Picreel

Toronto, Canada Founded: 2013 • Age: 13 yrs Acquired By ProProfs
Website visitors are tracked via mouse movement analysis for engagement.
Annual revenue - Latest available
Total funding $100,000 1 rounds
Employees - Tracked headcount
Investors 1 Known backers
Products - Services tracked
Competitors 10 Brand Intelligence

About Picreel

Picreel is a company based in Toronto (Canada) founded in 2013 was acquired by ProProfs in March 2021. Picreel has raised $100 thousand across 1 funding round from investors including ProProfs. Picreel operates in a competitive market with competitors including Klaviyo, Elastic Path Software, Yotpo, [24]7.ai and Bango, among others.

  • Headquarter Toronto, Canada
  • Sectors
    Technology
    Retail
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
Operational Areas
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Retail → E-Commerce Technology & Services Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $100 K (USD)

    in 1 rounds

  • Latest Funding Round
    $100 K (USD), Seed

    Jan 31, 2014

  • Investors
    ProProfs

    & 1 more

  • Employee Count
    Not available
  • Acquired by
    ProProfs

    & 1 more

    (Mar 22, 2021)

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Funding Insights of Picreel

Picreel has successfully raised a total of $100K through 1 strategic funding round. The most recent funding activity was a Seed round of $100 thousand completed in January 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Picreel

Picreel has secured backing from 1 investor. Prominent investors backing the company include ProProfs.

All
Investor Description Founded Year Domain Location
ProProfs is recognized for providing SaaS solutions in training and customer support.
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Investor details for Picreel

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Investments & Acquisitions by Picreel

Investments
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Investment portfolio details for Picreel

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Financial Statements - Picreel

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Detailed financials for Picreel

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Picreel Comparisons

Picreel Primary company
Description
Website visitors are tracked via mouse movement analysis for...
Location
Toronto, Canada
Founded Year
2013
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Picreel

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Competitors of Picreel

Picreel operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Klaviyo, Elastic Path Software, Yotpo, [24]7.ai and Bango, among others.

Company Name Domain Founded year HQ Location Description
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SaaS email marketing solutions are offered to e-commerce businesses.
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API-based enterprise commerce and content management platform is delivered.
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Cloud-based marketing platform for e-tailers
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AI-powered platforms and services for customer experience management are provided.
Locked Locked Locked
Marketing solutions for e-commerce businesses are provided by Bango.
Locked Locked Locked
Enterprise cloud commerce solutions are provided for retailers and manufacturers.
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Detailed competitors of Picreel

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Latest news on Picreel

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Complete news archive for Picreel

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Frequently Asked Questions about Picreel

Picreel was founded in 2013 and raised its 1st funding round 1 year after it was founded.

Picreel is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.

Picreel is a funded company, having raised a total of $100K across 1 funding round to date.

Picreel was founded in 2013 in Toronto, Canada, and operates in the visitor tracking and engagement technology sector. Mouse movements of website users are monitored through heat map-like tools, with velocity and duration analyzed to predict exit intent. Events are triggered at critical moments to retain visitors and convert them into leads, supporting targeted marketing operations across digital platforms.

Picreel's top competitors include Klaviyo, CommerceIQ and Yotpo.

Picreel has 1 investor. Key investors include ProProfs.

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