_year HQ Location
Organic snack bars are produced and sold by Crunchsters.
domain founded_year HQ Location
Protein bar brand
domain founded_year HQ Location
Manufactures and sells granola bars and cookies
domain founded_year HQ Location
Gluten-free snack bars in various flavors are produced and sold.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Picky Bars

Frequently Asked Questions about Picky Bars

When was Picky Bars founded?

Picky Bars was founded in 2010.

Where is Picky Bars located?

Picky Bars is headquartered in Bend, United States. It is registered at Bend, Oregon, United States.

Who is the current CEO of Picky Bars?

Jesse Thomas is the current CEO of Picky Bars. They have also founded this company.

What does Picky Bars do?

Picky Bars was founded in 2010 and operates within the energy food sector. Oatmeal bars in flavors including chai and catch me, as well as blueberry, are offered as core products. Sales occur primarily in Jacksonville, FL, through company-owned stores and online channels. The headquarters is based in Bend, United States, with co-founders Lauren Fleshman, Stephanie Bruce, and Jesse Thomas, the latter serving as CEO.

Who are the top competitors of Picky Bars?

Picky Bars's top competitors include ONE Brands, BelliWelli and Bobo’s Oat Bars.

What products or services does Picky Bars offer?

Picky Bars offers Protein Bars, Nut Butter Bars, Oatmeal + Granola, and Drizzle.

Who are Picky Bars's investors?

Picky Bars has 1 investor. Key investors include Laird Superfood.

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