About Picreel
Picreel is a Technology company based in Toronto (Canada) founded in 2013, and was acquired by ProProfs in March 2021. Website visitors are tracked via mouse movement analysis for engagement. It operates in the Technology and Retail sectors. Picreel has raised $100 thousand across 1 funding round from investors including ProProfs. Its website picreel.com draws about 47 thousand monthly visits. Its focus areas include Enterprise Applications, MarketingTech, Marketing Optimization and Conversion Rate Optimization.
Company details
Picreel was founded in 2013 in Toronto, Canada, and operates in the visitor tracking and engagement technology sector. Mouse movements of website users are monitored through heat map-like tools, with velocity and duration analyzed to predict exit intent. Events are triggered at critical moments to retain visitors and convert them into leads, supporting targeted marketing operations across digital platforms.
- Headquarters Toronto, Canada
- Stage Acquired
- SectorsTechnologyRetail
- Website picreel.com
- Social LinkedIn X Facebook
- Acquired by ProProfs (Mar 2021)
Funding Insights of Picreel
Picreel has successfully raised a total of $100K through 1 strategic funding round. The most recent funding activity was a Seed round of $100 thousand completed in January 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $100,000
- Total Rounds 1
- Last Round Seed — $100,000
- First Round $100,000
(Jan 2014)
All 1 funding rounds of Picreel with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2014 | $100,000 | Seed | – | – | – |
1 investors in total: 1 institutional.
Investors in Picreel
Picreel has secured backing from 1 investor. Prominent investors backing the company include ProProfs.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
ProProfs is recognized for providing SaaS solutions in training and customer support. | 2005 | proprofs.com |
Investor details for Picreel
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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Verified entity values are shown only after access is granted.
Timeline of Picreel
3 dated milestones of Picreel across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Picreel is founded.
- Funding First funding round of $100K.
- Exit Acquired by ProProfs.
Web traffic of Picreel
The website of Picreel (picreel.com) receives about 47K visits a month.
- Monthly visits47K
▼ 37.6% vs previous month
Websites whose visitors overlap most with Picreel. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| mailbluster.com | 100% | 55.3K | #550,317 | View details | |
| wordstream.com | 96% | 722.6K | #88,715 | View details | |
| qualaroo.com | 94% | 278.3K | #197,058 | View details | |
| trustmary.com | 93% | 136.6K | #387,367 | View details | |
newtonco.ai | newtonco.ai | 93% | #4,899,064 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Picreel
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Picreel
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Frequently Asked Questions about Picreel
Picreel was founded in 2013 and raised its 1st funding round 1 year after it was founded.
Picreel is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Picreel is a funded company, having raised a total of $100K across 1 funding round to date. The company's 1st funding round was a Seed of $100K, raised on Jan 2014.
Picreel was founded in 2013 in Toronto, Canada, and operates in the visitor tracking and engagement technology sector. Mouse movements of website users are monitored through heat map-like tools, with velocity and duration analyzed to predict exit intent. Events are triggered at critical moments to retain visitors and convert them into leads, supporting targeted marketing operations across digital platforms.
Picreel has 1 investor. Key investors include ProProfs.
Yes. Picreel was acquired by ProProfs in March 2021.